Full-Time
Posted on 11/5/2024
Marketing automation platform for retailers
Senior
King of Prussia, PA, USA + 1 more
More locations: Lancaster, PA, USA
Hybrid work schedule; based in King of Prussia or Lititz, PA.
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Listrak provides a marketing automation platform tailored for retailers and e-commerce brands. The platform uses technologies like predictive analytics and machine learning to help businesses automate their marketing efforts, including abandonment campaigns, product alerts, and loyalty programs. By integrating customer data, Listrak enhances personalization and predicts customer behavior, which helps improve marketing results. Unlike many competitors, Listrak focuses specifically on the needs of e-commerce and retail, offering a subscription-based service that includes consulting and support. The goal of Listrak is to help businesses increase customer engagement and drive online revenue.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Lititz, Pennsylvania
Founded
1999
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Remote Work Options
Hybrid Work Options
Unlimited Paid Time Off
Fertility Treatment Support
Adoption Assistance
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Tuition Reimbursement
Campaign Launched for Listrak's Client Dooney & Bourke During Holiday 2024LITITZ, Pa., Jan. 21, 2025 /PRNewswire/ -- Listrak , the retail industry's leading cross-channel marketing platform, announced it was the first marketing platform provider to launch a Rich Communication Services (RCS) marketing campaign in the United States. Listrak partnered with its client, the American heritage handbag and fine leather goods brand Dooney & Bourke , for a test campaign launched during the 2024 holiday season that demonstrated RCS more than doubled revenue per send compared to SMS/MMS campaigns.With wireless carriers rolling out support for RCS in the U.S. in 2025, Dooney & Bourke gained early access to the elevated messaging experience via enabled carriers through its longstanding ecommerce marketing partner, Listrak, in collaboration with global cloud communications platform Infobip.The marketing team at Dooney & Bourke worked seamlessly with Listrak and Infobip experts to identify subscribers who would be able to receive RCS messaging and reached them during the holiday shopping season with their "12 Days of Dooney" campaign messages."A new era in messaging is here, as RCS will transform creatively how brands communicate with customers, driving a more personalized experience," said Jamie Elden, CRO, Listrak. "We were thrilled to work with the team at Dooney & Bourke to be the first platform provider to launch an RCS marketing campaign in the United States. True to Dooney & Bourke's longstanding drive to deliver excellence that surpasses expectations, their agile and innovative brand marketing team jumped on the opportunity to become one of the first American brands to leverage this powerful new way to communicate with consumers.""At Dooney & Bourke, constant evolution and commitment to quality and performance is ingrained in everything we do," said Dave Burbine, Senior Director of Ecommerce at Dooney & Bourke
The announcement follows the successful transition of the iconic brand's domains - peterthomasroth.com, junejacobs.com and naturallyseriousskin.com - to Shopify Plus, in partnership with Listrak.
Following successful migration to Shopify Plus, Listrak and Peter Thomas Roth to power enhanced personalized connections with consumersLITITZ, Pa., Dec. 17, 2024 /PRNewswire/ -- Peter Thomas Roth , one of the largest independent prestige skin care brands in the USA, announced today that it is partnering with Listrak , the retail industry's leading cross-channel marketing platform, to further expand its new ecommerce platform and personalize customer communications.Listrak and Peter Thomas Roth will collaborate closely to drive growth across the brands' domains. The announcement follows the successful transition of the iconic brand's domains - peterthomasroth.com, junejacobs.com, and naturallyseriousskin.com - to Shopify Plus, in partnership with Listrak. As a Listrak partner, Peter Thomas Roth will have access to Listrak's vertical expertise in the beauty industry, including its dedicated beauty teams, proprietary industry benchmarks, data, real-time behaviors and trends."We selected Listrak as our cross-channel marketing partner because of their beauty industry expertise and proven ability to act as an extension of beauty brands' marketing team," said Rochelle Jacobs, Managing Director, Peter Thomas Roth. "The Listrak team shares our results-oriented approach, and, like Peter Thomas Roth, Listrak is privately held, independent and family owned. We share common values and a powerful vision for the future of ecommerce for Peter Thomas Roth's brands and customers.""Peter Thomas Roth brings excellence to everything it does, from its coveted products to its world-class ecommerce shopping experience," said Ross Kramer, CEO, Listrak
Iconic Tumbler Brand to Leverage Listrak's AI-Powered Data Platform to Create Unified Customer Profiles and Power Hyper-Personalized Campaigns. LITITZ, Pa., Dec. 10, 2024 /PRNewswire/ -- Tervis, the nationally loved and family-owned drinkware company founded in 1946, has selected Listrak, the leading provider of cross-channel marketing automation for retailers, as its e-commerce marketing partner. Tervis will use Listrak's AI-powered data platform to unify disparate customer data points together for one view of the customer to align with the Tervis product assortment that spans five product verticals: At-Home, including tabletop and casual drinkware; On-the-Go, including travelers, Venture bottles and straw-lid tumblers; Collections, such as patterns, florals, seasonal and kids designs; and the Fan Shop, which encompasses sports teams, movies and TV and lifestyle
Duluth Trading selected Listrak following a competitive review process based on the sophistication of its platform and overall ease of use, along with best-in-class strategic support.