INACTIVE
Full-Time
VP – Marketing
Posted on 7/19/2023
Subscriptions payment platform
Consumer Goods
Senior, Expert
Remote
Required Skills
Sales
Lead Generation
SEO
Salesforce
Marketing
Requirements
- 15+ years of marketing experience in a SaaS marketing capacity (ecommerce preferred)
- 5+ years senior management level experience leading teams
- Experience building and delivering successful multi-channel marketing plans across events, performance marketing, ABL, etc
- Experience developing brand and product positioning within the ecommerce landscape, bridging together consumer data, competitive/trend analysis, and creative vision
- Experience with SEO, digital marketing, content marketing, and social media marketing
- Deep familiarity with typical marketing tech stacks (Salesforce, Drift, Highspot, Metadata, ON24, Mutiny)
- You are an inspirational leader, and a known and respected developer of people
- You lead with curiosity, are a superlative collaborator, bridge builder and partner to multiple stakeholders across the company
- You are highly analytical, with an ability to construct data driven GTM insights and recommendations
- You have strong interpersonal skills, and are comfortable working with executives, developers, sales representatives, and partners alike
Responsibilities
- Live by and champion our values: #day-one, #ownership, #empathy, #humility
- Understand the voice and needs of our customers to build and evolve a powerful brand presence with our customers and partners. You will align cross-functional stakeholders on our messaging and strategy to drive a shared vision
- Be the ultimate partner with GTM and Product teams alike to drive marketing for the launch and adoption of multiple product lines; including develop compelling customer messaging across the customer journey of awareness, lead generation, adoption, and cross-sell
- Lead the development of new marketing and growth channels for the company; forward-thinking campaigns that will capture new audiences and re-engage existing merchants
- Empower and enable Sales and Account Management teams with tools and influential messaging to drive acquisition and retention. You will maximize lead generation and web conversion of ecommerce merchants
- You will also partner with our creative and channel leads to develop a content strategy designed to increase engagement, conversion, and retention; including identifying and executing on ecommerce and direct to consumer thought leadership campaigns that help our customers grow
- Evolve reporting and tracking of KPIs to drive success; synthesizing multiple data points to continuously improve efficiency of channels, assets, and processes
- You will lead by example in building great partnerships across all teams at Recharge in order to deliver on our company vision
- You will instill a culture of collaboration and curiosity with a results-driven mindset, challenging and developing your marketing team to be great leaders
ReCharge Payment is on a mission to create a world where payments are frictionless.
Company Stage
Series B
Total Funding
$327.2M
Headquarters
Santa Monica, California
Founded
2014
Growth & Insights
Headcount
6 month growth
↑ 1%1 year growth
↑ 6%2 year growth
↓ -14%Benefits
Competitive compensation
Healthcare
$700/mo remote-life stipend
Unlimited paid time off
Parental leave
Team & company retreats
INACTIVE