Marketing Manager Belgium & the Netherlands

Job Description

Role overview

As Marketing Manager at SQLI, you will plan and run demand generation campaigns that build pipeline for our Sales teams in Belgium and the Netherlands. Your audience is mid-sized and large enterprises across both markets.

The role is focused on results. Success means generating qualified leads that develop into sales opportunities and being able to demonstrate the impact of your marketing activities on pipeline and revenue.

Key responsibilities

• Plan, launch and scale B2B campaigns across email and paid media (LinkedIn) to generate leads and win new clients in Belgium and the Netherlands.

• Work with Sales to select high-value target accounts and develop account-based marketing (ABM) activities. Use campaigns, personalised outreach and executive events to reach decision-makers in those companies.

• Run SQLI's events in Belgium and the Netherlands from start to finish, including executive roundtables, dinners for prospects and clients, and webinars. For in-person events, you will find venues, handle logistics, negotiate with suppliers and coordinate everything on the day.

• Track campaign and event ROI, cost per lead, conversion rates and how events contribute to the pipeline. Use these insights to recommend where the budget should go.

• Set up shared MQL and SQL tracking with Sales and provide regular written updates on pipeline contribution, results and anything blocking progress.

You will also

• Lead joint lead-generation events and co-branded campaigns with our strategic technology partners, such as shared webinars or roundtables. You will plan them, agree on the budget split and host them.

• Work closely with Sales, the Belgian and Dutch leadership teams and Global Marketing Operations to agree on regional priorities, define investment plans and improve pipeline performance.

• Build and improve the content that turns visitors into leads, such as landing pages, event registration pages and paid social assets, primarily in Dutch and English.

Qualifications

What we are looking for

• Fluent Dutch and strong professional English. Dutch is essential for communicating with prospects, clients and colleagues across Belgium and the Netherlands. French is a plus.

• At least 3–5 years of experience in B2B marketing, ideally in a digital agency, consultancy or technology company selling to enterprise clients.

• A track record of running demand generation and ABM programmes that you can connect to pipeline and revenue.

• Hands-on experience organising events in Belgium and/or the Netherlands, from webinars to small executive dinners.

• Comfort with marketing automation and CRM tools (for example, Microsoft Dynamics) and with reporting on funnel metrics.

• A proactive and structured approach, with the ability to manage campaigns and events independently while working closely with Sales and other stakeholders.

• Strong communication skills and the ability to adapt marketing activities to the Belgian and Dutch markets.

Additional Information

What to Expect at SQLI

We offer an environment where you can take ownership, contribute your own ideas and actively help shape our growth.

• Attractive Compensation: Fixed salary with a performance-based bonus scheme.
   
• Flexibility in Your Daily Work: Flexible working hours and hybrid working.
   
• Good Equipment: Laptop, mobile phone and mobile phone plan.
   
• Pension and Benefits: Company pension scheme and attractive employee discounts at numerous brands.
   
• International Teamwork: Collaboration with colleagues from different countries, departments and service lines.
   
• Learning and Development: A wide range of training and certification opportunities, as well as individual career development prospects.
   
• Technology and Innovation: Exciting digital projects, tech talks and AI community sessions where knowledge is shared and new ideas are developed.
   
• Room for Your Own Ideas: A collaborative environment where you take ownership, contribute new ideas and actively help develop our sales activities.

Join us in shaping the future of AI and digital transformation. 🚀