WWPO Specialist Intern
Max Mara Fashion Group
WWPO Specialist Intern
Max Mara Fashion Group
Designs, manufactures, and retails luxury fashion
In support of the WWPO Coordinator, the WWPO Specialist is responsible for the operational development of LCO activities on the reference markets.
The core responsibilities of the role are:
1) Ensuring compliance with times and quality standards in the executive phases of the activities
2) Managing the requests that arrive from the LCOs and product placement activities on a daily basis
1.01 Takes care, in support of the WWPO Coordinator and Account, of activities in the target markets to ensure that the Brand communication strategy is guaranteed on all reference markets
1.02 Is responsible for ensuring compliance with deadlines and quality standards in the phases execution of the activities by coordinating all the actors involved to ensure the coherence of the image of the reference Brand(s)
1.03 Creates and distributes the press material and manages the requests received from the LCOs on a daily basis
1.04 Manages the Product Placement activities relating to the management of samples in accordance with the Samples Management Plan
1.05 Manages the office's operational requests on a daily basis (bookings, travel, transfers, etc.) in order to guarantee the relational standards that have been activated with the Group's Partners
1.06 Uses KPIs and metrics analysis and determines measurements in order to identify success cases and critical areas for improvement
1.07 Supports the organization and implementation of institutional events, directly or through the coordination of local agencies
1.08 Promotes, adopts and develops the use of digital technologies within its function in relation to both process management and relations with the internal and external interlocutors involved in the business
Designs, manufactures, and retails luxury fashion
Max Mara Fashion Group designs, manufactures, and sells luxury ready-to-wear across its brands including Max Mara, Sportmax, Marella, and Marina Rinaldi. It uses a vertically integrated model, controlling design, production, and distribution to ensure high craftsmanship through its own stores and e-commerce. The group operates globally in 105+ countries with over 5,500 employees, and emphasizes personalized customer service to build loyalty. Its goal is to maintain its luxury reputation by balancing traditional craftsmanship with responsive, customer-focused retail across multiple markets.
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