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Skill-Lync
Brand Manager
Full-Time
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Senior
Bachelor's
Bengaluru, Karnataka, India
In Person
Growth & Marketing
Brand & Creative Marketing
About the job
Summary
Full posting
Requirements
Proven working experience as a Brand Manager or Associate Brand Manager.
A minimum of 5 years of relevant experience in brand management.
A degree in marketing or a related field.
Ability to develop brand and marketing strategies and communicate recommendations.
Experience identifying target audiences and devising effective campaigns.
Understanding of the full marketing mix.
Strong analytical skills paired with a creative mindset.
Data-driven thinking and an affinity for numbers.
Up-to-date knowledge of the latest trends and marketing best practices.
Responsibilities
Develop a brand strategy for Skill-Lync by shaping and communicating the company's vision and mission in India and other major markets.
Execute above-the-line, below-the-line, and digital campaigns to improve reach and awareness.
Act as a brand custodian, analyze brand positioning and consumer insights, and ensure brand guidelines and standards are met across all assets.
Translate brand elements into plans and go-to-market strategies.
Execute campaigns involving media partnerships, alliances, public relations, corporate social responsibility, and sponsorships.
Lead creative development to motivate the target audience to take action.
Establish performance specifications, cost and price parameters, market applications, and sales estimates.
Measure and report the performance of all marketing campaigns and assess return on investment and key performance indicators.
Use data and metrics to run brand marketing campaigns efficiently and effectively.
Monitor market trends, research consumer markets and competitors' activities.
Oversee new and ongoing marketing and advertising activities.
Monitor product distribution and consumer reactions and devise innovative growth strategies.
Align the company around the brand's direction, choices, and tactics.
Job Description
Develop a brand strategy for Skill-Lync by shaping and communicating our vision and mission in India and other major markets
Execute ATL/BTL/Digital campaigns to improve reach and awareness
Be a brand custodian and analyze brand positioning and consumer insights and ensure brand guidelines and standards are met across all assets
Translate brand elements into plans and go-to-market strategies
Execute campaigns that go beyond conventional TV/Media (media partnerships, alliances, PR, CSR, sponsorships)
Lead creative development to motivate the target audience to “take action”
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess ROI and KPIs
Use Data and Metrics to run brand marketing campaigns efficiently and effectively
Monitor market trends, research consumer markets and competitors’ activities
Oversee new and ongoing marketing and advertising activities
Monitor product distribution and consumer reactions and devise innovative growth strategies
Align the company around the brand’s direction, choices and tactics
Qualifications
Proven working experience as a Brand Manager or Associate Brand Manager
A minimum of 5 years of relevant experience in Brand Management
Degree in marketing or a related field
Proven ability to develop brand and marketing strategies and communicate recommendations
Experience in identifying target audiences and devising effective campaigns
Excellent understanding of the full marketing mix
Strong analytical skills partnered with a creative mind
Data-driven thinking and an affinity for numbers
Outstanding communication skills
Up-to-date with latest trends and marketing best practices
Additional Information
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Skill-Lync
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