Magnite helps publishers sell ad space through a sell-side platform that automates programmatic ad transactions across digital and Connected TV. Its technology optimizes inventory for higher yields and provides buyers with scalable, brand-safe inventory and fraud protection. It earns revenue by taking a commission on ad spend and offering premium services like Private Marketplaces, Programmatic Guaranteed, and Auction Packages, while remaining independent to avoid conflicts with clients. Its goal is to maximize publishers' ad revenue and provide reliable, global access to quality inventory for advertisers.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
New York City, New York
Founded
2007
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?
Health Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Sick Leave
Paid Holidays
Unlimited Paid Time Off
Hybrid Work Options
Equity and Employee Stock Purchase Plan
Family Planning Benefits
Parental Leave
Disability Insurance
Life Insurance
Cell Phone Subsidy
Fitness and Wellness Reimbursement
Mental Health Support
Starling launches new CTV platform built for the Next Era of Television advertising. * 2 hrs ago NEW YORK, Sept. 29, 2026 (GLOBE NEWSWIRE) - Starling today announced its launch as a new supply-side platform built from the ground up for connected television with an ambitious mission: to build the advertising infrastructure for the next era of CTV advertising. Starling has assembled the foundation to compete at scale, combining strategic technology and assets with continued platform investment, growing publisher relationships, and leaders from across television, advertising technology, and media. Starling enters a market where tens of billions of advertising dollars are transacted across platforms built for an earlier era of digital advertising. The result is a CTV ecosystem defined by fragmentation, inconsistent audience and content signals, and too little transparency for buyers and sellers. Starling is designed to address these challenges and bring opportunities to help advertisers activate against CTV signals. Built for the Next Era of Television The company is backed by MBL Partners and strategic investors, whose investment strategy combines capital with hands-on operating expertise to build and scale technology businesses. "We didn't invest in Starling to build another SSP," said Matthew Mathison, Founder and Managing Partner of MBL Partners. "CTV is becoming the center of the television advertising market, yet the infrastructure underneath it remains fragmented and often opaque. We see a massive opportunity for a platform purpose-built for this market, combining premium supply, powerful signals, and modern technology with a fundamentally more transparent model." As Starling emerges from stealth, the company is focused on three principles it believes should define the next generation of CTV infrastructure: Intelligence. Unlock more of the content, program, and audience signals within every CTV impression and make them actionable to drive outcomes for advertisers. Authenticity. Gain insight into exactly where your ads ran at the show-level, so you can optimize your approach as you see fit. Innovation. Bring emerging CTV experiences - including pause ads, home-screen placements and new interactive formats - into the programmatic marketplace, creating new opportunities for publishers and advertisers to engage audiences. Seasoned CTV Leadership Starling will be led by Executive Chair and Acting Chief Executive Michael Bassik alongside a leadership team with experience spanning television, media, advertising technology and programmatic infrastructure. MBL Partners Operating Partner Sean Miller will serve as Chief Operating Officer and Chief Financial Officer, reflecting MBL's model of pairing investment with hands-on operating leadership. Reshmi Nair, a former senior engineering executive at Magnite, joins as Chief Technology Officer. Wil Danielson, formerly SVP, Business Planning and Sales at Nexstar Media Group, Inc., will serve as Chief Revenue Officer. Together, the team will lead Starling's expansion as the company invests in technology, publisher partnerships, and new capabilities across the CTV advertising ecosystem. "Connected TV has become one of the most dominant advertising channels in the world, but somewhere along the way, the industry lost sight of what made it so powerful in the first place," said Michael Bassik, Executive Chair and Acting Chief Executive of Starling. "We built Starling around what makes television different: premium content, rich viewing signals, engaged audiences, and high-value advertising experiences. We're already proving that when you unlock more of the intelligence inside a CTV impression, you can create significantly more value for advertisers and publishers." The SSP for CTV Unlike platforms that originated in desktop display or mobile advertising that expanded into streaming, Starling is built around the unique characteristics of television: premium video, content and program-level intelligence, live programming, sophisticated audience signals, and greater transparency across every transaction. The Starling platform puts those capabilities to work today, helping buyers better understand what audiences are watching while enabling publishers to capture more of the value of their content. Starling data shows that publishers that pass content signals see higher CPMs. While every CTV impression contains dozens of valuable signals, most platforms activate only a fraction of them. Starling is designed to capture more of that value, using content and program-level intelligence to help advertisers better understand viewing behavior, gain deeper understanding of relevant audiences, and make more informed media investments. With Starling, advertisers receive reporting down to the show and program level, providing greater visibility into campaign delivery. They also gain more efficient access to premium inventory, including live sports, tentpole programming, and other high-value viewing opportunities with publishers including Xumo. "Advertisers are increasingly looking for both scale and accountability from their CTV investments," said Mike Gammone, Senior Director, Ad Sales, Xumo. "At Xumo, we're committed to delivering premium content, reaching high-value audiences at scale, and measuring campaign impact. Our work with Starling supports that goal by helping advertisers make more informed media investment decisions that deliver on their KPIs." As Starling grows, its focus will remain on creating greater value for advertisers and publishers across the CTV ecosystem. About Starling Starling is a connected TV supply-side platform (SSP) built around a simple idea: some of the most valuable signals in connected TV come from understanding what people watch. Mycarrollcountynews combine content and program-level intelligence, trusted publisher relationships, and investment in innovation and emerging experiences to help advertisers reach audiences in meaningful moments, make more informed media investments, and achieve better outcomes. Learn more at starling.co. About MBL Partners MBL Partners is a private investment firm run by operators. The firm invests through growth equity, private credit, and structured solutions; advises PE groups, family offices, and boards on diligence, strategy, and interim leadership; and builds production AI systems for enterprises and mid-market businesses - the same infrastructure that runs its own firm. Drawing on more than 40 years of direct operating experience and its proprietary THRIVE Playbook, MBL invests alongside its partners with aligned incentives, an unrelenting focus on truth, and execution speed as a core differentiator. The firm has deployed more than $250 million across dozens of investments spanning healthcare, energy, technology, media, and services. Learn more at mblpartners.com.
Moving Walls integrates LMX with Magnite to expand programmatic DOOH reach in Asia-Pacific. Reading Time: 2 mins read Singapore: Moving Walls, a connected media platform for out-of-home (OOH) advertising, has integrated its Location Media Xchange (LMX) supply-side platform with Magnite, an independent sell-side advertising company. The integration will enable advertisers and demand-side platforms (DSPs) connected to Magnite to access and activate Moving Walls' digital out-of-home (DOOH) inventory across Asia-Pacific on a CPM, or impression-based, buying model. The partnership brings Moving Walls' DOOH inventory into the broader programmatic advertising ecosystem, allowing advertisers to access physical-world media through existing programmatic buying environments and workflows used for CTV, video and display. Through the integration, LMX-connected inventory will become discoverable and biddable through DSPs connected to Magnite. Advertisers can purchase DOOH based on verified impressions, while managing audience targeting, scheduling, optimisation and reporting through their existing DSP workflows. "DOOH has always had the ability to deliver mass reach and real-world impact. The opportunity now is to make that impact as accessible, measurable and accountable as digital media," said Srikanth Ramachandran, Group CEO and Founder. "By connecting LMX with Magnite, we are removing another layer of friction between advertisers and the physical world. Buyers can access premium DOOH supply through the platforms they already use, while media owners gain access to a much broader pool of programmatic demand." For Moving Walls' media-owner partners, the integration provides access to global and omnichannel advertising demand through Magnite's ecosystem. Media owners connected to LMX can make their DOOH inventory available to DSP buyers while retaining control over commercial and operational parameters, including pricing floors, inventory packaging, creative approvals and blocklists. "Digital out-of-home is an increasingly important channel for reaching audiences across Southeast Asia, and programmatic provides marketers with the tools to create more data-driven, efficient campaigns," said Gavin Buxton, Managing Director, SEA at Magnite. "We're pleased to work alongside Moving Walls to help streamline the process and bring more measurable outcomes to advertisers, making it easier for them to reach the right audience in key locations." The integration comes as Asia-Pacific gains importance as a market for programmatic DOOH, with advertisers seeking scalable and measurable ways to reach consumers beyond personal devices. By connecting local and regional DOOH supply with established programmatic infrastructure, the partnership aims to make the channel more accessible to digital-first buyers.
Magnite promotes Brian Gephart to Chief Financial Officer. Gephart brings five years of executive leadership at company to role; succeeds retiring CFO David Day. September 21, 2026 08:30 ET | Source: Magnite, Inc. NEW YORK, Sept. 21, 2026 (GLOBE NEWSWIRE) - Magnite (Nasdaq: MGNI), the world's largest independent sell-side advertising platform, today announced the promotion of Brian Gephart as Chief Financial Officer (CFO), effective October 1, 2026. Gephart will succeed David Day, who previously announced his retirement after a distinguished decade-long tenure leading the company's financial operations. Gephart, who has served as the Company's Chief Accounting Officer since June 2021, will oversee Magnite's global financial strategy and operations, including corporate finance, accounting, reporting, investor relations, treasury, and tax. "For the past five years, Brian has been an integral part of our executive leadership team, working closely with me and our leadership team," said Michael Barrett, CEO of Magnite. "His deep understanding of our business, strategic expertise and capital markets experience make him the natural choice to lead our financial organization as we enter this next chapter. Brian's appointment reflects the strength of the leadership team we've built at Magnite and the depth of talent within our organization. We look forward to having him take on this expanded role as we continue to scale our CTV platform and drive growth across the open internet." Gephart has more than 20 years of experience across public-company finance, accounting, and capital markets. Before joining Magnite, he served as Chief Financial Officer and Principal Financial Officer at Leaf Group, a publicly traded consumer internet company, where he oversaw financial operations, reporting, and strategy. He previously held senior accounting roles in industry and began his career in public accounting, initially in audit and later specializing in capital markets and accounting advisory services. "Magnite has established itself as a leading force in programmatic advertising, particularly in the fast-growing CTV landscape," said Brian Gephart, incoming CFO of Magnite. "I look forward to taking on the CFO role at such an important time for the company and working alongside Michael and the entire executive team to build on the strong foundation David has established. Together, we will maintain financial discipline, execute against our strategic priorities, and create long-term value for our shareholders." "Working alongside Michael, the Board, and our exceptional finance team has been one of the highlights of my career," said David Day, outgoing CFO. "I am extremely confident in Magnite's market position and future growth prospects, and I am proud of the strong foundation we have built together. I look forward to watching the company continue to grow and succeed." About Magnite We're Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Forward-Looking Statements This press release contains forward-looking statements. Forward-looking statements are based on assumptions and estimates, and are subject to known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from expectations or results projected or implied by forward-looking statements, including factors identified under the caption "Risk Factors" in filings we have made and will make from time to time with the Securities and Exchange Commission, or SEC, including our Annual Report on Form 10-K for the year ended December 31, 2025 and subsequent Quarterly Reports on Form 10-Q. Forward-looking statements are not guarantees of future performance or events and investors are cautioned not to place undue reliance on any forward-looking statement. Furthermore, forward-looking statements speak only as of the date on which they are made, and, except as required by law, the company disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.
NativeAds.ai names Annika Geiger EVP of Sales, Europe. Nativeads.ai, a next generation creative tech company using generative AI to power the future of dynamic advertising, announced the appointment of Annika Geiger as Executive Vice President of Sales, Europe. Based in London, Geiger will lead NativeAds.ai's European business and commercial strategy as the company expands adoption of its AI-powered creative technology across programmatic, social, CTV and retail media. Geiger joins NativeAds.ai following leadership roles across Amazon Ads, Magnite and Oracle Advertising, bringing deep experience across retail media, connected TV, programmatic advertising and measurement. Most recently at Amazon Ads, she led key retailer relationships across the UK. Previously, at Magnite, she led CTV initiatives across brand-direct and commerce media, and earlier in her career worked across contextual targeting and media measurement at Oracle Advertising. Her appointment comes as advertisers face growing pressure to produce more creative, for more audiences, across an increasingly fragmented set of channels and retail media environments. While AI has dramatically increased the potential speed and scale of content production, brands still need to ensure that every asset reflects their brand identity, meets channel-specific requirements and is designed around the audiences and moments that drive performance. NativeAds.ai addresses this challenge by enabling brands and agencies to generate personalized creative at scale while embedding a brand's DNA and channel requirements directly into the creative process. For retail media networks, the platform also creates an opportunity to expand access to advertisers that historically lacked the creative resources needed to participate, including small and midsize businesses, while enabling larger brands to rapidly develop retail-ready creative by audience, product, retailer and tentpole moment. "Creative is one of the biggest drivers of advertising performance, yet it remains one of the least scalable parts of the media workflow," said Annika Geiger, EVP of Sales, Europe at NativeAds.ai. "I saw this firsthand at Amazon: brands that showed up with the right creative at the right moment consistently had an advantage. But doing that across audiences, retailers and channels using traditional production models is incredibly difficult. NativeAds.ai is solving that problem by bringing intelligence, brand consistency and scale together, and I'm excited to help brands and retailers across Europe rethink what creative production can look like in the AI era." "Annika joining NativeAds.ai is an important milestone as we expand our business globally," said Al Kallel, CEO and Co-Founder of NativeAds.ai. "She has spent her career at the forefront of advertising innovation across Amazon, Magnite and Oracle and brings the industry expertise, relationships and commercial leadership to help drive our next phase of growth. Having built advertising businesses at Amazon myself, I'm especially excited to have another Amazon Ads leader join us as we reimagine how advertising is created, personalized and optimized for the AI era. With Annika leading our European business from London, we're doubling down on our ambition to make NativeAds.ai a defining creative platform for the next generation of advertising." Geiger's appointment also comes as NativeAds.ai increases its presence across the European advertising and retail media ecosystem. She will speak during the D3con Programmatic Breakfast Lounge alongside DMEXCO, where she will discuss how advertisers can use AI to generate personalized creative at scale while maintaining brand DNA across every asset and producing channel-ready outputs in one click. Geiger will also speak at Retail Reshaped in Hamburg on November 17, focusing on how AI-powered creative can help retailers unlock an underserved SMB advertising market by lowering the creative barrier to entry, while giving large FMCG brands the ability to generate retail-ready creative across audiences, tentpole moments and other variables to improve ROAS and sales performance. "Europe is at an important inflection point across retail media, programmatic and AI," added Geiger. "The media infrastructure has become incredibly sophisticated, but creative production hasn't kept pace. The next opportunity is connecting those two sides of advertising - making it as easy to personalize and adapt the creative as it is to define the audience and activate the media."
Magnite and ITN expand partnership to introduce agentic AI solution for local linear TV. Industry-first agentic integration via Magnite Orchestration automates local linear buying, transforming a multi-week process into a matter of hours. September 10, 2026 08:00 ET | Source: Magnite, Inc. NEW YORK, Sept. 10, 2026 (GLOBE NEWSWIRE) - Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and ITN, the ad-tech company focused on modernizing local TV activation, have expanded their partnership to bring agentic capabilities to local linear advertising. After successfully making local linear TV available programmatically, transforming a multi-week buying process into a matter of hours, the companies are taking the next leap forward. By integrating ITN's newly launched seller agent into Magnite's Orchestration layer, the partnership provides buyers with real-time activation and optimization of high-value local linear inventory and advanced audiences. Magnite and ITN are working with key partners to pioneer this advancement following the full integration in Q4 2026. By combining ITN's proprietary NXTv infrastructure with Magnite's ClearLine execution platform, the partnership will expand demand for local linear TV by increasing efficiency for traditional buyers while broadening access for digital-first buyers. This agentic workflow enables buyers to move seamlessly from planning to execution in a fraction of the time. Agents generate impression-based forecasts and media plans, enabling teams to instantly review, approve, and activate campaigns. Once approved, execution flows through Magnite's ClearLine infrastructure, significantly accelerating time-to-launch. When leveraging Magnite's buyer agent, advertisers gain access to Magnite's comprehensive supply ecosystem, unlocking unique advantages for omnichannel buys. Magnite's buyer agent enables buyers to submit a single RFP and budget across both local linear and CTV, forecast omnichannel reach and book campaigns, and receive streamlined reporting. By removing friction between linear and CTV buying, Magnite empowers advertisers to holistically plan, allocate, and optimize their total TV spend in one place. "At DMG, we're always looking for new ways to give our clients access to premium inventory while maintaining the efficiency of digital buying," said Dano Ehler, Chief Revenue Officer and Co-Founder at Digital Marketing Group (DMG). "The ability to bring linear television inventory into a more streamlined programmatic workflow is an exciting evolution and creates additional opportunities for the advertisers we serve." "What ITN and Magnite are building represents an important evolution for local linear television," said Joe Cerone, Founder of Cerone Advisory Group. "The addition of agentic capabilities builds on the programmatic foundation already in place and brings the industry another step closer to aligning local linear with the technology, workflows and expectations that define modern media buying." "Local linear TV remains a powerful medium for reaching audiences but the operational friction of buying local linear TV inventory has historically limited its growth," said Matt McLeggon, SVP, Advanced Solutions at Magnite. "By bringing ITN's seller agent into Magnite Orchestration, we're providing a streamlined agentic process that bridges traditional IO-based workflows with programmatic execution. This further unlocks previously untapped local linear inventory for advertisers and builds on our efforts to help local linear broadcasters more effectively monetize." "ITN has long been focused on modernizing how local linear TV is bought and activated. By connecting our proprietary technology infrastructure directly into Magnite's Orchestration layer, we are eliminating weeks of back-and-forth operational drag," said Craig Sulema, Chief Investment Officer at ITN. "This agentic integration transforms our vision for programmatic local linear TV into a frictionless reality, enabling both TV and digital buyers to execute local linear campaigns with unprecedented speed, efficiency and scale." About Magnite We're Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC. Media Contact: Charlstie Veith [email protected] Investor Contact: Nick Kormeluk [email protected] ITN is an ad tech company focused on modernizing how local TV inventory is bought and activated. Its proprietary technology infrastructure powers managed and self-service solutions that simplify and automate how local TV is transacted across broadcast, cable and streaming at the national, regional and local levels. ITN helps agencies operate more efficiently and deliver greater value for their clients while creating new demand opportunities for media suppliers. By bringing local TV into the programmatic era, ITN enables advertisers to realize the reach and impact of local TV with more digital-like execution. For more information, visit itn.tv Media Contact: Craig Sulema [email protected]