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Le Moyne College

Jesuit college in Syracuse, NY

Senior Associate Athletic Director - External Affairs

Full-Time
$70k - $75k/yr+ 9.5% Employer 403(b) contribution
Expert
Bachelor's, Master's
Syracuse, NY, USA
In Person
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • A bachelor's degree in Sports Management, Business, Communications, or a related field is required.
  • At least 7 years of progressive, full-time experience in sports marketing, revenue generation, or athletic communications is required, preferably within NCAA Division I athletics.
  • A proven track record of leading, managing, and developing a diverse staff of department area heads, graduate assistants, and interns is required.
  • Ability to communicate clearly, effectively, and professionally in written and verbal forms.
  • Ability to work constructively and collaboratively within a team environment and across diverse departments.
  • Strong critical thinking skills, including identifying issues, proposing solutions, and adapting to changing workplace needs.
  • Commitment to fostering an inclusive, respectful, and equitable environment for colleagues, clients, and stakeholders.
  • Ability to work independently, prioritize tasks effectively, and manage multiple projects simultaneously.
  • Demonstrated commitment to ethical conduct, honesty, and professional integrity in workplace interactions.
  • Must possess a valid, current U.S. driver's license.
  • Must have reliable transportation or the ability to rent a vehicle when needed to travel.
  • May need to drive campus vehicles for local events.
Responsibilities
  • Provide oversight for identifying, soliciting, and closing new corporate sponsorship agreements.
  • Oversee existing partner relationships, including contract fulfillment, in-game asset delivery, and multi-year renewals.
  • Provide strategic oversight for the ticket office.
  • Develop and execute ticket strategies for season, group, mini-plan, and single-game packages to maximize venue capacity and revenue.
  • Explore and establish targets for alternative revenue opportunities, including premium seating, hospitality experiences, merchandise licensing, and digital content monetization.
  • Use data analytics and market research to provide revenue forecasting, attendance metrics, and strategic performance analysis to the Athletic Director/AVP.
  • Own the atmosphere of home sporting events and direct and approve in-game creative elements, music, public address scripts, video board content, and promotional activations.
  • Lead and coordinate game-day stakeholders, including the pep band, cheer and dance squads, spirit groups, and third-party game staff.
  • Collaborate with campus partners on theme nights, giveaways, and community relations initiatives to increase attendance among students, faculty, staff, and the Central New York public.
  • Oversee and actively contribute to the sports information and communications unit.
  • Direct strategies for building relationships with local, regional, and national media to generate national storytelling opportunities.
  • Supervise content coordination for the official athletics website and social media platforms.
  • Establish proofing and approval processes for public-facing digital materials to ensure alignment with college brand standards.
  • Ensure accurate production of sports media guides, historical archiving, and live game-day statistics operations.
  • Serve on the Athletic Director/AVP's senior staff and contribute to department-wide strategic planning and decision-making.
  • Serve as the designated Sport Administrator for selected athletic programs, provide operational guidance, and evaluate head coaches.
  • Maintain up-to-date knowledge of and adherence to NCAA Division I, conference, and institutional rules, regulations, and deadlines.
  • Ensure the physical, emotional, and social welfare of student-athletes.
  • Demonstrate and role-model the college's mission-based competencies in interactions with community members and external parties.
  • Strengthen digital literacy through education and application of digital technologies for information gathering, utilization, and data management while promoting a security culture.
  • Treat all individuals with dignity, professionalism, and kindness in support of cura personalis.
  • Align professional goals, objectives, and performance with the college's strategic goals in support of cura apostolica.
  • Maintain reliable attendance and work ethic.
  • Attend and actively participate in required meetings and training sessions.
  • Comply with college policies, procedures, and codes of conduct, including health and safety requirements and regulations.
  • Complete required federal, state, institution, and department trainings.
  • Engage in planned professional development and maintain skills and knowledge relevant to the position and technology industry, including best practices, evolving operational requirements, and industry trends.
  • Perform related duties as assigned.
Desired Qualifications
  • A master's degree is preferred.
  • Experience in sports marketing, revenue generation, or athletic communications within NCAA Division I athletics is preferred.

About the company

Le Moyne College is a private Jesuit college in Syracuse, New York. It offers undergraduate and graduate programs grounded in liberal arts and professional education.

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