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FUTRUE

Manager Marketing Analytics & Media Strategy

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeGräfelfing, GermanyNo salary listedHybrid

About the Job

Requirements

  • You have a completed degree with a strong analytical component, for example in Business Administration, Marketing, Media, (Business) Mathematics, or a comparable field.
  • You have several years of professional experience analyzing and interpreting data, ideally from market research, strategic marketing, or product management.
  • You have very strong analytical skills and a strong understanding of numbers.
  • You are highly proficient in Excel and ideally know data visualization tools such as Power BI or Tableau.
  • Ideally, you understand media measurement and attribution models and have worked with media planning and booking tools.
  • You have business-fluent German (at least C1 level) and good English skills (at least B2 level).

Responsibilities

  • You plan and manage high-reach TV and print campaigns for national and international markets.
  • You analyze and interpret media usage data and sales figures, and derive actionable recommendations to optimize media budgets and CPMs.
  • You evaluate the performance of individual media channels and prepare campaign results in a structured way, from data preparation through visualization.
  • You implement and develop data processes and reporting.
  • You conduct contract negotiations with media partners.
  • You lead efforts to promote the efficient use of artificial intelligence.

Desired Qualifications

  • Ideally, you have experience in data analysis from market research, strategic marketing, or product management.
  • Ideally, you know data visualization tools such as Power BI or Tableau.
  • Ideally, you understand media measurement and attribution models and have worked with media planning and booking tools.

About the Company

FUTRUE

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