Senior Director, Head of Loyalty

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Team Summary:

This role is part of the Valued Added Services org within Visa Asia Pacific with a focus on driving Issuer led solutions and value-added capabilities.

The Value-Added Services (VAS) team is fully accountable for the operating performance and growth of Visa’s solution strategy and sales business. VAS team partners with Visa’s Global/Regional Solution Leads (Issuing Solutions, Acceptance Solutions, Risk and Identity Solutions) and works closely with Cluster/Market Product and other business functions as required to successfully realize the growth of VAS adoption within the markets.

What a Senior Director, Head of Loyalty, Asia Pacific, does at Visa:

Visa is seeking a Senior Director, Head of Loyalty, Asia Pacific to lead the strategy, growth and commercialization of our Loyalty business across the region.

This senior leadership role sits at the intersection of payments, loyalty, commerce and customer engagement, with responsibility for building and scaling a differentiated Loyalty business across Asia Pacific. Working closely with clients, partners and internal stakeholders, the successful candidate will drive business growth, product innovation, ecosystem development and market adoption of Visa's Loyalty solutions.

Key Responsibilities:

Lead the Asia Pacific Loyalty Strategy and Business:

• Define and execute the multi-year strategy for Visa’s Loyalty business across Asia Pacific.
• Own regional business performance, including revenue growth, pipeline, adoption and commercialization.
• Identify new growth opportunities across financial institutions, merchants and ecosystem partners.
• Make portfolio and investment choices that balance near-term commercial delivery with long-term growth.
• Be the subject matter leader – champion the portfolio internally and externally and bring merchants / banks needs back in to product strategy and roadmap.

Build Differentiated Loyalty Portfolio:

• Lead an integrated portfolio spanning points and rewards, personalized offers, campaigns, merchant loyalty and enterprise loyalty.
• Use data, analytics and AI to deliver more relevant, intelligent and scalable customer engagement.
• Connect capabilities across the portfolio to create simple, differentiated client and customer experiences.

Drive commercialization and growth:

• Turn Visa capabilities into compelling propositions and scalable commercial models while working with external partners / vendors
• Partner with Sales and market teams to build pipeline, win strategic opportunities and accelerate adoption.
• Lead executive-level client conversations, strategic pitches and solution design.
• Shape pricing, partnership and monetization models that create sustainable value for Visa and its clients.
• Establish clear measures of customer engagement, commercial performance and business impact.

Build the merchant and partner ecosystem:

• Shape Visa’s regional strategy for merchant-funded rewards, offers and loyalty content.
• Build strategic partnerships across merchants, technology providers, loyalty platforms and content partners.
• Improve the breadth, relevance and economics of rewards available to Visa clients and cardholders.
• Build the partner ecosystem – identify strategic partners and assets that strengthen Visa’s consumer engagement proposition and create client-led product / solutions.

Shape the future of loyalty:

• Champion the use of data, segmentation, personalization and AI to transform customer engagement.
• Develop propositions that extend beyond traditional card rewards toward broader customer-relationship loyalty.
• Connect rewards, offers, campaigns and benefits into more integrated customer experiences.
• Bring Asia Pacific client and market needs into Visa’s global product and technology strategy.
• Identify emerging trends and business models that can create Visa’s next generation of Loyalty growth.

Build and inspire a high-performing team:

• Lead and develop a diverse regional team of Loyalty and Product professionals.
• Establish clear accountability and empower teams to own business outcomes.
• Attract, develop and retain strong commercial and product talent.
• Build a culture of customer focus, innovation, collaboration and execution excellence.

Success in this role means building Loyalty into a scaled, differentiated and commercially meaningful growth business for Visa in Asia Pacific.

• Deliver sustained revenue growth and client adoption across Asia Pacific.
• Build a differentiated loyalty portfolio spanning rewards, offers, campaigns and enterprise loyalty.
• Expand Visa's merchant, rewards and partner ecosystem to strengthen market competitiveness.
• Accelerate the use of data, personalization and AI to enhance customer engagement and business outcomes.
• Build a high-performing regional organization and position Visa as a strategic loyalty partner to clients.

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

What you will need: 

• 15 years of relevant experience in loyalty, customer engagement, payments, financial services or related digital businesses, including significant experience leading and commercializing regional products, portfolios or business lines.

• Proven senior leadership experience growing and commercializing a business, product portfolio or product line, with strong commercial judgment across revenue ownership, pricing, business models, investments and commercial trade-offs.

• Expertise in loyalty, rewards, personalized offers, CRM, customer engagement, merchant-funded programs or adjacent digital engagement solutions, preferably within the financial services sector, is preferred.

• Demonstrated ability to translate customer needs and market opportunities into differentiated propositions, taking solutions from strategy and design through commercialization, adoption and scale.

• Strong understanding of how data, analytics, segmentation, personalization and AI can enhance customer experiences and deliver measurable commercial outcomes.

• Proven experience building and managing strategic partnerships across financial institutions, merchants, technology providers and other ecosystem participants.

• Strong executive presence, with the ability to engage senior stakeholders, understand complex business needs and translate them into compelling solutions and commercial opportunities.

• Track record of leading transformation, simplifying complex challenges and mobilizing cross-functional teams around a shared strategy and measurable outcomes.

• Strong people leadership capabilities, including experience attracting, developing and inspiring high-performing teams while establishing clear accountability and building future leaders.

• Exceptional stakeholder management and communication skills, with the ability to influence effectively across regional and global teams within a complex, matrixed organization.

What will also help:

• Proven track record in hyper scaling business and driving step function portfolio growth
• Adept in managing international, cross-functional programs, multicultural/multi-location teams and senior internal/external stakeholders
• Experience in adtech, CRM, merchant loyalty, in FI or related industry.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.