Vice President

Overview:

The Vice President, Digital Commerce Operations & User Experience will be responsible for leading and overseeing all aspects of SharkNinja’s digital commerce operations and the user experience across online platforms in the Americas. The Vice President, Digital Commerce Operations & User Experience plays a critical part in ensuring SharkNinja delivers a seamless, customer-centric digital shopping experience that drives engagement, conversion, and sales. Reporting to the SVP of Digital Experience, Americas, the Vice President will collaborate with cross-functional teams, including Product, Technology, Marketing, and Customer Service, to enhance digital commerce performance and improve the overall user journey.

The Vice President, Digital Commerce Operations & User Experience will be instrumental in scaling e-commerce operations, optimizing the end-to-end customer experience across all digital touchpoints, and driving digital transformation initiatives to keep SharkNinja at the forefront of innovation in the home appliances industry.

Key Responsibilities:

Digital Commerce Operations

• Lead all operational aspects of the digital commerce business for SharkNinja’s direct-to-consumer (DTC) and third-party marketplaces (e.g., Amazon, Walmart) across the Americas

• Ensure seamless integration of product availability, inventory management, and fulfillment operations in collaboration with supply chain and logistics teams

• Implement effective order management systems (OMS) to optimize the customer order journey, from checkout to fulfillment and delivery

• Drive continuous improvements in the commerce infrastructure, ensuring scalability, agility, and efficiency across all platforms

• Develop and maintain SLAs for site uptime, load times, and e-commerce performance, ensuring a reliable and high-performing platform

• Partner with finance and operations teams to ensure accurate sales forecasting and reporting for e-commerce channels

User Experience (UX) Strategy & Design

• Own the digital user experience, focusing on creating intuitive, engaging, and conversion-optimized experiences for customers across SharkNinja’s e-commerce platforms

• Develop and implement a UX strategy that ensures a cohesive experience across all devices (desktop, mobile, tablet) and digital touchpoints

• Leverage user insights, behavioral data, and A/B testing to continuously improve the site experience and optimize the customer journey, reducing friction and increasing conversion

• Collaborate with the product design, engineering, and content teams to create a visually appealing and easy-to-navigate website that aligns with SharkNinja’s brand guidelines

• Innovate with emerging UX/UI trends and technologies, ensuring the SharkNinja digital presence is best-in-class

Conversion Rate Optimization (CRO) & Analytics

• Lead the development and execution of conversion optimization strategies to drive sales, improve customer satisfaction, and increase overall e-commerce performance

• Implement testing frameworks (A/B and multivariate testing) to refine customer journeys, improve usability, and increase conversion rates across SharkNinja’s e-commerce properties

• Partner with data and analytics teams to define and track key performance metrics (KPIs) for site performance, user behavior, and customer engagement

• Identify bottlenecks or points of friction in the purchase funnel, proposing data-backed solutions to improve performance

• Use data analytics tools (e.g., Google Analytics, Adobe Analytics) to monitor and report on digital commerce performance

Omnichannel Integration

• Work closely with retail and omnichannel teams to ensure a seamless integration between online and offline customer experiences

• Develop strategies to enable initiatives such as "buy online, pick up in store" (BOPIS) and other cross-channel shopping experiences that enhance customer convenience

• Align with marketing, loyalty, and CRM teams to drive omnichannel personalization and engagement strategies, using data from multiple sources to deliver a consistent experience across all channels

Leadership & Team Development

• Lead, mentor, and develop a high-performing team responsible for digital commerce operations, UX, and analytics, fostering a culture of innovation, collaboration, and accountability

• Build an agile, data-driven organization that can quickly adapt to changes in the digital commerce landscape and consumer behavior

• Manage relationships with third-party technology vendors, agencies, and platform partners to ensure SharkNinja’s commerce solutions meet business requirements and are optimized for performance

Digital Innovation & Transformation

• Drive digital transformation initiatives by identifying and implementing new technologies (e.g., AI, AR, voice commerce) that can enhance the customer experience or streamline operations

• Stay current with the latest industry trends and best practices in e-commerce, digital marketing, and UX design to keep SharkNinja competitive

• Champion innovation and process improvement to accelerate growth and create a future-proof digital commerce ecosystem for SharkNinja

Qualifications:

Education & Experience

• Bachelor’s degree in Business, Marketing, Digital Commerce, or related field; MBA or advanced degree preferred

• 10+ years of experience in digital commerce operations, with a minimum of 5 years in a leadership role overseeing e-commerce, UX, or product management

• Proven track record of leading large-scale e-commerce operations, preferably in consumer products, retail, or technology industries

• Demonstrated success in managing digital transformation and improving user experience across multiple digital platforms

• Experience with enterprise e-commerce platforms (e.g., Salesforce Commerce Cloud, Shopify Plus, Magento) and related technologies

Skills & Competencies

• Strong leadership and team-building skills, with the ability to mentor and inspire cross-functional teams

• Expertise in digital commerce technologies, UX design principles, and agile methodologies

• Deep knowledge of digital analytics, conversion rate optimization, and testing methodologies

• Excellent problem-solving skills, with the ability to use data and insights to drive decisions and improve performance

• Ability to manage multiple projects simultaneously and execute in a fast-paced, dynamic environment

Reporting & Collaboration

• Collaborates closely with product, marketing, operations, supply chain, IT, and global digital commerce teams

• Direct management of teams focused on e-commerce operations, user experience, and digital analytics

Location: Needham, MA (USA) / Hybrid (3-4x week in office)  

Why Join SharkNinja?

SharkNinja is a dynamic and innovative company that thrives on delivering best-in-class products and customer experiences. As the VP of Digital Commerce Operations & User Experience, you’ll have the opportunity to shape the digital future of the brand and make a significant impact on SharkNinja’s growth and success.