Senior Product Marketing Manager

At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your growth potential. One great choice can change everything. Thrive with us at ZoomInfo.

As a Senior Product Marketing Manager, you will be a key driver of strategic go-to-market initiatives for complex, multi-product projects across global markets. Your role is pivotal in translating intricate product requirements into compelling GTM strategies and messaging that resonate with diverse audiences worldwide. You'll leverage your expertise to foster cross-functional collaboration, conduct in-depth market analysis, and drive product adoption through innovative approaches. Your work will directly impact ZoomInfo’s success by aligning product

marketing efforts with overall business objectives and ensuring successful product launches in competitive landscapes.

What You’ll Do: 

• Develop and execute strategic GTM plans for large, complex projects across multiple products or markets, translating product requirements into actionable strategies and messaging for global audiences
• Conduct in-depth market analysis, customer segmentation, and competitive analysis to inform GTM strategies and differentiate products in the market
• Drive GTM execution for complex projects, managing multiple workstreams and priorities while fostering collaboration and inclusivity across cross-functional teams
• Design and implement innovative approaches to gather and analyze customer insights, creating comprehensive customer personas and ideal customer profiles (ICP)
• Develop messaging and positioning for complex projects, synthesizing research insights and customer data to craft differentiated value propositions and align with business objectives
• Proactively identify and mitigate potential risks and issues in the execution of large, complex projects, leveraging advanced risk assessment techniques
• Serve as a subject matter expert on industry trends, competitive landscape, and product features, representing the organization at industry events, webinars, and conferences
• Plan and execute comprehensive alpha/beta testing programs, collaborating with product teams to integrate insights and drive product improvements
• Provide strategic guidance and support to internal teams on product positioning and messaging, building strong relationships with stakeholders through effective communication

What You Bring:

• Bachelor's degree in Marketing, Business, or related field; or combination of education and experience
• 5+ years of experience in product marketing, preferably in a similar industry
• Proven track record of developing and executing successful GTM strategies for complex products or markets
• Strong analytical skills with the ability to synthesize complex data and insights to inform strategic decisions
• Excellent communication and presentation skills, with the ability to influence and persuade diverse stakeholders
• Deep understanding of market research methodologies, competitive analysis, and customer segmentation techniques
• Demonstrated ability to manage multiple projects and priorities in a fast-paced environment
• Strong project leadership skills with the ability to foster collaboration and inclusivity among cross-functional teams
• Intellectual curiosity and a proactive approach to expanding domain knowledge and expertise
• Proficiency in relevant marketing and analytics tools (e.g., CRM systems, marketing automation platforms, data visualization tools)

Working Conditions:

• Normal office environment. Some travel may be required.

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