Marketing Specialist - Media Data and Optimization

About the team

We are the team that enables cross-line of business data and optimization support for Zillow's paid media organization. We ensure the data powering our marketing decisions is clean, reliable, and actionable and that our media investments are continuously optimized for performance. The team is fast-paced and data-driven, and we operate with a high degree of both collaboration and autonomy. We partner closely with Paid Marketing, Marketing Tech and Operations, Marketing Data Science, and Marketing Strategy to support business objectives across all paid media channels.

Zillow Group is a strategic, mission-driven organization focused on delivering exceptional experiences and measurable outcomes. Our work spans cross-functional partnership, scalable programs and operational excellence in support of Zillow’s mission. We bring deep experience working across diverse teams in a dynamic, high-growth environment, balancing strategic thinking with hands-on execution to drive meaningful business impact. We are seeking an experienced professional to support our workforce expansion in India.

About the role

We are seeking a Marketing Specialist, Media Data and Optimization to play a critical role in maintaining data integrity, supporting budget optimization, and enabling the execution of tests and reporting across all paid media channels. This role will report into the Senior Manager, Media Data and Analytics. This is the right role for someone who is energized by working in a complex, cross-functional environment; someone who can navigate many stakeholders with ease, move quickly, and make sound, independent decisions when needed.
You Will Get To:

• Own data cleanliness and QA processes across paid media platforms and internal reporting systems to ensure accuracy and reliability
• Build and evaluate budget optimization scenarios to support investment decisions across lines of business and channels
• Support the set-up and deployment of marketing tests across paid media channels including TV, Online Video, Paid Social, SEM, Programmatic Display, and more
• Own and maintain recurring business reporting to surface media performance and trends to key stakeholders
• Create data-backed narratives for monthly reporting
• Collaborate with cross-functional partners across Paid Marketing, Marketing Tech and Operations, Marketing Data Science, and Marketing Strategy to support shared initiatives

This role has been categorized as an Office position. “Office” employees regularly work at the Zillow India office for approximately 80 to 100 percent of their time each month. Employees must live within a reasonable commuting distance of the office. Zillow has not defined a reasonable distance, and expects employees will use judgment in determining this for themselves and understand the implications re: time commitment and cost of daily commute.

Who you are

• Minimum of 2 years of work experience in a marketing data and optimization role, with hands-on experience supporting paid media programs
• Proficiency in SQL for querying and working with large data sets
• Experience building and maintaining dashboards and reports using tools like Tableau and Databricks
• Familiarity with advertising platforms across paid media channels like CM360, Meta Ads Manager, and Google Ads
• Strong attention to detail with a commitment to data quality — you catch the things others miss
• Able to work both collaboratively across a wide set of stakeholders and independently, making well-reasoned decisions and moving swiftly when needed
• BS degree in Mathematics, Statistics, Economics, or a related field preferred, or equivalent experience

Transferable Skills Here at Zillow - we value the experience and perspective of candidates with non-traditional backgrounds. We encourage you to apply if you have transferable skills or related experiences.

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help people navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company reshaping an industry and helping more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the U.S. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2026, and included on TIME’s America’s Best Companies 2026 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is committed to fostering an inclusive, innovative environment and to providing equal employment opportunities. We comply with applicable laws that prohibit discrimination in employment and recruitment.

If you have a disability or special need that requires accommodation during the recruitment process, please contact your recruiter directly.

Qualified applicants will be considered for employment in accordance with applicable law.