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Softdocs

Cloud-based ECM SaaS with workflow automation

GTM Engineer

Sales OperationsConfirmed live in the last 24 hours
Full-timeRemote in USA$110k - $145k /yr

About the Job

Requirements

  • At least 3 years of experience in marketing and/or revenue operations, growth engineering, or a similar go-to-market systems role, with evidence of pipeline growth success.
  • Hands-on experience with HubSpot and Salesforce, including custom fields, workflows, and data architecture.
  • Experience with Clay for data enrichment and outbound workflow automation.
  • Experience with Outreach or a comparable sales engagement platform.
  • Familiarity with Zapier or similar integration platform as a service tools.
  • Ability to integrate artificial intelligence tools into daily operations.
  • Strong understanding of marketing attribution models.
  • Comfort working with application programming interfaces, webhooks, and data mapping between systems.
  • Fluency with spreadsheets, SQL, or business intelligence tools to validate data and report on performance.

Responsibilities

  • Use tools such as Clay, Outreach, Apollo, and Zapier to automate outbound efforts via email, LinkedIn, and other channels, augmenting and extending the efforts of the sales development representative team.
  • Use outbound tools to identify and act upon web traffic, ad interactions, and third-party intent data to nurture leads into conversion; partner with performance marketing for tracking and ensure data integrity across the funnel.
  • Own the go-to-market marketing stack, including data integrity and integrations.
  • Build and maintain attribution models to track marketing performance across the funnel, from first touch to closed revenue.
  • Use Clay to build enrichment, scoring, and prospecting workflows.
  • Build dashboards and reporting to track campaign performance, pipeline contribution, and channel efficiency.
  • Identify opportunities to automate repetitive go-to-market processes using Zapier, native application programming interfaces, or custom scripts; suggest new tools to add or replace to keep the marketing technology stack current.
  • Document processes and workflows.

Desired Qualifications

  • Experience with SQL and/or a business intelligence tool such as Looker, Tableau, or Sigma.
  • Familiarity with advertising platforms such as Google Ads, LinkedIn, and Meta, and conversion tracking setup.
  • Basic scripting ability in Python or JavaScript for custom integrations beyond no-code tools.
  • Experience scaling a marketing technology stack at a high-growth startup.

About the Company

Softdocs

Cloud-based ECM SaaS with workflow automation

Softdocs delivers cloud-based enterprise content management for higher education, K-12, and government markets, helping institutions move away from paper with a SaaS platform. Its Etrieve platform is browser-based and handles document management, electronic forms with eSignatures, workflow automation, and intelligent document processing, often hosted on Microsoft Azure. It differentiates itself through deep alignment with campus systems like SIS (including Ellucian) and a long, industry-specific track record dating back to 1998, focusing on end-to-end digital workflows. The goal is to enable schools and agencies to automate operations, securely manage information, and reduce paper across administrative processes.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Columbia, SC
Founded
1998

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