Sales Application Engineer
About the job
- A bachelor's degree in a relevant engineering discipline, such as mechanical, manufacturing, or electrical engineering.
- At least 7 years of experience in a customer-facing role; aerospace industry experience is ideal.
- Related experience may include automated systems such as machine tools, robotic cells, or assembly fixtures, jigs, and tools; manufacturing applications with thermoset or thermoplastic composite materials; or factory assembly or machine manufacturing.
- Willingness to travel up to 100% and possession of an active U.S. passport.
- Strong sales ability, business acumen, and commercial awareness.
- Experience creating and presenting sales proposals.
- Comfort speaking in front of groups.
- Act as forward-facing sales personnel to achieve North American sales targets.
- Become technically proficient in current and future product offerings, including automated drilling and fastening equipment and composites manufacturing.
- Source leads and identify and develop relationships with decision makers.
- Qualify potential customers for genuine need and ability to purchase proposed solutions.
- Work with customers throughout the entirety of the sales process.
- Lead the development of sales proposals.
- Travel to customer sites as needed for sales and proposal meetings and to provide customer service.
- Research and identify potential future markets for existing and new products.
- Identify possible derivative products and solutions to expand current offerings.
- Work experience in the aerospace industry.
About the company
Broetje Automation is a industrial automation company. It designs and builds automated production systems, assembly equipment, tooling, and service solutions for large aerospace structures. Its customers include aircraft manufacturers and industrial partners planning, operating, or modernizing complex production lines. The company combines mechanical and electrical engineering, controls and software, project management, manufacturing, installation, commissioning, quality, and lifecycle service. Work spans mechanical design, controls, software, assembly, project management, commissioning, service, quality, and support functions.
Company Size
N/A
Company Stage
N/A
Total Funding
N/A
Headquarters
Rastede, Germany
Founded
2012
Simplify's Take
What believers are saying
- BA France added Delta IO talent in Gimont on 13 August 2026, expanding capacity.
- September 2026 CAMX visibility should support pipeline growth for STAXX and AFP systems.
- Revelio Labs shows 832 employees in 2026, reflecting hiring and continued operational scale.
What critics are saying
- Broetje-Automation’s customer base stays concentrated in aerospace, tying revenue to Boeing and Airbus cycles.
- The January 2026 restructuring signals operational pressure and integration risk across the group.
- Generic automation rivals can undercut Broetje’s bespoke systems, compressing margins by 2027.
What makes Broetje Automation unique
- Broetje-Automation leads aerospace production automation, serving factories in 23 locations worldwide.
- STAXX AFP systems target flexible composite manufacturing, showcased at CAMX 2026 in Atlanta.
- SHILA and HEMERA projects prove deep expertise in automated CFRP assembly and digital integration.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Disability Insurance
Life Insurance
401(k) Company Match
Paid Vacation
Paid Holidays
Tuition Reimbursement
Company News
Together with ZAL and other partners, Broetje-Automation is working on the BiSconA project funded by the Federal Ministry for Economic Affairs and Energy to develop an automated ‘built-in stress’ compliant joining process for aircraft fuselages that sets standards in terms of accuracy and speed of the assembly process and ensures the stress-free condition of the fuselage over the entire assembly process.