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KittySpout

Direct-to-consumer pet water fountains with filters

Social Media & Content Strategist

Social Media Strategy & ManagementConfirmed live in the last 24 hours
Full-timeRemote in USA$3k - $4.5k /mo

About the Job

Requirements

  • Native-level written English.
  • At least 2 years of hands-on experience personally running organic social for a direct-to-consumer or consumer brand, including creating and publishing content rather than only approving it or managing an agency.
  • Provide evidence of social accounts grown and measurable results achieved.
  • Ability to run two brands across social channels and tailor content to each platform rather than copying posts unchanged.
  • Ability to create clean, on-brand graphics and stories using Canva, Figma, or similar tools.
  • Ability to write effective hooks and captions and shoot and edit short-form video to a solid standard.
  • Daily familiarity with TikTok and Instagram and ability to identify emerging trends.
  • Ability to interpret saves, shares, reach, and engagement data and adjust content accordingly.
  • Ability to overlap working hours with the United States and Canada.
  • Willingness to work overtime or weekends when needed.
  • Ability to meet the company’s stated culture and values.

Responsibilities

  • Own organic content strategy for KittySpout and DoggySpout across all social media channels.
  • Plan the following week's content calendar for each brand and platform, mixing content for the existing community with content designed to reach new audiences.
  • Create and publish content daily by writing hooks and captions, shooting and editing short-form video, and designing day-to-day graphics and stories.
  • Identify trends daily and publish trend-based content the same day.
  • Repurpose creator and user-generated content from creator programs into organic posts.
  • Manage community interactions, including comments, direct messages, the Facebook group, and tagged mentions.
  • Review performance data weekly, expand successful approaches, and stop unsuccessful ones.
  • Plan the next week's calendar by brand and platform, obtain approval from the Influencers & Partnerships Manager, and publish trend content the same day.
  • Brief larger creative pieces to the designer in advance, follow brand guidelines and approved product claims on every post, and publish on schedule.
  • Review incoming creator and user-generated content, repurpose the strongest material for organic social, and give the creator team feedback on performance.
  • Reply to comments and direct messages within 24 hours across both brands, keep the Facebook group active, engage with tagged mentions, and flag customer issues to Customer Support the same day.
  • Post daily priorities, submit a performance report every Monday describing results and planned changes, set organic social key performance indicator targets with the Influencers & Partnerships Manager, update the department scorecard weekly, and attend the weekly team meeting.

Desired Qualifications

  • Experience with pet, home, or wellness brands.
  • Experience working with creators or user-generated content.

About the Company

KittySpout

Direct-to-consumer pet water fountains with filters

KittySpout sells direct-to-consumer pet hydration products, offering water fountains for cats and dogs (KittySpout and DoggySpout). The fountains provide a continuous flow of fresh, filtered water using 304 stainless steel and come in wired or cordless models for placement flexibility, with quiet operation. Water passes through a multi-layer carbon filtration system, and filters are available on a subscription every two to four weeks. The brand differentiates itself with hygiene and durability, veterinary-approved testing, a Shopify Plus platform, recurring filter subscriptions, and a social mission that donates part of each order to cat shelters and charities, all aimed at improving pets’ health and happiness while growing a scalable business.

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