Full-Time

Website Developer

Confirmed live in the last 24 hours

Betterment

Betterment

501-1,000 employees

E-commerce platform for branded lifestyle products

Consumer Software
Consumer Goods

Compensation Overview

$140k - $155kAnnually

+ Equity Package + Incentive Bonus

Junior, Mid

New York, NY, USA

Hybrid position requiring in-office attendance Tuesday through Thursday, three days a week.

Category
Frontend Engineering
Web Development
Software Engineering
Required Skills
Webflow
JavaScript
UI/UX Design
React.js
Wordpress
Hubspot
TypeScript
Lottie
Development Operations (DevOps)
Requirements
  • Experience working in theme development in CMS platforms. HubSpot and Webflow would be fantastic experiences to have, but Wordpress, Joomla, or other website solutions count too.
  • A portfolio of experience executing rich animated or video-based web experiences in highly performant ways, such as Lottie, HTML5/CSS3, our other approaches. Data visualization backgrounds could be especially useful.
  • Experience in modern Javascript techniques. Bonus points for server side and TypeScript experience.
  • At least 2-3 years of professional work experience, especially in a web development role, such as at a web development agency.
  • Strong organizational skills when it comes to CSS management and working with design systems plus a focus on a11y.
  • As part of a growing team, everything you do will be novel. You should excel in ambiguity and know how to quickly become an expert in something new.
  • A passion for growth and seeing the results of your work come to life. This role has consistently evolved though self-starting individuals. You can make it what you want.
Responsibilities
  • Own our web development workflow for HubSpot CMS, serving as the platform expert and maintainer of secure development procedures across our internal teams and external development partners.
  • Own and improve our proprietary deployment pipeline, becoming the DevOps expert for the most important public facing application at Betterment.
  • Identify and optimize inefficiencies like compile time or bulk updates on multitudes of JSON files.
  • Use modern observability strategies to ensure uptime for our site and positive user experiences.
  • Build out key, flexible page templating to enable speedy iteration for the non-technical content managers and designers on the website team.
  • Develop our technical approach to high-fidelity visual experiences, such as animations in Lottie, HTML5/CSS3, and video, collaborating closely with our in-house animator.
  • Use advanced javascript frameworks like React to build rich user experiences to demonstrate crucial concepts, and critical business flows to capture user intent.
  • Create a consistent eventing framework to inform business decisions.
  • Maintain and extend our content database system in HubDB by writing well-configured endpoints to support other application engineers consuming CMS content within our other properties or other 3rd party applications. You are the API developer for our consuming application teams.
  • Collaborate closely with our Web Platform and Design System teams, aligning our publicly facing website with our web and mobile applications visually, accessibility-wise, and in overall UX.
  • Become a leading development professional and feedback-giver for HubSpot, pushing our partners in R&D and new advancements in the website space, developer operations, and CRM development.
  • Working with our SRE team, create automated serverless functions to help us meet our compliance requirements and keep our content fresh.

Betterment operates an online retail platform that specializes in selling branded apparel, accessories, and gifts. The company designs a variety of products, including t-shirts, hoodies, onesies, beanies, mugs, and tote bags, all aimed at promoting a positive lifestyle and happiness. Customers can purchase these items directly from Betterment's website, where products are listed at regular and sale prices, making them accessible to a wide audience. Unlike many competitors, Betterment focuses on a lifestyle theme that resonates with individuals who appreciate unique merchandise that encourages well-being. The company's goal is to attract a diverse clientele and generate revenue through direct sales while promoting its motto, "Wear Betterment. Pursue Happiness."

Company Stage

N/A

Total Funding

$325.9M

Headquarters

New York City, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

9%

1 year growth

14%

2 year growth

12%
Simplify Jobs

Simplify's Take

What believers are saying

  • Betterment's diverse product range and positive branding can attract a wide customer base, potentially leading to high sales volumes and profitability.
  • The company's focus on promoting happiness and well-being through its products can create a loyal customer base that resonates with its message.
  • Economies of scale can lead to increased profitability as sales volumes grow, benefiting both the company and its employees.

What critics are saying

  • The competitive nature of the e-commerce market means Betterment must continuously innovate to stay ahead of rivals.
  • Relying on direct sales for revenue can be risky if there are fluctuations in consumer demand or economic downturns.

What makes Betterment unique

  • Betterment's focus on branded lifestyle products that promote happiness sets it apart from other e-commerce platforms that may not have such a clear, positive message.
  • The company's ability to offer a wide range of products, from apparel to accessories and gifts, allows it to cater to a diverse customer base, unlike more specialized competitors.
  • Betterment's direct sales model and occasional sale pricing make its products accessible to a broad audience, enhancing its competitive edge in the online retail market.

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