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Full-Time

Platform Product Manager

Web Store

Posted on 7/24/2024

Niantic

Niantic

501-1,000 employees

Develops augmented reality games and experiences

Hardware
VR & AR
Consumer Software
Enterprise Software
Consumer Goods
Gaming

Compensation Overview

$183.6k - $204kAnnually

+ Bonus + Equity

Senior, Expert

Sunnyvale, CA, USA

Category
Product Management
Product
Required Skills
Management
Requirements
  • 5+ years of product management experience
  • Deep understanding of web store monetization principles and mechanics for F2P mobile games
  • Experience in developing content management tools and payment solutions
  • Track record in meeting financial targets
  • Ability to drive collaboration across cross-functional teams
Responsibilities
  • Develop and implement platform monetization strategies
  • Own player-facing web channels and internal team facing SKU management portals
  • Employ customer and player understanding to define problems and products
  • Drive alignment with cross-functional teams
  • Conduct regular KPI reviews
  • Perform value analysis
  • Collaborate with cross-functional team members
  • Required in-office 2 days on Wednesday and Thursday

Niantic creates augmented reality (AR) experiences that combine the digital and real worlds, encouraging users to explore and interact with their environment. Their popular AR games, such as Pokémon GO and Ingress, engage millions of players globally by promoting outdoor activity and social interaction. The company generates revenue through in-app purchases, partnerships with local businesses, and branded merchandise. Niantic's Lightship platform serves as a powerful AR engine, enabling both their games and other developers to create immersive applications. The goal of Niantic is to enhance real-world experiences through technology, fostering a sense of community and exploration among users.

Company Stage

Series D

Total Funding

$780M

Headquarters

San Francisco, California

Founded

2011

Growth & Insights
Headcount

6 month growth

3%

1 year growth

0%

2 year growth

-14%
Simplify Jobs

Simplify's Take

What believers are saying

  • Niantic's popular AR games like Pokémon GO have a massive global user base, ensuring a steady stream of revenue from in-app purchases and sponsorships.
  • The launch of new features and events, such as the Shared Skies season and the introduction of Gigantamax Pokémon, keeps the user base engaged and attracts new players.
  • Their new 'Studio' interface for web-based XR development and 3D creation opens up additional opportunities for innovation and revenue.

What critics are saying

  • The AR gaming market is highly competitive, with new entrants potentially diluting Niantic's market share.
  • Dependence on the success of a few flagship games like Pokémon GO could pose a risk if user interest wanes.

What makes Niantic unique

  • Niantic's focus on augmented reality games that encourage outdoor activity and social interaction sets it apart from traditional mobile gaming companies.
  • Their Lightship platform not only powers their own games but also provides a revenue stream by enabling other developers to create AR applications.
  • Niantic's strategic partnerships with companies like Google Play and 100 Thieves enhance their market presence and offer unique in-game experiences.
INACTIVE