Ads Measurement Specialist - Client Services

About the Role

As a Measurement Specialist, you will play a critical role in evaluating and demonstrating the impact of advertiser campaigns on Netflix. By leveraging both first-party and third-party measurement solutions, you will help advertisers understand how their campaigns drive key outcomes such as brand lift, consideration, and conversion. You will be client-first and an end-to-end owner, focusing on priority advertisers for specific verticals. As a measurement specialist, you will provide expert, tailored consultation to maximize campaign impact and contribute to the Netflix broader narrative for your assigned verticals.

Key Responsibilities

• Execute measurement studies using a mix of first-party and third-party measurement solutions to assess campaign effectiveness against an advertiser’s stated goals (e.g., brand lift, consideration, conversion, reach).
• Leverage our internal tools to scale and support pre-sales requests for insights, including standardization of materials that can be used across Sales; where warranted by business impact (i.e customer segmentation), provide customization
• Develop and deliver subject matter expertise for priority advertisers within your vertical, delivering 1:1 consultation and supporting the development of a cohesive vertical narrative for Netflix’s advertising solutions.
• Collaborate closely with Sales as your key internal constituent to ensure a thorough and accurate understanding of the advertiser’s goals
• In partnership with the sales team, engage strategically with client side stakeholders on the analytics, measurement, and research teams in order understand their evolving measurement needs, including at the vertical level
• Develop measurement recommendations that are in the best interest of the client and Netflix
• Support creation of learning agendas and playbooks for your assigned verticals
• Oversee the full lifecycle of measurement studies, including sales intake, vendor management, survey design, data analysis, reporting, and presentation of insights.
• Synthesize complex measurement outputs into actionable insights and compelling stories that help advertisers and internal stakeholders understand campaign performance and opportunities for optimization.
• Develop and share case studies based on ongoing and completed analyses, contributing to the overall learning culture and external reputation of Netflix Ads.
   

Desired Skills & Experience

• 4-6+ years experience running campaign measurement studies in a digital advertising environment, streaming or traditional TV is a plus
• Strong understanding of causal measurement methodologies (e.g., brand effectiveness, conversion lift, sales impact, foot traffic).
• Demonstrated ability to manage projects end-to-end, including working with external vendors and internal cross-functional collaboration.
• Excellent communication skills, with a talent for translating data into clear, impactful insights for technical and non-technical audiences.
• Deep curiosity about advertising effectiveness and a passion for helping clients achieve their goals.
• Experience evaluating and diagnosing Marketing Mix Modeling (MMM) performance, including interpreting model outputs, identifying potential measurement or performance drivers, and translating findings into actionable recommendations.
• Experience leveraging AI tools to improve efficiency, scale analysis, and accelerate the development of insights and client-ready deliverables.
• Experience with the following advertising verticals is a plus: Financial Services, Insurance, Travel, Auto