Full-Time
Campaign Operations Specialist
Campaign Operations
6sense
1,001-5,000 employees
AI-driven ABM platform with predictive analytics
No salary listed
Pune, Maharashtra, India
In Person
Bachelor's
 Growth & Marketing (1) |
|---|
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- A BE, BTech, BS, or equivalent bachelor's degree in Computer Science, Engineering, Information Technology, Business Analytics, Marketing Technology, or a related field is required.
- Two to six years of relevant experience in Digital Advertising, AdTech, Campaign Operations, Programmatic, Marketing Operations, or Email Marketing is required.
- Strong understanding of campaign execution, monitoring, troubleshooting, optimization, and reporting is required.
- Experience working with at least one DSP, SSP, MAP, CRM, or advertising technology platform is required.
- Proficiency in Excel or Google Sheets is required.
- Strong analytical skills and attention to detail are required.
- Excellent written and verbal communication skills are required.
- The ability to work independently and collaborate effectively with cross-functional teams is required.
- Strong ownership, problem-solving, and process-oriented capabilities are required.
- Willingness to work rotational shifts based on business requirements is required.
- Manage day-to-day operations for digital advertising, programmatic, and social omnichannel campaigns.
- Review and validate campaign setup, targeting, budgets, schedules, creatives, tracking, and other configurations.
- Monitor active campaigns for delivery, pacing, performance, and operational issues and take corrective action.
- Identify campaigns that have not delivered impressions or email workflows that have not executed within defined thresholds.
- Review campaign performance and recommend optimization opportunities.
- Troubleshoot campaign, creative, tracking, and platform issues and work with DSP and MAP partners to resolve them.
- Troubleshoot creative audit failures and coordinate resolution with relevant platform teams.
- Respond to Salesforce tickets, Slack requests, emails, and other support channels from Sales, Customer Success, and Go-to-Market teams.
- Support customer success managers with customer onboarding, campaign setup, ad specifications, platform functionality, and campaign-related questions.
- Translate customer requirements into clear campaign and operational requirements.
- Provide timely updates and escalate complex technical or product issues with appropriate documentation.
- Identify recurring challenges and recommend improvements to campaign processes and customer experience.
- Partner with Product, Engineering, Sales, Customer Success, and external platform partners to resolve operational and technical issues.
- Document product and feature requests with relevant business context and customer use cases.
- Participate in testing and validation of new features, campaign workflows, and operational processes.
- Contribute to root-cause analysis, process improvements, and operational efficiency.
- Create and maintain troubleshooting guides, frequently asked questions, and training materials.
- Support training and knowledge-sharing sessions for Sales and Customer Success teams.
- Review and validate digital ad creatives against campaign and platform specifications.
- Create, modify, test, or troubleshoot creatives when required.
- Coordinate creative requirements with internal teams, customers, and platform partners.
- Experience with Xandr (AppNexus), Beeswax, Campaign Manager 360, DV360, Centro, The Trade Desk, OpenX, Google Ad Manager, PubMatic, or similar DSPs is preferred.
- Experience with 6sense, GA4, Salesforce, HubSpot, Marketo, Eloqua, Mailchimp, or similar platforms is preferred.
- Knowledge of ABM, intent data, email deliverability, SPF, DKIM, DMARC, and digital advertising standards is preferred.
- Experience with HTML5, ad tags, pixels, tracking URLs, or creative troubleshooting is preferred.
- Experience with Looker, Tableau, Power BI, SQL, APIs, scripting, or process automation is preferred.
- Experience in a SaaS, AdTech, MarTech, or B2B technology environment is preferred.
- Knowledge of ABM and intent-based marketing is a plus.
6sense provides an AI-powered platform for ABM and predictive analytics in the B2B space. It helps sales and marketing teams identify which companies are likely to become customers by analyzing data and revealing the anonymous buyer journey. The platform offers precise advertising targeting, actionable customer insights, and tools to boost sales productivity on a subscription basis, with optional consulting and training services. Its goal is to help businesses find, engage, and convert the right accounts at the right time.
Company Size
1,001-5,000
Company Stage
Debt Financing
Total Funding
$528.1M
Headquarters
San Francisco, California
Founded
2013
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See people who can refer or advise you
Simplify's Take
What believers are saying
- AI-Recommended Leads launched June 22, 2026, closing ad spend to pipeline handoff.
- RevvyAI reached general availability July 15, 2026, expanding automation across Revenue Marketing customers.
- Micki Howl’s 2026 CRO appointment and Krystal Ziegler’s promotion signal tighter execution discipline.
What critics are saying
- Ambrozewicz privacy litigation and 2024 deanonymization claims keep 6sense’s tracking model in court.
- Demandbase, ZoomInfo, Bombora, and Cognism attack adjacent budgets, compressing pricing through 2027.
- If regulators restrict website deanonymization, Signalverse signal coverage collapses and 6sense loses its core moat.
What makes 6sense unique
- 6sense’s July 14, 2026 MCP Server embeds GTM intelligence inside Claude, ChatGPT, and Agentforce.
- Its Signalverse spans 200,000+ B2B properties and 13 years of proprietary buying-behavior data.
- 6QA scores explain decisions with reasoning, not just intent signals, reducing black-box distrust.
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Benefits
Competitive Pay - We offer competitive market rate compensation.
Medical, Dental & Vision - A wide range of medical options and 100% employer paid dental & vision.
Open Vacation Policy - Take as much as you need. We’re a culture built on trust.
401(k) Retirement Plan - With up to $1,200 employer match.
11 Paid Holidays - In addition to our Open PTO Policy.
Paid Parental Leave - Up to 12 weeks for eligible employees.
Generous Fertility & Adoption Benefits - We support employees looking to grow their families.
Parking & Transit - Up to $270 a month for parking or commuter assistance.
EAP & Counseling - 5 free visits/year for financial planning, mental health, legal support, and more.
Travel Protection - Emergency ticket, missing baggage, and prescription replacement.
Disability Benefits - Short- and long-term disability insurance, provided by 6sense.
Lifestyle/Learning & Development Stipend - Physical, mental, and financial wellness.
Access to Udemy Training Library - 5,000+ courses across 75+ different categories.
Work From Home Expense Reimbursement - Get the equipment you need (on us).
Company-Wide All Hands Every 2 Weeks - Ask the executive team anything!
Employee Recognition Program - Free gifts every year on your work anniversary.
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↓ -2%2 year growth
↑ 0%6sense launches four innovations to strengthen agentic GTM. 6sense MCP Server brings 6sense intelligence directly into any MCP-compatible AI agent - Claude, ChatGPT, Writer, Agentforce, and others. 6sense, the intelligence engine for agentic go-to-market, has announced four major product innovations that put defensible intelligence wherever GTM teams work: inside MCP-compatible AI agents such as Claude, ChatGPT, Writer, and Agentforce; programmatically through new APIs; and within advertising workflows, where real buying context can replace static lists. The release also includes significant improvements to people data and executive identification. The shift to agentic GTM is already happening. Revenue teams are routing their daily work through AI assistants and agents, but the buying context those agents need to make good decisions still lives somewhere else. Every week that gap persists, teams either lose time context-switching or let their agents act on guesses, scaling bad decisions at machine speed. The announcements close those gaps and bring context and clarity to the GTM motion. "The moment intelligence arrives is the moment decisions change," said Kimberly Bloomston, Chief Product Officer at 6sense. "Agents are how GTM teams work now. They need grounded intelligence at decision time, not a separate platform they log into later. That's what we're shipping: the same defensible, explainable intelligence layer teams use inside 6sense, now directly callable from the tools and agents they already depend on." What GTM Teams Actually Need With this announcement, 6sense solves pain points often voiced by GTM teams: Show me the buyers I can't see (substantial research happens anonymously), Make my AI trustworthy enough to act on (ungrounded agents produce confident but wrong answers), and Put the intelligence where I actually work (not locked in dashboards). They are doing this with: * 6sense MCP Server brings 6sense intelligence directly into any MCP-compatible AI agent - Claude, ChatGPT, Writer, Agentforce, and others. No custom integration required. Sales reps, marketers, and revenue ops teams get account insights, predictive buying stages, 6QA status, keyword intent, and campaign performance served directly to the AI tools where they already work. Intelligence doesn't sit in a separate tab anymore. It arrives in context, when it's needed. * Trusted People Intelligence improves people data, executive identification, and CRM matching so teams can reach verified decision-makers, build more accurate buying groups, and trust the contacts and insights they act on. Without trust, you lose confidence in your contextual layer. * Programmatic Access via New APIs lets teams embed 6sense intelligence into stacks they already own. People search, enrichment, keyword-level intent, and account-level web visit data flow directly into data warehouses, CDPs, and ML pipelines. For organisations running 6sense as the intelligence layer inside their own infrastructure rather than adopting a new platform, this means the same defensible buying-cycle intelligence is now available programmatically. * Advertising Intelligence for Live Context targets ad activation on recommended contacts and live buying context instead of static account lists. Marketing teams manage tracking pixels directly in 6sense and select draft LinkedIn campaigns before launch, ensuring ads reach the right people at the right moment in their buying motion. This is what agentic GTM demands - intelligence that travels with the decision, not locked in a dashboard, not arriving too late. The gap has always cost teams time and money, and in the agentic GTM era, it scales the cost. Teams that close that gap first will move the pipeline while others are still context-switching. Sophia Bennett is a news curator at Martechvibe, covering global developments across marketing technology, digital transformation, AI, data, and customer experience trends. View More
6sense has launched four products that integrate its business intelligence directly into AI agents and go-to-market tools. The company's new MCP Server connects with AI assistants including Claude, ChatGPT, Writer, and Agentforce, delivering account insights and predictive data without requiring separate logins. The release includes enhanced people data and executive identification tools, new APIs for embedding intelligence into existing technology stacks, and advertising features that target contacts based on live buying context rather than static lists. Chief Product Officer Kimberly Bloomston said agents need "grounded intelligence at decision time, not a separate platform they log into later". The company positions itself as an intelligence engine for go-to-market teams, capturing buying activity across channels and converting it into actionable insights for revenue teams.
Executive change: 6sense appoints Krystal Ziegler as General Counsel. San Francisco, CA - 6sense has announced the appointment of Krystal Ziegler as General Counsel. About 6sense: 6sense is a B2B revenue AI platform that helps organizations create, manage, and convert high-quality pipeline into predictable revenue by using artificial intelligence, big data, and machine learning across their go-to-market activities. The company focuses on uncovering anonymous buying behavior and buyer signals, giving sales, marketing, and revenue teams visibility into which accounts are in-market, what they are interested in, and when they are most likely to buy, so they can prioritize the right opportunities and engage them more effectively. Its platform, often described as Revenue AI or a revenue intelligence platform, delivers predictive intelligence, account-based marketing capabilities, and multi-channel orchestration to boost win rates, increase average deal size, and reduce time to close deals. 6sense positions itself as the central nervous system for marketing, sales, and business operations teams by integrating enterprise data and intent interactions to reveal hidden revenue moments and remove guesswork and wasted effort from the revenue process. Serving B2B organizations, including fast-growing and publicly traded companies, 6sense aims to revolutionize how revenue teams work by enabling them to know everything they need to know about their buyers so they can compete and win more often. 6sense 450 Mission Street Suite 201 San Francisco, CA 94105 Phone: 415-212-9225 LinkedIn: https://www.linkedin.com/company/6sense/
The role of AI in transforming Web Development: what to expect in 2026. Explore how AI is revolutionising web development in 2026, enhancing performance, design, and user experience for businesses. AI Web Development Business Strategy User Experience Automation What happened. As FlairCross delve deeper into 2026, the landscape of web development continues to evolve dramatically under the influence of Artificial Intelligence (AI). Recent trends have highlighted that AI is not just a supplementary tool but is becoming integral to how websites are designed, developed, and optimised for performance. One of the latest developments in this sphere is the launch of various AI-powered martech solutions, such as the Model Context Protocol (MCP) AI Studio by 6sense, that are designed to streamline the web development process and enhance user engagement. These innovations promise to enable developers to create more intuitive and responsive designs by leveraging AI-driven insights. Moreover, discussions around AI's role in web development have surged, showcasing how AI can automate repetitive tasks, improve user experiences through personalised content, and enhance performance metrics. These advancements highlight a significant shift towards more intelligent, data-driven approaches in web design and development. Why it matters for business. The implications of these advancements are profound for UK business owners and developers alike. Here are a few reasons why staying updated on AI trends in web development is crucial: * Enhanced User Experience: With AI's ability to analyse user behaviour and preferences, websites can be tailored to meet individual needs, leading to improved engagement and conversion rates. * Increased Efficiency: AI can automate mundane tasks such as coding and testing, allowing developers to focus on higher-level strategic work and innovation. This efficiency can lead to significant cost savings and quicker turnaround times for projects. * Competitive Advantage: By integrating AI tools into their web development strategy, businesses can outpace competitors who are slower to adopt these technologies, ultimately leading to stronger market positioning. * Data-Driven Decisions: AI facilitates the collection and analysis of vast amounts of data, enabling businesses to make informed decisions based on real-time insights, thus improving their overall strategy. As businesses navigate this AI-driven landscape, leveraging these technologies not only enhances operational efficiency but also aligns them with evolving consumer expectations. Key takeaways. Amidst these changes, it's important for UK business owners and developers to consider the following key takeaways: * Stay Informed: Regularly update your knowledge of the latest AI tools and trends within web development to stay ahead of the curve. The digital landscape is rapidly evolving, and those who adapt quickly will reap the benefits. * Invest in AI Resources: Consider investing in AI-powered tools and platforms that can streamline your development processes and enhance user interaction on your website. * Focus on User-Centric Design: Prioritise user experience in your web development strategies. AI can provide invaluable insights into user behaviour, which can inform design and functionality decisions. * Collaborate with Experts: Collaborate with AI and web development experts to ensure that you are employing the most effective strategies and technologies available. As AI continues to reshape the web development landscape in 2026, businesses must adapt to these changes to ensure sustained growth and competitiveness. For tailored strategies on how to effectively integrate AI into your web development processes, get in touch.
6sense named to Selling Power magazine's 60 Best Companies to Sell For 2026 list for the fourth consecutive year. Business Wire SAN FRANCISCO, July 17, 2026-(BUSINESS WIRE)-6sense(R), the GTM Intelligence Platform for the agentic era, today announced that it has been included on Selling Power's 60 Best Companies to Sell For 2026 list. "As one of the newest executives to join 6sense, my decision to come here was simple: I wanted to be part of the company defining what comes next for go-to-market teams," said Micki Howl, Chief Revenue Officer at 6sense. "For years, organizations have struggled to turn fragmented signals into confident action - at 6sense, we've solved that by creating intelligence that helps teams understand who is buying, why, and when. Now, as AI agents become central to how work gets done, that intelligence becomes even more valuable. The agentic GTM era is just beginning, and 6sense is uniquely positioned to be the foundation it runs on." Selling Power's research team utilizes a comprehensive proprietary application process where they gather data across five key areas: * Company Overview * Compensation and Benefits * Hiring, Sales Training & Sales Enablement * Commitment to fostering Diversity and Inclusion * AI incorporation into improving sales processes and supporting sales teams More than 200 companies were analyzed in each of the categories above to determine the final list. The methodology is the product of years of research that Selling Power continues to revise and refine each year. The companies included are a mix of sizes ranging from small to enterprise. Over the past year, 6sense has released product innovations that reflect where the B2B revenue market is going. RevvyAI gives revenue teams a conversational interface for account research, campaign analysis, and prospecting without manual reporting. AI Email delivers fully autonomous outreach at scale, handling the complete email lifecycle so sellers focus on the conversations that close. AI-Recommended Leads closes the last mile between ad engagement and sales action by surfacing CRM-ready contacts from qualified accounts - making the path from ad spend to pipeline traceable for the first time. And with the launch of the 6sense MCP Server, GTM intelligence now flows directly into AI agents, data warehouses, and the tools teams already run. These innovations make 6sense the intelligence infrastructure for the agentic GTM era: the context layer that turns signals into action everywhere decisions get made. For revenue teams, selling for 6sense means representing a platform that B2B buyers and their organizations rely on - one that produces 2X deal sizes and 4X higher win rates for customers who run on it.