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IPG Mediabrands

Global media planning, buying, analytics

Director Strategy

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeUnited States$75 - $85In-person

About the Job

Requirements

  • At least 8 years of experience in an integrated planning role in media, creative, innovation, or communications disciplines such as digital, content, invention, social, or activation.
  • Ability to think creatively and adaptively, work entrepreneurially and independently, and maintain deep cultural understanding and interest in people's motivations and behaviors in a shifting landscape.

Responsibilities

  • Maintain strong client relationships and understand clients' key business needs and challenges.
  • Contribute value during client meetings and appropriately challenge others' opinions.
  • Deliver innovative thinking that inspires leading-edge solutions and breakthrough work for internal and external audiences.
  • Equip the client team with knowledge and expertise to communicate the strategic direction confidently when required.
  • Measure client and strategy business key performance indicators.
  • Identify, develop, and oversee delivery of strategies that achieve desired client results.
  • Demonstrate how the strategy addresses business needs, with a focus on results and measurement.
  • Lead Infinity Planning for the team and client base.
  • Write communications architectures that deliver on the platform and guide how the brand participates in culture.
  • Train, guide, and assist Strategy and Client teams in developing and packaging ideas.
  • Collaborate with SBU and independent creative partners on client work.
  • Use qualitative and quantitative communications-channel and cultural-tool research to develop applicable insights into consumers' connection with the brand.
  • Partner with Analytics to develop new tools and contribute to proprietary planning, research, and reporting models for Initiative.

About the Company

IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

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