Integrated Marketing Communications Manager
TikTok
Integrated Marketing Communications Manager
TikTok
Short-form video platform with ads
The Global Business Marketing (GBM) team champions TikTok in the B2B landscape, showing advertisers and sales teams how TikTok's creative ecosystem drives real business results. We build the stories, education, and go-to-market programs that sellers use to deepen client relationships across markets. Working with brands of all sizes, we also bring campaigns to life through creative ideation, brand and event strategy, and the design and production of TikTok for Business marketing, so advertisers can create content that connect with audiences. Trends, consumer behavior, and advertising formats all move quickly on TikTok. The challenge is turning what makes the platform engaging into solutions that are creative, measurable, and scalable across very different markets, without making the experience feel like traditional advertising. You will shape how the market understands TikTok as a business platform, and help brands show up authentically on it. - Develop and execute strategic marketing communications to engage and influence brands, agencies, ecosystem partners, and industry stakeholders - Partner with global teams to adapt and activate campaigns across APAC, ensuring market relevance and business impact - Drive joint marketing initiatives with agencies and ecosystem partners to expand reach, strengthen partnerships, and accelerate growth - Own creative direction of marketing campaigns & event experiences, from ideation to execution & development of creative assets - Lead end-to-end campaigns across events, scaled education, content, digital channels, and growth initiatives to drive business impact - Independently lead high-impact projects across Sales, Product, Finance, Operations, and regional teams to deliver business outcomes - Own marketing budget planning, allocation, governance, and performance tracking to maximize investment efficiency and ROI - Drive alignment and operational synergies across regional teams to strengthen execution and business performance across APAC
Minimum Qualification(s) - Minimum 5 years of professional experience in marketing, communications, consulting or business strategy - Ability to thrive in a rapid, agile, and often ambiguous growth environment - Good understanding and appreciation of the business landscape and culture across APAC markets - Ability to navigate a wide network of global-regional stakeholders Preferred Qualification(s) - Ability to thrive in a fast-moving, ambiguous environment - Ability to use data to drive marketing decisions and measure marketing impact - Passion to integrate AI into marketing workflows and drive our vision to build an AI marketing org - Suitable candidates can come from AI, creative agencies, partner-centric platforms - Passion for TikTok platform, and up for the challenge of building something from the ground up - Strong communication skills, particularly implemented in a cross-functional and global role and experience collaborating with internal and external stakeholders at all levels - Proven experience in media, advertising or technology industries - Proven experience developing integrated marketing strategies and executing go-to-market plans.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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