INACTIVE
Full-Time
Growth Marketing Lead
Platform for efficient income and employment verification
Data & Analytics
Financial Services
$9010
Senior
San Francisco, CA, USA
Required Skills
Hubspot
Salesforce
Mergers & Acquisitions (M&A)
Marketing
Requirements
- 5+ years of growth marketing experience in a B2B software company or startup
- Deep understanding of full-funnel & account-based marketing
- A strong understanding of digital advertising, marketing tools, marketing automation, lead lifecycles, segmentation, revenue attribution, and ROI analysis
- Knowledge of the full marketing tech stack, experience with 6sense, Hubspot, and Salesforce a plus
- Organization for planning, budgeting, and execution
- Curiosity and creative problem solving
- Adaptability in a fast-paced environment
Responsibilities
- Develop a strategy to achieve acquisition, engagement, and retention targets
- Plan and execute all campaigns on several platforms including across paid ads, email, and events
- Own all aspects of campaign setup, optimization, and reporting with a focus on efficiency
- Establish the foundation and processes for this team and the GTM organization
- Demonstrate measurable business impacts for each campaign
- Analyze campaign performance and communicate results internally
- Work closely with Brand, Marketing, and Ops teams to develop relevant strategies and assets
- Manager:
- Adam Kerin, SVP of Marketing. One of 2022's Top 100 leading product marketers, according to Product Marketing Alliance
- Team:
- Molly Hayes, Director of Product Marketing
- Bradford Rose, Senior Product Marketing Manager
- Angela Ruth, Senior Content Marketing Manager
- Nina Hasbany, Director of Marketing Operations
- Eric Gill, Brand Design Lead
Company Stage
Series C
Total Funding
$178.9M
Headquarters
San Francisco, California
Founded
2017
Growth & Insights
Headcount
6 month growth
↑ 0%1 year growth
↑ 15%2 year growth
↓ -5%INACTIVE