Full-Time

Growth Marketing Lead

Posted on 2/27/2023

Truework

Truework

51-200 employees

Automated employment and income verification platform

Data & Analytics
Financial Services

Compensation Overview

$9,010

Senior

San Francisco, CA, USA

Required Skills
Hubspot
Salesforce
Mergers & Acquisitions (M&A)
Marketing
Requirements
  • 5+ years of growth marketing experience in a B2B software company or startup
  • Deep understanding of full-funnel & account-based marketing
  • A strong understanding of digital advertising, marketing tools, marketing automation, lead lifecycles, segmentation, revenue attribution, and ROI analysis
  • Knowledge of the full marketing tech stack, experience with 6sense, Hubspot, and Salesforce a plus
  • Organization for planning, budgeting, and execution
  • Curiosity and creative problem solving
  • Adaptability in a fast-paced environment
Responsibilities
  • Develop a strategy to achieve acquisition, engagement, and retention targets
  • Plan and execute all campaigns on several platforms including across paid ads, email, and events
  • Own all aspects of campaign setup, optimization, and reporting with a focus on efficiency
  • Establish the foundation and processes for this team and the GTM organization
  • Demonstrate measurable business impacts for each campaign
  • Analyze campaign performance and communicate results internally
  • Work closely with Brand, Marketing, and Ops teams to develop relevant strategies and assets
  • Manager:
  • Adam Kerin, SVP of Marketing. One of 2022's Top 100 leading product marketers, according to Product Marketing Alliance
  • Team:
  • Molly Hayes, Director of Product Marketing
  • Bradford Rose, Senior Product Marketing Manager
  • Angela Ruth, Senior Content Marketing Manager
  • Nina Hasbany, Director of Marketing Operations
  • Eric Gill, Brand Design Lead

Truework offers a customizable platform for income and employment verification, utilizing multiple verification methods and intelligent orchestration to maximize speed and coverage. The platform simplifies and automates verification workflows, providing transparency and control over sensitive employee data for faster approvals in financial transactions.

Company Stage

Series C

Total Funding

$178.9M

Headquarters

San Francisco, California

Founded

2017

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

14%

2 year growth

-13%
INACTIVE