Full-Time

Growth Marketing Lead

Truework

Truework

51-200 employees

Platform for efficient income and employment verification

Data & Analytics
Financial Services

$9010

Senior

San Francisco, CA, USA

Required Skills
Hubspot
Salesforce
Mergers & Acquisitions (M&A)
Marketing
Requirements
  • 5+ years of growth marketing experience in a B2B software company or startup
  • Deep understanding of full-funnel & account-based marketing
  • A strong understanding of digital advertising, marketing tools, marketing automation, lead lifecycles, segmentation, revenue attribution, and ROI analysis
  • Knowledge of the full marketing tech stack, experience with 6sense, Hubspot, and Salesforce a plus
  • Organization for planning, budgeting, and execution
  • Curiosity and creative problem solving
  • Adaptability in a fast-paced environment
Responsibilities
  • Develop a strategy to achieve acquisition, engagement, and retention targets
  • Plan and execute all campaigns on several platforms including across paid ads, email, and events
  • Own all aspects of campaign setup, optimization, and reporting with a focus on efficiency
  • Establish the foundation and processes for this team and the GTM organization
  • Demonstrate measurable business impacts for each campaign
  • Analyze campaign performance and communicate results internally
  • Work closely with Brand, Marketing, and Ops teams to develop relevant strategies and assets
  • Manager:
  • Adam Kerin, SVP of Marketing. One of 2022's Top 100 leading product marketers, according to Product Marketing Alliance
  • Team:
  • Molly Hayes, Director of Product Marketing
  • Bradford Rose, Senior Product Marketing Manager
  • Angela Ruth, Senior Content Marketing Manager
  • Nina Hasbany, Director of Marketing Operations
  • Eric Gill, Brand Design Lead

Company Stage

Series C

Total Funding

$178.9M

Headquarters

San Francisco, California

Founded

2017

Growth & Insights
Headcount

6 month growth

0%

1 year growth

15%

2 year growth

-5%
INACTIVE