Full-Time

Marketing Manager / Sr. Manager

Supply Chain Solutions and Products

Updated on 11/20/2024

Anaplan

Anaplan

1,001-5,000 employees

Cloud-based business planning and performance management platform

Consulting
Enterprise Software

Senior

Minneapolis, MN, USA

Ideally based in Minneapolis, but other locations considered.

Category
General Marketing
Operations & Logistics
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 5+ years related B2B product marketing or pre-sales experience, ideally in one or more of the following areas: enterprise business applications, cloud platforms, analytics, planning technology, supply chain planning/execution, and AI/ML
  • Content creation and strategic messaging skills, including a showcase of work delivered elsewhere
  • Proven capability to influence senior executives and purchasing stakeholders with messaging and content
  • Demonstrable GTM / launch experience
  • High energy, creativity, and can-do attitude, agility, ability to manage multiple priorities, and bias-for-action with exemplary results
  • Strong analysis and communication skills in writing and content development
Responsibilities
  • Support solution product marketing and sales enablement plans to support revenue objectives of growing existing ACV and acquiring new customers in the supply chain domain
  • Partner with the Supply Chain Product team to develop messaging and positioning, build and deliver sales tools across the sales cycle, including customer stories, sales wins, partner stories, and other sales tools and sales content, to enable sales teams to communicate the value of Anaplan effectively
  • Develop the SCM social media strategy for Linked In, Twitter, and other platforms to deliver messaging and positioning
  • Research buyer personas and market trends, via both primary and secondary research to identify potential market opportunities and messages for Anaplan’s SCM line of business
  • Support sales play launches by building messaging in collaboration with Product and GTM functions, craft marketing plans, drive, and support partner enablement in collaboration with partner marketing
  • Discover and document complex buying/selling processes involving multiple decision-makers for software and solution purchases and translate them to successful GTM strategies
  • Support the broader team to evangelize our solutions at conferences, tradeshows, to analysts and customers

Anaplan offers a cloud-based platform designed for business planning and performance management. Its tools allow organizations to connect data, people, and plans, enabling them to model different scenarios, forecast outcomes, and optimize operations. Users can integrate data, perform advanced analytics, and collaborate in real-time, which enhances their decision-making processes. Anaplan distinguishes itself from competitors through its subscription-based model, which provides clients with ongoing access to its services and the ability to scale usage as needed. The company's goal is to help businesses streamline their planning processes and improve overall performance across various industries.

Company Stage

Acquired

Total Funding

$291.7M

Headquarters

San Francisco, California

Founded

2006

Growth & Insights
Headcount

6 month growth

5%

1 year growth

9%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition by Thoma Bravo for $10.7 billion underscores strong market confidence and provides substantial financial backing for future growth.
  • Relocating headquarters to Miami could attract new talent and foster a more dynamic corporate culture, enhancing innovation and employee satisfaction.
  • Partnerships with companies like Titan Wealth demonstrate Anaplan's ability to support complex financial planning needs, potentially leading to more high-profile collaborations.

What critics are saying

  • The relocation to Miami and recent layoffs may cause internal disruption and affect employee morale.
  • Integration of Fluence Technologies could face challenges, potentially delaying the realization of its full benefits.

What makes Anaplan unique

  • Anaplan's cloud-native platform uniquely integrates data, people, and plans across the enterprise, offering a holistic approach to business planning and performance management.
  • The company's subscription-based model ensures a steady revenue stream and allows clients to scale their usage, providing flexibility that many competitors lack.
  • Anaplan's recent acquisition of Fluence Technologies enhances its platform with advanced financial consolidation and reporting capabilities, setting it apart from other SaaS providers.

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Benefits

Insurance, Health & Wellness- Accidental death and dismemberment (AD&D) Insurance, Dental Insurance, Disability Insurance, Health Insurance, Vision Insurance, Life Insurance, Health Savings Account (HSA), Maternity & Paternity Leave, Unlimited PTO, Gym Discount, Sick Time

Financial & Retirement - 401k 50% match on the first 3% of base salary, Employee Stock Purchase Program (ESPP), Flexible Spending Account (FSA), Roth 401k

Home - Bereavement Leave, Fertility Assistance, Immigration Assistance, Relocation Bonus, Remote Work