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Full-Time

Sr. Manager

Acquisition Marketing, Corporate Programs

Confirmed live in the last 24 hours

Mindbody

Mindbody

1,001-5,000 employees

Wellness software for business management

Healthcare
Enterprise Software

Senior, Expert

United Kingdom

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Lead Generation
SQL
Tableau
Google AdWords
Marketing
Data Analysis
Google Analytics
Requirements
  • 5+ years of marketing experience, preferably in B2B companies. Marketplace, subscription business or SaaS experience is a plus
  • People management experience, with demonstrated experience building and developing teams in a fast-paced dynamic environment
  • Hands-on experience running paid media (Facebook, Instagram, Twitter, TikTok, Google Ads, Apple Ads) - not just through an agency
  • Very strong knowledge of data analytics and tools (e.g. Google Analytics, Tableau, SQL, Excel)
  • Experience with marketing attribution and updates as marketing strategies change
  • Experience in planning & executing marketing channel strategies and advertising campaigns required
  • Experience in budget management and data-driven decision making required
  • Excellent communicator: Ability to communicate effectively across all levels of the organization from external vendors to senior leadership and junior team members
Responsibilities
  • Develop and execute a comprehensive marketing strategy for ClassPass's B2B Corporate Programs business
  • Drive growth in corporations purchasing subsidized ClassPass memberships as an employee benefit, and drive adoption among employees at corporate clients
  • Drive qualified business leads through a range of paid and organic channels + ABX strategies to our Sales team, while accountable for growth, budget, and CAC
  • Optimize the inbound funnel by implementing strategies to improve lead generation, conversion rates, and overall funnel efficiency via data-driven insights and rapid A/B tests
  • Develop and deliver the B2B marketing roadmap in close collaboration with Sales, Creative, Pricing & Inventory and Product/Engineering
  • Represent marketing in cross-functional projects, providing timely data insights to help drive commercial decisions and tradeoffs
  • Provide regular reporting to the executive team, including key marketing performance, pacing updates, and test results
  • Stay current on new tactics, tools, and partners that can improve conversions, retention and product adoption
  • This is a manager-executor role. You will manage a team of 2-4 direct reports but must be experienced and comfortable in hands-on project execution

Mindbody provides software solutions tailored for the health, wellness, and fitness industries. Its products help businesses manage daily operations, attract clients, and improve service offerings. Key tools include FlexKit for operational improvements, WaiverKing for digital documentation, and QuickerNotes for patient care documentation. The REACH ai tool uses artificial intelligence to automate tasks, allowing business owners to focus on their core activities. Mindbody operates on a subscription model, where businesses pay a recurring fee for access to scheduling, client management, and payment processing tools. Additionally, its partnership with ClassPass helps connect consumers with wellness services, expanding its reach. With support from Vista Equity Partners, Mindbody continues to develop solutions that meet the needs of a diverse clientele, including individual practitioners and large wellness enterprises.

Company Stage

N/A

Total Funding

$597.7M

Headquarters

San Luis Obispo, California

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • The partnership with Vista Equity Partners has bolstered Mindbody's growth and innovation capabilities, ensuring continued development of cutting-edge solutions.
  • Mindbody Capital offers a streamlined funding approach for wellness businesses, providing quick access to loans and simplified repayment structures.
  • Strategic partnerships, such as with Shoot 360 and ClassPass, demonstrate Mindbody's influence and ability to expand its market presence.

What critics are saying

  • The wellness technology market is highly competitive, requiring Mindbody to continuously innovate to maintain its leadership position.
  • Integration of new executive leadership could lead to strategic misalignments and operational disruptions.

What makes Mindbody unique

  • Mindbody's comprehensive suite of tools, including FlexKit, WaiverKing, and QuickerNotes, offers a one-stop solution for wellness businesses, unlike competitors who may focus on single aspects.
  • The strategic partnership with ClassPass significantly extends Mindbody's reach, tapping into a global audience and providing a competitive edge.
  • Mindbody's integration of AI through REACH ai for task automation sets it apart in the wellness technology space, enhancing operational efficiency for clients.