Full-Time

Sr. Manager

Acquisition Marketing, Corporate Programs

Posted on 9/21/2024

Mindbody

Mindbody

1,001-5,000 employees

Wellness software for business management

Consumer Software
Consumer Goods

Senior

United Kingdom

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
SQL
Tableau
Google AdWords
Marketing
Data Analysis
Google Analytics
Requirements
  • 5+ years of marketing experience, preferably in B2B companies. Marketplace, subscription business or SaaS experience is a plus
  • People management experience, with demonstrated experience building and developing teams in a fast-paced dynamic environment
  • Hands-on experience running paid media (Facebook, Instagram, Twitter, TikTok, Google Ads, Apple Ads) - not just through an agency
  • Very strong knowledge of data analytics and tools (e.g. Google Analytics, Tableau, SQL, Excel)
  • Experience with marketing attribution and updates as marketing strategies change
  • Experience in planning & executing marketing channel strategies and advertising campaigns required
  • Experience in budget management and data-driven decision making required
  • Excellent communicator: Ability to communicate effectively across all levels of the organization from external vendors to senior leadership and junior team members
Responsibilities
  • Develop and execute a comprehensive marketing strategy for ClassPass's B2B Corporate Programs business
  • Drive growth in corporations purchasing subsidized ClassPass memberships as an employee benefit, and drive adoption among employees at corporate clients
  • Drive qualified business leads through a range of paid and organic channels + ABX strategies to our Sales team, while accountable for growth, budget, and CAC
  • Optimize the inbound funnel by implementing strategies to improve lead generation, conversion rates, and overall funnel efficiency via data-driven insights and rapid A/B tests
  • Develop and deliver the B2B marketing roadmap in close collaboration with Sales, Creative, Pricing & Inventory and Product/Engineering
  • Represent marketing in cross-functional projects, providing timely data insights to help drive commercial decisions and tradeoffs
  • Provide regular reporting to the executive team, including key marketing performance, pacing updates, and test results
  • Stay current on new tactics, tools, and partners that can improve conversions, retention and product adoption
  • This is a manager-executor role. You will manage a team of 2-4 direct reports but must be experienced and comfortable in hands-on project execution

Mindbody provides software solutions tailored for the health, wellness, and fitness industries. Its products help businesses manage daily operations, attract clients, and improve service offerings. Key tools include FlexKit for operational enhancements, WaiverKing for digital documentation, and QuickerNotes for patient care documentation. The REACH ai tool uses artificial intelligence to automate tasks, allowing business owners to focus on their core activities. Mindbody operates on a subscription model, where businesses pay a recurring fee for access to scheduling, client management, and payment processing tools. Additionally, its partnership with ClassPass helps connect consumers with wellness services, expanding its reach. With support from Vista Equity Partners, Mindbody continues to develop solutions that meet the needs of a diverse clientele, positioning itself as a leader in the global wellness market.

Company Stage

IPO

Total Funding

$597.7M

Headquarters

San Luis Obispo, California

Founded

2001

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

-6%

2 year growth

-6%
Simplify Jobs

Simplify's Take

What believers are saying

  • Mindbody can capitalize on the demand for hybrid fitness models.
  • The rise of corporate wellness programs presents a new market for Mindbody.
  • Mindbody's VR and AR integration can enhance client engagement.

What critics are saying

  • Increased competition from new wellness tech platforms may erode Mindbody's market share.
  • Evolving data privacy regulations could impact Mindbody's AI tool, REACH ai.
  • Mindbody's reliance on partnerships like ClassPass exposes it to strategic risks.

What makes Mindbody unique

  • Mindbody offers a comprehensive suite of tools for wellness business management.
  • The company integrates AI with REACH ai to automate wellness business tasks.
  • Mindbody's partnership with ClassPass expands its global reach and audience.

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