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Coca-Cola names Mirian Candido Farias as digital people VP. September 29, 2026 The Coca-Cola Company names Mirian Candido Farias as Vice President, People & Culture for the Digital Organisation Global enterprise technology updates often focus on software choices, platform deployments and cloud infrastructure. However, international corporate leaders increasingly realise that digital transformation initiatives succeed or fail based entirely on workforce adoption. Without clear employee buy-in, precise operational alignment and a deep sense of ownership across teams, even the most expensive digital investments struggle to deliver sustainable business value. The strategic appointment signals a clear intent from the beverage giant to integrate its HR strategy directly into its digital transformation roadmap. Rather than treating talent management as a separate administrative function, the business positions the people team directly at the heart of its digital evolution. "Coca-Cola is a legendary company, and this is a rare opportunity to help build its next chapters." Mirian Candido Farias, Vice President, People & Culture for the Digital Organization at The Coca-Cola Company Aligning talent with technology. Operating across hundreds of global markets, the soft drinks company requires an agile digital infrastructure supported by a highly skilled international workforce. The digital organisation plays a pivotal role in streamlining global supply chains, enhancing consumer engagement platforms and equipping internal teams with advanced predictive tools. Managing workforce change across such a massive scale requires an HR leader who understands the specific realities of digital development. In her new leadership post, Mirian assumes primary responsibility for shaping the organisational strategy, talent acquisition model and cultural frameworks across the global digital network of the firm. Her focus centres on ensuring that technical teams possess clear goals, strong cross-functional support and the necessary capabilities to execute digital projects effectively. By embedding HR expertise directly into technical workflows, the organisation ensures that digital tools actually enhance daily employee productivity and operational performance. Key facts: * The Coca-Cola Company names Mirian Candido Farias as Vice President, People & Culture for the Digital Organisation. * The leadership appointment embeds HR strategy directly into the global digital transformation roadmap of the company. * Mirian previously served as Vice President, Human Resources - Digital Transformation at Mars, driving global talent strategy. * Her focus centres on fostering workforce ownership, clear accountability and technical execution across global teams. * The beverage enterprise continues modernising its digital infrastructure to drive global supply chain efficiency and consumer engagement. Combining digital and human expertise. Mirian brings a unique professional background to her executive role at the multinational corporation, having built a career that bridges the gap between digital strategy and talent development. She began her corporate journey in the technology sector before expanding her focus into strategic HR, providing her with a comprehensive understanding of both operational environments. Prior to joining the beverage giant, Mirian served as Vice President, Human Resources - Digital Transformation at Mars. In that position, she worked closely with digital leadership on organisational design, leadership structures, talent strategy and operating models supporting the digital transformation of the Pet Nutrition division. Her responsibilities encompassed designing product team structures, aligning talent directly with product lines and establishing clear decision-making frameworks. Furthermore, she helped build the senior leadership team supporting digital functions across North America, Europe, Australia and other key international markets. This combination of hands-on digital experience and corporate talent leadership makes her uniquely suited to guide the digital division of the company through its next phase of global growth. "I am thrilled to share that I have joined The Coca-Cola Company as Vice President, People & Culture for the Digital Organization, a role at the intersection of people strategy and digital transformation," says Mirian Candido Farias, Vice President, People & Culture for the Digital Organization at The Coca-Cola Company. "My career started in digital, later moved into HR, and over time brought both worlds together. Along the way I learned that digital transformation is rarely won or lost on the technology. It is won in execution, in whether people have the clarity, the ownership, and the capability to actually use what we build. That is where People and Culture belongs, inside the work, not alongside it," adds Mirian. Fostering a culture of execution. By placing human capability at the centre of its technology roadmap, the beverage leader aims to eliminate operational silos that often hinder large-scale digital initiatives. Creating a unified, high-performing culture within a global digital unit requires constant focus on clarity, collaboration and continuous learning. Her strategic focus emphasises that successful digital transformation depends heavily on whether employees feel empowered and capable of using new technologies. Under her leadership, the people and culture function works alongside digital leaders to build an environment where innovation thrives and teams take genuine pride in collective execution. This integrated operational model ensures that technical advancements deliver long-term commercial value across the enterprise. Key business partners: Microsoft: Satya Nadella, Chair and Chief Executive Officer, directs Microsoft from its corporate headquarters in Redmond, Washington. The technology giant partners closely with The Coca-Cola Company through a multi-billion-dollar strategic alliance to accelerate cloud migration and enterprise AI initiatives. By deploying Microsoft Cloud platforms and advanced generative software across global operations, the enterprise equips its workforce with intelligent digital tools. They work together because this robust technological infrastructure provides the digital organisation with scalable systems required to drive global productivity and operational innovation. Workday: Aneel Bhusri, Chief Executive Officer, leads Workday from its global headquarters in Pleasanton, California. The enterprise cloud software provider works alongside the beverage company to manage its HR, financial planning and talent management operations. By deploying Workday Extend and core human capital management solutions, the organization streamlines global workforce analytics and administrative processes. This strategic partnership thrives because the unified digital platform gives human resources leaders real-time visibility into global workforce capabilities, supporting proactive talent management across international markets. SAP: Christian Klein, Chief Executive Officer, leads SAP from the international headquarters in Walldorf, Germany. The market leader in enterprise application software provides the global beverage brand with core enterprise resource planning, procurement and supply chain technologies. By utilising the SAP Business Network and enterprise solutions, the business manages its complex international logistics and vendor operations efficiently. They collaborate closely because this integrated operational foundation allows corporate teams to track global supply chain metrics accurately, ensuring seamless execution across diverse manufacturing and distribution networks. Executives. * Aneel Bhusri CEO and Co-Founder * Christian Klein CEO & Member of the Executive Board * Mirian Candido Farias Vice President, People & Culture for the Digital Organisation * Satya Nadella Member Board Of Trustees Company Portals

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