Head of Asia Pacific B2B Marketing
Amazon
Head of Asia Pacific B2B Marketing
Amazon
Sells products online and rents cloud computing
Amazon Leo is Amazon’s low Earth orbit satellite network. Our mission is to deliver fast, reliable internet connectivity to customers beyond the reach of existing networks. From individual households to schools, hospitals, businesses, and government agencies, Amazon Leo will serve people and organizations operating in locations without reliable connectivity. We're seeking a dynamic Head of Asia Pacific B2B Marketing who can create and execute full-funnel marketing acquisition strategies for multiple countries within the region.
This role requires a flexible, growth mindset and the ability to manage a high degree of ambiguity. The ideal candidate will have a proven track record of operating as a player and a coach, setting and achieving key performance indicators as a strategist, and acquiring customers and hitting revenue targets. They will need to demonstrate a history of progressive scope and the ability to solve problems autonomously and navigate a very large, global and matrixed environment while balancing hands-on execution with future leadership.
At Amazon Leo, the B2B Marketing team is defining our end-to-end go-to-market (GTM) strategy. We own B2B customer insights, deliver compelling content, and acquire and retain customers across multiple industries and regions. The Head of Asia Pacific B2B Marketing will be responsible for crafting and implementing marketing strategies that resonate with diverse markets and cultures within the Asia Pacific region. They will need to be as comfortable with full lifecycle account-based marketing as with programmatic digital, delivering regional thought leadership, and white-glove, executive-focused events. This is a unique opportunity to shape the regional B2B marketing strategy from the ground up, for a highly advanced connectivity service in one of the world's most dynamic and diverse regions.
This position may require access to information, technology, or hardware that is subject to export control laws and regulations, including the Export Administration Regulations (EAR) and the International Traffic in Arms Regulations (ITAR). Employment in this position is contingent upon obtaining any required export licenses or other approvals from the United States government. As such, the successful candidate must be eligible to obtain any necessary export licenses or approvals based on their nationality, citizenship, and any other factors considered by the applicable export control regulations.
Key job responsibilities
• Develop and execute full-funnel marketing acquisition strategies for multiple countries within the Asia Pacific region including Australia, New Zealand, Japan and more.
• Run high-value regional evangelism and advisory programs for our top customers across multiple countries.
• Set, achieve and report on sales and marketing key performance indicators, including customer acquisition, conversion and revenue targets.
• Beginning as an IC, set the strategy, then hire, lead and mentor a future team of B2B marketers, fostering a culture of innovation and excellence and embracing the Amazon leadership principles.
• Collaborate with global, cross-functional teams within the region and our Washington, USA headquarters to ensure alignment of marketing strategies with overall business objectives.
• Work cross-functionally with your peers, B2B PMM, Brand, Creative, Research and Operations teams to apply the latest digital, event and content acquisition tactics.
• Adapt global marketing initiatives to suit local markets, cultural nuances and gain efficiencies with existing programs.
• Optimize Marketing Acquired Leads (MAL), Marketing Qualified Leads (MQL) and Sales Qualified Lead (SQL) conversion down the customer funnel across segments from SMB to Large Enterprise.
• Communicate regularly with executive leadership on program effectiveness, campaign results, and marketing strategies.
A day in the life
This is a highly visible, high impact role leading the B2B Marketing efforts for Amazon Leo in the Asia Pacific region. The Head of Asia Pacific B2B Marketing will be responsible for setting the overall acquisition strategy to achieve both a customer and endpoint quote. This will take close collaboration and readiness support with local sales, business development and solutions architecture teams and include account-based marketing and campaigns. They will work closely with business operations, business development, AWS, and Leo marketing teams to set and achieve goals through account-based marketing, campaigns and events. This person will thrive by working independently with large, cross-functional teams inside and outside Amazon, while adapting global strategies to suit local market needs.
About the team
Our global team has a broad mix of experience levels and Amazon tenures, and we welcome fresh perspectives that will allow us to achieve our audacious goals. We're building an environment that celebrates knowledge sharing, mentorship and high-quality work. We embrace diversity of thought and love to test, learn and innovate across marketing disciplines. We are excited to expand our global service across the Asia Pacific region as one cohesive team. This role is based on our Sydney, Australia office.
- 9+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience driving direction and alignment with cross-functional teams
- Experience working cross-functionally with partner teams to drive adoption and usage of brand assets and messaging
- Experience in strategic marketing management and market analysis and demonstrated ability to build and execute a strategy with clear goals and objectives to align to business and service objectives, and support portfolio objectives
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Amazon runs the largest online store in the United States and rents cloud computing to businesses and governments through Amazon Web Services. AWS pioneered renting computing power over the internet, and Amazon built its own delivery network to get orders to customers quickly. Shoppers buy from Amazon and from independent sellers on its store, and Prime members pay a subscription for fast free shipping, streaming video and music, and other perks. AWS rents out computing power, storage, databases, and AI tools so companies can run software without owning servers, and Amazon also makes Kindle e-readers and Echo speakers with the Alexa assistant. Jeff Bezos founded Amazon in 1994, and it is based in Seattle, Washington.
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