Full-Time

Yield Analyst

Deadline 8/12/27
Adtheorant

Adtheorant

51-200 employees

Predictive targeting via ML-driven digital advertising

Compensation Overview

$67.5k - $75k/yr

No H1B Sponsorship

New York, NY, USA

Hybrid

Three days on-site per week required, Tuesday through Thursday.

Bachelor's

Category
Data & Analytics (1)
Required Skills
Power BI
Microsoft Office
SQL
Word/Pages/Docs
Tableau
Looker
Data Analysis
Excel/Numbers/Sheets
Microsoft Outlook
PowerPoint/Keynote/Slides

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Requirements
  • A college degree is required; a degree in a quantitative or business-related field is a plus.
  • Prior office or internship experience is required, along with working knowledge of Microsoft Office Suite, including Outlook, PowerPoint, and Word.
  • Intermediate Microsoft Excel skills are required, including pivot tables and lookup formulas such as XLOOKUP and VLOOKUP.
  • The ability to connect client business goals to campaign strategy and explain campaign performance in terms of business impact is required.
  • Candidates must be legally authorized to work in the United States without employer sponsorship now or in the future.
Responsibilities
  • Learn and develop skills for managing campaign performance, campaign delivery, and campaign profitability.
  • Apply data analysis to execute advertising campaigns based on client objectives.
  • Develop actionable insights and make recommendations to the internal Client Services team.
  • Frequently monitor and analyze campaign reporting to ensure optimal delivery and performance.
  • Work with the Data Science team to improve campaign performance.
  • Build and maintain campaign performance and delivery reporting in Excel, developing skills as needed.
Desired Qualifications
  • Comfort working with large datasets.
  • Exposure to programmatic platforms, including demand-side platforms, supply-side platforms, and ad exchanges, through coursework, internships, or prior roles.
  • Familiarity with digital advertising metrics, including CPM, CTR, viewability, and fill rate.
  • Experience with business intelligence or reporting tools such as Looker, Tableau, or Power BI.
  • Basic SQL knowledge.
  • Prior internship or work experience in digital media, ad tech, or a related analytics field.
  • A proactive approach to learning, using available resources, and asking appropriate questions.
  • Excellent time management and creative problem-solving skills.
  • Ability to thrive in a fast-paced, high-growth work environment.

AdTheorent provides digital advertising solutions using machine learning to improve campaign performance. It predicts which audiences are likely to take actions and targets them across channels, including geo-intelligence and cross-environment placements. Its geo-intelligence analyzes location data to inform targeting, while the Cross Environment MAP ties real-world and digital ad placements for activation. The goal is to help clients achieve better results and higher return on investment with data-driven, customized solutions.

Company Size

51-200

Company Stage

Acquired

Total Funding

$321.2M

Headquarters

New York City, New York

Founded

2012

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Simplify Jobs

Simplify's Take

What believers are saying

  • Cadent launched a unified platform in April 2025, expanding AdTheorent’s technology footprint.
  • Nick Troiano joined Cadent’s post-deal leadership, preserving machine-learning expertise.
  • AdTheorent’s cookieless targeting strengthens Cadent amid accelerated third-party-cookie deprecation enforcement.

What critics are saying

  • AdTheorent ceased trading after June 21, 2024, eliminating standalone employer optionality.
  • Integration risk centers on Cadent unifying stacks, teams, and sales motions across 2025.
  • Google, The Trade Desk, and Amazon squeeze Cadent’s differentiated performance ad stack.

What makes Adtheorant unique

  • AdTheorent’s machine learning targeted ID-independent audiences before Cadent acquired it in June 2024.
  • Its predictive models and audience graph differentiated performance advertising without third-party cookies.
  • Cadent now combines AdTheorent with CTV, DSP, SSP, and Viewer Graph.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Holidays

Wellness Program

Mental Health Support

Phone/Internet Stipend

Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

-54%

1 year growth

-54%

2 year growth

-54%
Business Wire
Sep 7th, 2025
MCAP Acquisition Corporation and AdTheorent Holding Company, LLC Announce Effectiveness of Registration Statement in Connection with Proposed Business Combination

AdTheorent Holding Company, LLC (“AdTheorent” or “the Company”), a leading programmatic digital advertising company using advanced machine learning technolog...

MarTech Cube
Aug 20th, 2024
AdTheorent Won Best Cookieless Marketing Solution in 2024 MarTech Awards

MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, announced that AdTheorent, Inc., a machine learning pioneer using privacy-forward solutions to deliver measurable value for programmatic advertisers, has been selected as winner of the "Best Cookieless Marketing Solution" award in the 7th annual MarTech Breakthrough Awards program.

GlobeNewswire
Jun 26th, 2024
Adtheorent Wins "Best Predictive Modeling Solution" Designation In 7Th Annual Ai Breakthrough Awards Program

LOS ANGELES, June 26, 2024 (GLOBE NEWSWIRE) --  AI Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global Artificial Intelligence (AI) market, today announced that AdTheorent, Inc., a machine learning pioneer using privacy-forward solutions to deliver measurable value for programmatic advertisers, has been selected as winner of the “Best Predictive Modeling Solution” award, marking AdTheorent’s sixth win in the AI Breakthrough Awards program. AdTheorent has created an algorithmic audience targeting solution – AdTheorent Predictive Audiences, built by ABi™ -- as an innovative and privacy-forward alternative to ID-based programmatic media audience targeting. ABi™, a suite of ML-powered platform tools, leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s target. The ML reads signals from the data to build a predictive audience model that scores programmatic inventory based on its likelihood of reaching an individual who meets a desired profile. This privacy-forward predictive scoring delivers superior audience quality and KPI performance, without the use of cookies or IDs. When AdTheorent Predictive Audiences are deployed in platform to enhance AdTheorent’s KPI-based impression scoring, the result is a superior level of privacy-forward data-driven accuracy and accountability

PR Newswire
May 22nd, 2024
AdTheorent Named Best AdTech Platform in 2024 Digiday Media Awards

NEW YORK, May 22, 2024 /PRNewswire/ - AdTheorent Holding Company, Inc. (Nasdaq: ADTH), a machine learning pioneer using privacy-forward solutions to deliver measurable value for programmatic advertisers, today announced that it has been named "Best AdTech Platform" in the 2024 Digiday Media Awards.

MarketScreener
May 7th, 2024
AdTheorent Holding Company, Inc. Announces Expiration of "Go-Shop" Period Contained in Previously Announced Merger Agreement and Receipt of Acquisition Proposal

In September 2023, evidencing its continued prioritization of its team, AdTheorent was named a Crain's Top 100 Best Place to Work in NYC for the tenth consecutive year.