Full-Time
Growth Marketing Manager
TV & Video
Confirmed live in the last 24 hours
Cirkul
201-500 employees
Customizable hydration system with flavor cartridges
Senior, Expert
Boston, MA, USA
- Bachelor's degree required
- 5+ years of performance marketing background with a deep understanding of and direct response tactics and strategies for consumer brands
- Rooted in decision making through data and revenue growing tactics
- Experience with media agency management
- Familiarity with direct media buying on traditional channels is a plus
- Strong understanding of attribution, incrementality, and media mix optimization
- Experience with brands that have an online DTC presence and a retail presence is a plus
- History of success with creative problem solving and staying nimble in ever-changing environments
- Strong commitment to rapid experimentation and growth-hacking mindset.
- Familiarity with A/B testing best practices and tools like Google Optimize
- Impeccable attention to detail
- Strong written and verbal communication skills
- Solution-oriented mindset
- Ability to be an individual contributor and a valuable team player
- Familiarity with analytical platforms such as Google Analytics or Amplitude
- Familiarity with BI tools and visualization
- Execute and optimize performance marketing strategies across TV, video, and offline channels to drive acquisition and business growth.
- Manage the TV agency relationship and ensure effective collaboration with digital channels to maximize the impact of our marketing programs.
- Analyze campaign data to make data-driven decisions for improving efficiency and scaling overall programs.
- Work closely with cross-channel marketing and analytics teams and stakeholders to align strategies and contribute to the holistic media mix.
- Serve as a thought leader within the marketing team, sharing industry trends and best practices to drive continuous improvement.
- Design and implement experiments to test and refine acquisition strategies, ensuring alignment with customer needs and preferences.
Cirkul offers a hydration system that allows users to personalize their water with various flavors and intensity levels. The system includes a reusable water bottle and flavor cartridges, making it easier and more enjoyable for people to drink water. The bottles are made from BPA-free, shatter-proof plastic and come in different sizes, while the flavor cartridges offer over 100 options to suit different tastes. Cirkul targets health-conscious individuals, families, and children, aiming to increase water consumption by making it more appealing. Unlike competitors, Cirkul focuses on customization and convenience, providing a subscription model for regular delivery of products. The company's goal is to encourage healthier hydration habits by transforming plain water into a fun and flavorful experience.
Company Stage
Series C
Total Funding
$111.7M
Headquarters
Tampa, Florida
Founded
2016
6 month growth
↑ 15%1 year growth
↑ 40%2 year growth
↑ 238%
Simplify's Take
What believers are saying
- Cirkul's recent $70M Series C funding round and $1.07 billion valuation highlight its strong growth potential and market confidence.
- Partnership with USA Swimming as the Official Hydration Supplier enhances brand credibility and visibility in the sports community.
- Expansion into new beverage brands diversifies its product portfolio, potentially attracting a wider customer base and increasing market share.
What critics are saying
- The competitive landscape in the beverage industry is intense, requiring continuous innovation to maintain market position.
- Reliance on flavor cartridges may limit appeal to consumers who prefer traditional bottled beverages or other hydration solutions.
What makes Cirkul unique
- Cirkul's unique hydration system with customizable flavor cartridges sets it apart from traditional bottled water and flavoring options.
- The company's focus on health-conscious, family-friendly products appeals to a broad demographic, unlike competitors who may target niche markets.
- Cirkul's subscription model ensures a steady stream of recurring revenue, providing financial stability and customer retention.