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Full-Time

Growth Marketing Manager

TV & Video

Confirmed live in the last 24 hours

Cirkul

Cirkul

201-500 employees

Customizable hydration system with flavor cartridges

Food & Agriculture
Hardware
Consumer Goods

Senior, Expert

Boston, MA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Google Analytics
Requirements
  • Bachelor's degree required
  • 5+ years of performance marketing background with a deep understanding of and direct response tactics and strategies for consumer brands
  • Rooted in decision making through data and revenue growing tactics
  • Experience with media agency management
  • Familiarity with direct media buying on traditional channels is a plus
  • Strong understanding of attribution, incrementality, and media mix optimization
  • Experience with brands that have an online DTC presence and a retail presence is a plus
  • History of success with creative problem solving and staying nimble in ever-changing environments
  • Strong commitment to rapid experimentation and growth-hacking mindset.
  • Familiarity with A/B testing best practices and tools like Google Optimize
  • Impeccable attention to detail
  • Strong written and verbal communication skills
  • Solution-oriented mindset
  • Ability to be an individual contributor and a valuable team player
  • Familiarity with analytical platforms such as Google Analytics or Amplitude
  • Familiarity with BI tools and visualization
Responsibilities
  • Execute and optimize performance marketing strategies across TV, video, and offline channels to drive acquisition and business growth.
  • Manage the TV agency relationship and ensure effective collaboration with digital channels to maximize the impact of our marketing programs.
  • Analyze campaign data to make data-driven decisions for improving efficiency and scaling overall programs.
  • Work closely with cross-channel marketing and analytics teams and stakeholders to align strategies and contribute to the holistic media mix.
  • Serve as a thought leader within the marketing team, sharing industry trends and best practices to drive continuous improvement.
  • Design and implement experiments to test and refine acquisition strategies, ensuring alignment with customer needs and preferences.

Cirkul offers a hydration system that allows users to personalize their water with various flavors and intensity levels. The system includes a reusable water bottle and flavor cartridges, making it easier and more enjoyable for people to drink water. The bottles are made from BPA-free, shatter-proof plastic and come in different sizes, while the flavor cartridges offer over 100 options to suit different tastes. Cirkul targets health-conscious individuals, families, and children, aiming to increase water consumption by making it more appealing. Unlike competitors, Cirkul focuses on customization and convenience, providing a subscription model for regular delivery of products. The company's goal is to encourage healthier hydration habits by transforming plain water into a fun and flavorful experience.

Company Stage

Series C

Total Funding

$111.7M

Headquarters

Tampa, Florida

Founded

2016

Growth & Insights
Headcount

6 month growth

15%

1 year growth

40%

2 year growth

238%
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Simplify's Take

What believers are saying

  • Cirkul's recent $70M Series C funding round and $1.07 billion valuation highlight its strong growth potential and market confidence.
  • Partnership with USA Swimming as the Official Hydration Supplier enhances brand credibility and visibility in the sports community.
  • Expansion into new beverage brands diversifies its product portfolio, potentially attracting a wider customer base and increasing market share.

What critics are saying

  • The competitive landscape in the beverage industry is intense, requiring continuous innovation to maintain market position.
  • Reliance on flavor cartridges may limit appeal to consumers who prefer traditional bottled beverages or other hydration solutions.

What makes Cirkul unique

  • Cirkul's unique hydration system with customizable flavor cartridges sets it apart from traditional bottled water and flavoring options.
  • The company's focus on health-conscious, family-friendly products appeals to a broad demographic, unlike competitors who may target niche markets.
  • Cirkul's subscription model ensures a steady stream of recurring revenue, providing financial stability and customer retention.