Full-Time

Manager – Media Buyer

TV & Online Video

Posted on 8/8/2024

Cirkul

Cirkul

501-1,000 employees

Customizable hydration system with flavor cartridges

Food & Agriculture
Consumer Goods

Senior

Boston, MA, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Amplitude
Data Analysis
Google Analytics
Requirements
  • Bachelor's degree required
  • 5+ years of performance marketing background with a deep understanding of and direct response tactics and strategies for consumer brands
  • Rooted in decision making through data and revenue growing tactics
  • Experience with media agency management
  • Familiarity with direct media buying on traditional channels is a plus
  • Strong understanding of attribution, incrementality, and media mix optimization
  • Experience with brands that have an online DTC presence and a retail presence is a plus
  • History of success with creative problem solving and staying nimble in ever-changing environments
  • Strong commitment to rapid experimentation and growth-hacking mindset
  • Familiarity with A/B testing best practices and tools like Google Optimize
  • Impeccable attention to detail
  • Strong written and verbal communication skills
  • Solution-oriented mindset
  • Ability to be an individual contributor and a valuable team player
  • Familiarity with analytical platforms such as Google Analytics or Amplitude
  • Familiarity with BI tools and visualization
Responsibilities
  • Execute and optimize performance marketing strategies across TV, video, and offline channels to drive acquisition and business growth
  • Manage the TV agency relationship and ensure effective collaboration with digital channels to maximize the impact of our marketing programs
  • Analyze campaign data to make data-driven decisions for improving efficiency and scaling overall programs
  • Work closely with cross-channel marketing and analytics teams and stakeholders to align strategies and contribute to the holistic media mix
  • Serve as a thought leader within the marketing team, sharing industry trends and best practices to drive continuous improvement
  • Design and implement experiments to test and refine acquisition strategies, ensuring alignment with customer needs and preferences

Cirkul offers a hydration system that allows users to personalize their water with various flavors and intensity levels. The system includes a reusable bottle and flavor cartridges, making it easier and more enjoyable for people to drink water. The bottles are made from BPA-free, shatter-proof plastic and come in different sizes, while the flavor cartridges feature over 100 options to suit different tastes. Cirkul targets health-conscious individuals, families, and children, aiming to increase water consumption by making it more appealing. Unlike competitors, Cirkul focuses on customization and convenience, with a business model that includes direct sales and subscription plans for ongoing product supply. The company's goal is to encourage healthier hydration habits by providing a fun and personalized drinking experience.

Company Stage

Series C

Total Funding

$108.4M

Headquarters

Tampa, Florida

Founded

2016

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

-6%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with USA Swimming boosts brand visibility in the sports community.
  • $70 million Series C funding supports product development and market expansion.
  • Expansion into new beverage brands diversifies offerings and increases market potential.

What critics are saying

  • Increased competition from established brands threatens Cirkul's market share.
  • Consumer backlash against single-use plastic may impact bottle sales.
  • Supply chain disruptions could lead to product shortages or increased costs.

What makes Cirkul unique

  • Cirkul offers a unique hydration system with customizable flavors and intensity levels.
  • The company provides over 100 different flavors, catering to diverse consumer preferences.
  • Cirkul's reusable, BPA-free bottles emphasize health and environmental consciousness.

Help us improve and share your feedback! Did you find this helpful?

Benefits

401(k) Company Match

Paid Vacation

INACTIVE