Full-Time

Director – Health Courses

Confirmed live in the last 24 hours

Babylist

Babylist

501-1,000 employees

Comprehensive baby registry platform for parents

Consumer Software
Education
Consumer Goods

Compensation Overview

$156k - $234.1kAnnually

+ Equity + Bonus

Senior, Expert

United States

Category
Product Management
Product Strategy
Product Marketing
Product
Required Skills
Product Management
Marketing
Data Analysis
Requirements
  • 8+ years of experience in content strategy or product management, with a track record of building and launching consumer and/or digital products from scratch and achieving product-market fit.
  • Strong understanding of content creation, storytelling, and experience crafting content that resonates with audiences.
  • Knowledge of messaging, positioning and core marketing channels, especially organic, to drive a distribution plan.
  • Excellent leadership, communication, and collaboration skills. Ability to influence cross-functional teams and work closely with engineering, design, marketing, and leadership.
  • Strong ability to turn vision into action, with a history of delivering high-quality, user-centered products.
  • Deep understanding of how to leverage data, analytics, and user insights to make informed product decisions and improve experiences.
Responsibilities
  • Lead the end-to-end development of Babylist’s health courses, shaping the product direction, user experience, and content strategy.
  • Translate high-level strategic goals into actionable plans and bring the health courses to life, ensuring alignment with Babylist’s mission and business objectives.
  • Drive the development of the health courses from zero to one, including scoping and executing user research, defining the product roadmap, identifying features, and building the core infrastructure.
  • Lead iterative cycles of product and content development, ensuring each release incorporates user feedback, market insights, and data-driven improvements.
  • Research, test, and refine the health courses to meet the needs of our audience, continuously seeking alignment with market demands and opportunities.
  • Build upon Babylist’s trusted relationship with new parents to expand the health product offering, work with our user research team to listen, our Babylist Health DME (Durable Medical Equipment) team, and our existing content team.
  • Be willing to test and execute new projects like podcast, informational video, interactive elements, and tools.
  • Work closely with engineering, marketing, and content teams to ensure cohesive product development and delivery, balancing technical feasibility with business impact.
  • Use data and analytics to inform product decisions, measure success, and optimize the platform's performance.
  • Own the content direction for the health content, ensuring that it aligns with the needs of our audience and enhances the product’s value.
  • Have a point of view and hold the experience to a high standard of excellent content and offerings.
  • Operate in a highly ambiguous and scrappy environment, building and scaling the product with limited resources and maximizing opportunities for growth.

Babylist provides a platform for expecting and new parents to create a baby registry that includes products from any store, such as Amazon, Target, and Etsy. Users can add items to their registry using an interactive checklist, which helps them keep track of what they need. The platform also offers expert-vetted guides to assist parents in making informed choices about baby gear and essentials. Babylist stands out from competitors by allowing users to combine products from various retailers into one registry, rather than being limited to a single store. The company aims to simplify the process of preparing for a new baby, ensuring that parents have everything they need for their growing families.

Company Stage

Series C

Total Funding

$38.9M

Headquarters

Oakland, California

Founded

2011

Growth & Insights
Headcount

6 month growth

28%

1 year growth

61%

2 year growth

198%
Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition of Expectful could significantly broaden Babylist's market reach by integrating wellness services into its platform.
  • Strong financial backing from prominent investors ensures stability and resources for continued innovation and market expansion.
  • Babylist's strategic investments in other baby and toddler brands, like Lalo, indicate a forward-thinking approach to market consolidation and growth.

What critics are saying

  • The integration of Expectful's wellness services may face challenges in aligning with Babylist's existing product-focused platform.
  • The competitive landscape in the baby products and parental wellness sectors is intense, requiring constant innovation to maintain market position.

What makes Babylist unique

  • Babylist's acquisition of Expectful positions it uniquely at the intersection of baby products and parental wellness, unlike competitors focused solely on products.
  • The company's strong venture backing, including a $40 million Series C round, provides a financial cushion for aggressive growth and innovation.
  • Babylist's dual role as both a registry platform and a product discovery tool offers a comprehensive solution for new parents, setting it apart from single-function competitors.

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