Full-Time

Director – New Digital Experiences

Confirmed live in the last 24 hours

Babylist

Babylist

501-1,000 employees

Universal baby registry platform for parents

Education
Consumer Goods

Compensation Overview

$156k - $234.1kAnnually

+ Equity + Bonus

Senior, Expert

United States

In-person meetings required twice a year.

Category
Product Management
Product Strategy
Product Marketing
Product
Required Skills
Product Management
Marketing
Data Analysis
Requirements
  • 8+ years of experience in content strategy or product management, with a track record of building and launching consumer and/or digital products from scratch and achieving product-market fit.
  • Strong understanding of content creation, storytelling, and experience crafting content that resonates with audiences.
  • Knowledge of messaging, positioning and core marketing channels, especially organic, to drive a distribution plan.
  • Excellent leadership, communication, and collaboration skills. Ability to influence cross-functional teams and work closely with engineering, design, marketing, and leadership.
  • Strong ability to turn vision into action, with a history of delivering high-quality, user-centered products.
  • Deep understanding of how to leverage data, analytics, and user insights to make informed product decisions and improve experiences.
Responsibilities
  • Lead the end-to-end development of Babylist’s health courses, shaping the product direction, user experience, and content strategy.
  • Translate high-level strategic goals into actionable plans and bring the health courses to life, ensuring alignment with Babylist’s mission and business objectives.
  • Drive the development of the health courses from zero to one, including scoping and executing user research, defining the product roadmap, identifying features, and building the core infrastructure.
  • Lead iterative cycles of product and content development, ensuring each release incorporates user feedback, market insights, and data-driven improvements.
  • Research, test, and refine the health courses to meet the needs of our audience, continuously seeking alignment with market demands and opportunities.
  • Build upon Babylist’s trusted relationship with new parents to expand the health product offering, work with our user research team to listen, our Babylist Health DME (Durable Medical Equipment) team, and our existing content team.
  • Be willing to test and execute new projects like podcast, informational video, interactive elements, and tools.
  • Work closely with engineering, marketing, and content teams to ensure cohesive product development and delivery, balancing technical feasibility with business impact.
  • Use data and analytics to inform product decisions, measure success, and optimize the platform's performance.
  • Own the content direction for the health content, ensuring that it aligns with the needs of our audience and enhances the product’s value.
  • Have a point of view and hold the experience to a high standard of excellent content and offerings.
  • Operate in a highly ambiguous and scrappy environment, building and scaling the product with limited resources and maximizing opportunities for growth.

Babylist provides a universal baby registry platform that allows expecting and new parents to compile baby products from any store, including popular retailers like Amazon, Target, and Etsy. The platform features an interactive checklist and expert-vetted guides to assist parents in making informed choices about baby gear and essentials, ensuring they have everything they need for their families. Babylist differentiates itself from competitors by offering a free box of goodies for new registrants and generating revenue through affiliate marketing, direct sales of curated kits, and advertising partnerships. The company's goal is to simplify the baby registry process and enhance the experience for new and expecting parents.

Company Stage

Series C

Total Funding

$38.9M

Headquarters

Oakland, California

Founded

2011

Growth & Insights
Headcount

6 month growth

20%

1 year growth

55%

2 year growth

176%
Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Expectful enhances Babylist's parental support offerings and market reach.
  • Growing demand for eco-friendly products aligns with Babylist's curated product recommendations.
  • Rise of virtual baby showers boosts demand for Babylist's digital registry platform.

What critics are saying

  • Increased competition from Lalo could challenge Babylist's market position.
  • Integration of Expectful may divert focus from Babylist's core operations.
  • Reliance on affiliate marketing exposes Babylist to risks from partner changes.

What makes Babylist unique

  • Babylist offers a universal registry platform integrating products from any store.
  • The platform provides expert-vetted guides and interactive checklists for informed decision-making.
  • Babylist combines affiliate marketing, direct sales, and curated recommendations for diverse revenue streams.

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