Today, baby registry and product discovery platform Babylist announced that it has acquired health and wellness tool Expectful for an undisclosed price. The deal, announced today, brings together two companies focused on parental support, now helping people navigate everything from eco-friendly diapers to mental wellness around fertility.The overlap, however, is in more than the mission. Both of the company’s CEOs invested in each other’s last venture capital round; Babylist’s CEO and founder Natalie Gordon wrote a check into Expectful’s $3 million seed round back in 2021; and Expectful CEO Nathalie Walton invested in Babylist’s last round, a $40 million Series C closed in the same year.And while the two founders didn’t publicly disclose purchase price, both certainly have venture capitalists to answer to. Babylist has raised $50 million in known funding from investors including Norwest Venture Partners, Halogen Ventures, 500 Global, Next Play Capital, and Marcy Venture Partners. Expectful has raised over $4.2 million in funding from investors including Harlem Capital. Indicator Ventures, Sequoia Scout Fund, Break Trail Ventures and Chinagona Ventures.The long-term vision for the newly-combined company is for Babylist to change its relationship with its audience and become a larger, health and wellness media property, Gordon said