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Babylist provides a universal baby registry platform that allows expecting and new parents to compile a list of baby products from any store, including popular retailers like Amazon, Target, and Etsy. The platform features an interactive checklist and expert-vetted guides to assist parents in making informed choices about baby gear and essentials, ensuring they have everything they need for their families. Babylist differentiates itself from competitors by offering a free box of goodies for new registrants and generating revenue through affiliate marketing, direct sales of curated kits, and advertising partnerships. The company's goal is to simplify the baby registry process and enhance the experience for new and expecting parents.
Company Stage
Series C
Employees
501-1,000
Industries
Education, Consumer Goods
Total Funding
$38.9M
Headquarters
Oakland, California
Founded
2011
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