Lead Something Extraordinary.

Rose Associates is seeking an accomplished General Manager to lead SoMA at 25 Water, one of Manhattan’s most exciting luxury residential destinations and one of the largest office-to-residential conversions in U.S. history.

Located in the heart of the Financial District, this landmark property features 1,320 residences, 32 stories, and approximately 100,000 square feet of extraordinary amenities, including indoor and outdoor pools, a spa, fitness facilities, basketball and pickleball courts, bowling, coworking spaces, and rooftop terraces overlooking Lower Manhattan.

This isn’t your typical General Manager opportunity. We’re looking for a dynamic, hands-on leader who thrives in complex, high-volume environments and is ready to make a lasting impact on an iconic residential community.

You’ll have the opportunity to lead a talented team, elevate the resident experience, drive financial performance, and shape the operational success of one of New York City’s most distinctive properties.

What You’ll Do

Lead & Inspire: Direct daily operations, develop a high-performing team, and foster a culture of accountability, collaboration, and exceptional service.
Elevate the Experience: Build strong resident relationships, oversee world-class amenities, and implement initiatives that drive satisfaction, engagement, and retention.
Drive Performance: Manage operating budgets, financial reporting, occupancy, expenses, and initiatives that maximize property performance and long-term asset value.
Own Operations: Oversee building systems, maintenance, vendors, capital improvements, construction coordination, and regulatory compliance.
Build Partnerships: Collaborate with ownership, senior leadership, leasing, and internal teams to achieve property objectives and maintain exceptional operating standards.

What You Bring

10+ years of multifamily property management experience, including leadership of large-scale luxury residential communities.
Proven ability to lead multidisciplinary teams and manage complex building operations.
Strong financial acumen, including budgeting, forecasting, expense management, and financial reporting.
Exceptional communication, leadership, and resident relationship management skills.
Proficiency with property management technology, preferably Yardi, RentCafe, On-Site, iLuvLeasing, or EliseAI.
Bachelor’s degree or equivalent experience.
Valid NYS real estate license or ability to obtain one within 120 days of hire.

Compensation & Benefits

$200,000–$220,000 annual base salary, plus significant performance-based incentive compensation opportunities and a comprehensive benefits package.

Ready to Make Your Mark?

This is more than an opportunity to manage a property. It’s an opportunity to lead an extraordinary residential community, influence its future, and be part of one of New York City’s most ambitious residential transformations.

Join Rose Associates and lead something extraordinary.

This is an on-site position requiring regular movement throughout the property, including areas where domestic pets may be present. Availability for after-hours emergencies and occasional weekends is required. The ability to perform essential duties in these environments, with reasonable accommodation where applicable, is required.

Beware of Recruitment Fraud: We are committed to protecting job seekers from recruitment fraud. Please be aware that all official communication regarding opportunities with our firm will come exclusively from an email address ending in @RoseNYC.com. We will never request payment, financial information, or sensitive personal documentation during the application process, and we will never extend a job offer without first conducting a formal in-person interview. If you receive a message that appears suspicious or does not originate from this domain, please mark it as spam or phishing and report it to us directly at [email protected].

About the company

Rose Associates develops, owns and manages apartment communities for residents and property investors across the northeastern United States. Its projects include converting the landmark office tower at 70 Pine Street in Manhattan into residential and mixed-use space. The firm combines acquisitions and construction with day-to-day building operations for its own properties and outside owners, spanning luxury, workforce and affordable housing. Its asset management business guides property investment decisions, with clients paying annual fees based on assets managed and performance incentives. Founded in 1925, Rose Associates is headquartered in New York City.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, NY

Founded

1925

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Simplify's Take

What believers are saying

Interns get structured entry: Rose's eight-week summer program pairs participants with mentors and targets permanent hires.
Affordable-housing staff build credentials: Rose requires certification exams and annual specialist training for its tax-credit housing team.
Rising employees get outside development: Rose sends selected staff to the Real Estate Board of New York Fellows Program.

What critics are saying

Westchester managers need schedule flexibility: Rose's floater role requires weekend availability and after-hours emergency response.
Westchester management carries licensing requirements: Rose gives unlicensed hires 120 days to obtain a New York real-estate license.
Navy Green porter work is physical: Rose's Brooklyn posting requires lifting over 50 pounds and working in small spaces.

What makes Rose Associates unique

Rose keeps oversight centralized: the same executive team supervises company-owned properties and buildings managed for outside owners.
Rose has a specialist housing niche: its medical residential department works directly with hospitals, doctors and students.
Rose has certified supplier-diversity status: it operates as a Women's Business Enterprise.

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Rose Associates

General Manager