Niantic’s Product Marketing Manager, Scaniverse, is responsible for cultivating the next generation of community mappers to build Niantic Map, our third-generation, 3D map that powers spatial computing. You will drive the acquisition and engagement of Scaniverse users by shaping which market segments we’re targeting and in what order, establishing where and how we will find and inspire them, and crafting marketing materials and tactics that show how Scaniverse solves their problems and represents a common vision for the future of mapping.
You will do this by operating as a cross-functional leader alongside peers in GTM, Product and Engineering to author the strategy to find, inspire, convert and engage Scaniverse users. You will produce marketing roadmaps that deliver your strategies and drive the execution of them. You will rigorously iterate on tactics based on performance to deliver the highest ROI.
Responsibilities
- Positioning: partner with cross-functional teams to sharply define the most valuable and viable target customers for Scaniverse. Partner with Scaniverse Product leaders to ensure we our roadmaps and positioning support each other to effectively acquire and retain these customers.
- Strategy: create a marketing strategy that meets Scaniverse acquisition and engagement goals built on robust arguments, with checks and balances factored in that help us know whether our work is taking us in the right direction.
- Roadmaps: drive the creation of a Scaniverse marketing roadmap that fulfills your strategy alongside your team and partners, ensuring this aligns with the Scaniverse product roadmap.
- Execution: oversee the delivery of all work on this roadmap, making sure that the way we’re delivering tactics sets us on course to achieve their goalsAnalysis: review the performance of tactics against your goals and identify and make adjustments to close any gaps.
- Budgeting: decide how to distribute the Scaniverse marketing budget to achieve the greatest ROI, track spend against it and optimize from there.
Qualifications
- 5+ years of experience in marketing, including having been a senior contributor in a team that has cultivated a loyal and rapidly growing prosumer community for an app. Experience with XR, 3D model or scanning technology preferred.
- Solid experience across a broad spectrum of marketing specialisms, including content, community, social and events.
- You share our belief in the inevitability of a spatial computing future and the magic of real-world XR experiences.
- Strategic operator. You excel in precisely identifying the highest impact opportunities and problems, designing plans to solve them, seeing plans through and iterating based on their performance.
- Strong project planning and management abilities. You naturally think several steps ahead to identify and mitigate risks, doing so across multiple work streams at once
- Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice.
- Exceptional storyteller. You combine a precise command of language with a deep appreciation for Niantic’s products and goals to craft and convey effective messaging, internally and externally.
- Influential without authority. You combine authenticity, logic and empathy to build then leverage trust with colleagues.
- Pragmatic prioritization. You leverage your understanding of company goals and conviction on how to achieve those to make the best use of constrained resources.
- Open-minded. You appreciate the value of diverse opinions and are skilled at bringing them together to create better outcomes.
- An unfailingly consistent ownership mentality. Colleagues can rely on you completely to get the job done, no matter how complex it is.
- Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including synchronous interactions with others.
- Required in-office 2 days on Tuesday and Wednesday.
The total compensation package for this position includes a new hire offer base salary range of $152,100 - $169,000 + bonus + equity + benefits.
Individual pay within this salary range is determined by work location and additional factors, including assessed job-related skills, experience, and relevant education or training. Your recruiter can answer any questions about new hire total compensation during the hiring process. An overview of benefit offerings for your location can be found on the careers page.
Join the Niantic team!
Niantic’s global-scale augmented reality platform and digital map powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s Lightship platform powers Pokémon GO and other Niantic games including Pikmin Bloom, Peridot and Monster Hunter Now. Developers can now use Niantic Lightship and 8th Wall to build their own AR applications and WebAR experiences.
Niantic is an Equal Opportunity employer. We believe in encouraging a workplace where our people are supported and included. This environment is critical to crafting phenomenal products that our community will love. Our mission emphasizes seeking and hiring diverse voices, including those who are traditionally underrepresented in the technology industry, and we consider this to be one of the most important values we hold close.
Niantic is a hybrid first company. We believe that in-person interaction and collaboration cultivates creativity, a sense of community, and is crucial to our future success as a company. Our hybrid work schedules allow for a mix of remote and in-office work.
We’re a hard-working, fun, and exciting group who value intellectual curiosity and a passion for problem-solving! We have growing offices located in San Francisco, Sunnyvale, Palo Alto, Bellevue, Kansas, London, Tokyo, Hamburg, Hyderabad, and Zurich. #LI-HYBRID
