Brand Extension and Innovation Manager
Brown-Forman
Brand Extension and Innovation Manager
Brown-Forman
Produces and sells whiskey, vodka, wine
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Quote from Hiring Manager
Are you ready to work on some of the world’s most iconic and premium spirits Trademarks?
Are you ready to stretch the boundaries of those trademarks, innovation and build new brand extensions and innovations with those trademarks?
Are you comfortable operating with ambiguity and have an innovation mindset with a strong business acumen to build new business and brands?
If the answer to these questions is a Big Bold Yes, then we have the perfect opportunity for you!
Meaningful Work From Day One
The Brand Extension and Innovation Manager is responsible for building new brand extensions and scaling up the existing ones, building them into fast growing sustainable businesses for Brown-Forman in India.
She/He will champion brand and business growth for the brand extension portfolio. The role requires close collaboration with multiple internal and external stakeholders, including the global brand teams, sales teams, legal, Trademark & compliance, supply chain, agencies (BTL/media/research), country brand teams, third party distributors, manufacturers and licensees.
What You Can Expect
Strategic Roadmap: Develop and execute the three year strategic roadmap and annual business plans for BF Brand Extension to deliver on KPIs and business goals
Innovation & NPD: Collaborate with global brand teams and local 3rd party experts on New Product Development (NPD), managing product, packaging, and pricing ladders
Commercial Accountability: Manage and own the P&L for the extension business, ensuring profitability and driving volume and value growth
GTM Strategy: Drive end to end Go-To-Market strategies for the brand extensions from business planning, product development to commercialization - distribution and consumer demand generation
Stakeholder Engagement: Coordinate with legal and compliance teams to ensure all brand extensions adhere to local Indian regulations
Brand and Activation Plans: Work closely with brand teams to co-develop annual brand and activation plans for the brand extensions and relevant trademarks
What You Bring to the Table
Demonstrable experience of product development & management, business development experience in consumer products or lifestyle category,
Experience in managing licensing business will be an added advantage
Proven track record of successfully delivering brand and business growth in a highly competitive environment.
Previous experience of leading & working with multiple agencies/business partners and cross-functional teams
Marketing and Commercial acumen with strong P&L management experience
Willingness to travel approximately 20 to 25% of the time
High level of strategic, conceptual, analytical and creative skills
Strong communication and storytelling skills with ability to influence without authority
What Makes You Unique
Experience and proven success in successfully building brand extension business for spirits or consumer trademarks
Experience in sales or marketing in career journey
Deep understanding of CCPA, ASCI (Advertising Standards Council of India) guidelines for brand extensions
Action-biased and output-oriented approach toward ambitious targets
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
#LI #jackdaniels
Requisition Type:
EmployeeManagement Level:
LeaderGlobal Job Level:
L2Number of Openings Available:
1Produces and sells whiskey, vodka, wine
Brown-Forman is a major American-owned spirits and wine company that sells well-known brands such as Jack Daniel's, Woodford Reserve, Old Forester, Tequila Herradura, Finlandia vodka, and Korbel wine. It operates by producing and marketing a portfolio of branded alcoholic beverages that are distributed worldwide, in more than 160 countries. The company's products are sold under multiple label brands across categories like whiskey, tequila, vodka, liqueur, and wine, supported by global marketing, distribution, and responsibility programs. Brown-Forman differentiates itself through its large, diverse brand portfolio, extensive global reach, and focus on responsible consumption and community involvement. Its goal is to maintain leadership in the global spirits and wine market, grow shareholder value, and promote responsible drinking and sustainability across its operations.
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