About the Role

Roku pioneered streaming to the TV and continues to innovate and lead the industry. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. While we are well-positioned to help shape the future of television - including TV advertising - around the world, continued success relies on how well we show our advertisers the value we just delivered.

You will play an integral role in building ad measurement and research strategy. This includes developing and executing against a wide range of analytics, research, and measurement projects to help advertisers succeed on Roku. You will work to creatively problem solve and understand business objectives and challenges, while having personal comfort with data, and an entrepreneurial spirit to take ownership of solving challenges for internal and external stakeholders.

Our environment is fast-paced, requiring the ability to work autonomously with minimal supervision in an ever-changing environment. You will need to demonstrate excellent problem-solving skills. The right mix of organizational and communication skills is key to success. Attention to detail and a proven ability to manage priorities are also essential. We are looking for people ready to lead by example, collaborate with peers, and partner with colleagues and external partners.

For New York Only - The estimated annual salary for this position is between $87,000 - $130,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing

• Consult with advertisers and agencies to create measurement plans that test advertising effectiveness and outcomes.
• Cultivate strategic relationships with the agency analytics team. 
• Independently lead quantitative and qualitative studies from start-to-finish. This includes scoping study feasibility, performing data analysis, generating reports and presenting results both internally and externally.
• Manage relationships with third-party measurement providers and work with internal stakeholders to onboard and integrate new providers. 
• Partner closely with marketing, sales, client service, product, partnerships and more to execute against strategic initiatives and develop scalable solutions to industry challenges.
• Conduct meta-analyses and create case studies utilizing third party measurement data to educate clients, the market, and internal product and analytics teams.   
• Continuously challenge and improve our array of existing measurement solutions. 
• Provide guidance and mentorship to junior teammates through knowledge sharing and training.
  
  

We’re excited if you have

• 4-7 years’ experience in campaign analytics, attribution, measurement, or research. Media experience (TV, video, digital) is preferred.
• Experience in ad effectiveness studies with third-party measurement vendors such as (Kantar, Nielsen, comScore, Experian, Foursquare, InMarket, iSpot, NCS, Crossix, IQVIA etc.) is preferred.
• Experience in A/B testing, incrementality measurement, MTA (Multi-Touch Attribution), MMM (Media Mix Model) is preferred.
• Ability to run analyses utilizing SQL, Excel, Tableau or similar tools.
• Ability to work with ambiguous data to create insights that reflect strong business judgment.
• Speak comfortably in a variety of settings including one-on-one and in front of large group with the ability to adapt communication style for different audiences.
• Present comfortably to senior level clients independently.
• Ability to collaborate with cross-functional teams and build close relationships within and across teams.
• Ability to work independently with agility and prioritize effectively with a strong sense of urgency.

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