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Bosch Home Comfort

Makes heating, cooling and hot-water equipment

Specialist Online- & Digital-Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeSchweinfurt, GermanyNo salary listedIn-person

About the Job

Requirements

  • A completed degree in online or digital marketing, media and communication management, business administration, or industrial engineering with a marketing focus, or a comparable qualification.
  • Several years of practical experience and knowledge in marketing communications.
  • Experience creating content for online channels such as websites and social media.
  • Confident use of Photoshop and video-editing programs.
  • Experience using artificial-intelligence tools in marketing.
  • Very good social media experience.
  • Very good German and English.
  • Ability to lead service providers, work creatively and in a structured and conceptual manner, take initiative, think strategically, and assert ideas.

Responsibilities

  • Manage online media channels, including YouTube, BoschTube, and social media; create concepts and develop targeted content.
  • Create and manage promotional online content independently, using artificial-intelligence tools, agencies, or teamwork; optimize product websites with the advertising team.
  • Develop campaigns for lead generation in digital channels.
  • Serve as the HubSpot key user for marketing automation and design lead-nurturing processes for international use.
  • Coordinate the introduction and training of new artificial-intelligence tools for marketing and act as the team's central contact.
  • Conduct keyword, search-engine, and generative-engine-optimization analyses, and coordinate search-engine-advertising campaigns to improve content discoverability.
  • Design, coordinate, and promote digital events such as webinars, and track relevant statistics and key performance indicators.

About the Company

Bosch Home Comfort

Makes heating, cooling and hot-water equipment

Bosch Home Comfort makes heating, cooling and hot-water equipment for homes, commercial buildings and industrial users. Its portfolio combines electric heat pumps with gas-fired boilers and hybrid systems, giving customers different ways to control building temperatures and supply hot water. The business sells equipment through its brands' sales networks, with products adapted to regional building needs and energy requirements. Its inverter-driven heat pumps adjust compressor output to match demand rather than running constantly at full power. The Bosch business unit was formed through the merger of Bosch and Buderus heating activities in 2004 and is headquartered in Wetzlar, Germany.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Wetzlar, Germany
Founded
2004

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