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Texas A&M University - College Station

Public university in College Station, TX

Manager, Web Communications

SEO MarketingConfirmed live in the last 24 hours
Full-timeCollege Station, TX, USANo salary listed

About the Job

Requirements

  • A bachelor's degree or an equivalent combination of education and experience is required.
  • Five years of experience in website management, communications, and/or marketing, including two years of supervisory experience, is required.

Responsibilities

  • Coordinate daily website administration, maintenance, and long-range planning for routine and special projects.
  • Work with stakeholders to ensure website content is accurate, current, organized, and relevant to target audiences.
  • Evaluate website analytics, search engine optimization performance, and key metrics to identify opportunities for improvement, and report findings to leadership.
  • Conduct usability, user-experience, and accessibility evaluations to ensure websites meet federal, state, and university requirements.
  • Collaborate with internal and external stakeholders to plan website projects, address challenges, and develop solutions.
  • Troubleshoot website and application issues and implement solutions to improve functionality and processes.
  • Train and support department content managers and content management system users on web content best practices, accessibility, and policy compliance.
  • Assist with the recruitment, hiring, onboarding, training, and supervision of web staff and student assistants.
  • Participate in professional development, university forums, and meetings to stay current on web communications trends and best practices.
  • Leverage working knowledge of graphic design, HTML, CSS, WordPress, and Cascade.
  • Create curated reports for leadership detailing the overall state of web functionality, accessibility, and policy compliance for all college websites.
  • Work occasional after-hours and weekend schedules.

Desired Qualifications

  • More than five years of experience in web content administration, maintenance, and support.
  • Customer service and support experience.
  • Understanding of best practices in website design, information architecture, and user experience.
  • Demonstrated experience working with web content management systems such as WordPress, Cascade, and SharePoint.
  • Experience applying search engine optimization best practices.
  • Experience using image-editing tools such as Adobe Photoshop, plus digital accessibility and quality-assurance tools such as SiteImprove.
  • Project management or coordination experience.
  • Knowledge of graphic design software such as Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, or an equivalent design environment.
  • Knowledge of, or willingness to learn, digital asset management system theory, administration, and maintenance.
  • Familiarity with, and willingness to learn, web services and applications such as EventBrite, Cascade CMS, and Emma.
  • Demonstrated knowledge and ability in several of the following core web skills: developing and maintaining web content; web content management using content management systems such as WordPress or Cascade; web accessibility; HTML; search engine optimization; writing for the web; image editing; usability; user experience; information architecture; project management; technical documentation; customer service; or user support.
  • Ability to multi-task and work cooperatively with others.
  • Excellent organizational skills.

About the Company

Texas A&M University - College Station

Public university in College Station, TX

Texas A&M University - College Station is the main campus of Texas A&M University in College Station, Texas. It provides undergraduate and graduate education and conducts research across a broad range of academic and professional fields.

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