Full Funnel Marketing Manager - TikTok

Full Funnel Marketing Manager (Tiktok)

Intrepid Asia · Jakarta, Indonesia · Full-time · Posted 2026-10-08

Workplace: on_site

Department: Digital Marketing

Description

Who we are

Intrepid Asia is a leading Ecommerce and Digital Solutions Provider in South East Asia. We offer end-to-end omni-channel ecommerce management, Livestreaming, Video production & Affiliate Management for Social Commerce plus full funnel Digital Marketing Services and advanced Market Intelligence, all powered by state of the art inhouse Technology to our client base of leading international brands across all key marketplaces and social platforms in all 6 SEA countries. Brands love our regional presence, our excellent data-driven and growth-focused services which are enabled by the strongest team in the industry, and our advanced marketing and tech capabilities. 

We are growing rapidly and as the exclusive partner of Flywheel in SEA,  we offer many exciting opportunities to work with leading brands across multiple categories and key industry players. By joining us, you will work on the cutting edge of digital and social commerce in SEA, and experience what it takes to drive a successful ecommerce business end-to-end.

The team you will be part of

The Digital Marketing Team is the engine behind data-driven growth for our brand partners across Southeast Asia’s eCommerce landscape. Specializing in performance marketing across marketplaces like Shopee, Lazada & TikTok, we focus on the entire 360-degree customer journey and build better digital experiences at each stage of the funnel. From media planning to real-time optimization and analytics on Meta, Google & Programmatic, the team partners closely with clients to unlock the full potential of eCommerce marketing—turning insights into action, and clicks into conversions.

The part you will play

We are looking for a strategic and commercially minded Full-Funnel Marketing Manager with strong TikTok-native expertise who can connect business objectives, consumer insights, creative, media, and commerce into integrated marketing strategies that drive measurable growth.

This is not purely a media planning or campaign execution role. We need someone who understands the TikTok ecosystem deeply, thinks strategically, connects the dots, and translates business challenges into actionable full-funnel marketing solutions.

Key Responsibilities

• Full-Funnel Marketing Strategy: Develop integrated marketing strategies across Awareness, Consideration, Conversion, and Retention, connecting brand building with business performance and commercial growth.
• Consumer & Audience Strategy: Translate business objectives, consumer behaviour, category trends, competitive insights, and platform data into clear audience strategies, consumer journeys, and growth opportunities.
• Media Strategy & Planning: Lead full-funnel media strategy with TikTok as the primary focus, alongside Meta, Google, and other digital platforms. Define channel roles, audience targeting, budget allocation, KPIs, measurement frameworks, and optimization approaches.
• Creative & Commerce Integration: Connect paid media with organic content, creative strategy, KOLs, creators, affiliates, short video, livestream, and TikTok Shop to deliver an integrated content-to-commerce strategy.
• Performance & Business Insights: Analyze campaign and business performance, identify growth opportunities, and translate data into actionable recommendations that improve audience growth, customer acquisition, GMV, revenue, and ROAS.
• Strategic Leadership & Collaboration: Lead strategic planning, client presentations, and pitches while developing team capabilities and collaborating closely with Creative, Commercial, Social Commerce, Account Management, and Regional teams.

Requirements

Requirements

• Minimum 8 years of experience in integrated marketing, digital media strategy, or performance marketing, preferably within an agency or digital commerce environment.
• Strong TikTok-native expertise is essential, including deep understanding of TikTok Ads, TikTok Shop, GMV Max, audience behaviour, content, creators, affiliates, and livestream ecosystems.
• Strong understanding of both brand marketing and performance marketing, with proven experience developing end-to-end full-funnel strategies.
• Strong knowledge of Meta, Google, and other digital media platforms, including their roles across the consumer journey.
• Proven ability to connect consumer insights, creative, media, and commerce into actionable marketing and business growth strategies.
• Strong analytical capabilities, including audience analysis, media investment planning, performance measurement, and translating data into business recommendations.
• Excellent strategic storytelling, presentation, and stakeholder management skills, with the ability to confidently lead client discussions.
• Proven leadership experience, with strong ownership, independent problem-solving, team development, and cross-functional collaboration.
• Commercially minded, proactive, adaptable, and solution-oriented, with the ability to work independently and manage multiple priorities.

What We're Looking For

A TikTok-native strategic thinker, not just a media planner.

Someone who understands the bigger business picture and can independently connect consumer insights, brand strategy, creative execution, media planning, social commerce, and ultimate business growth.

The ideal candidate combines strategic thinking with strong execution knowledge, understands how TikTok drives both brand building and commerce, and can confidently lead integrated marketing strategies that deliver measurable business results.

Benefits

In return, you will be getting

• We are consistently ranked as a top-3 retail media expert across South East Asia, managing ads across all ecommerce channels for many of the leading international brands
• Our state-of-the-art in-house MarTech automates a lot of manual work and allows you to run and optimize campaigns in more sophisticated ways, delivering superior results, with amazing reporting capabilities to easily oversee all campaigns across all channels
• You will join an ambitious, entrepreneurial and rapidly growing (and fun!) Marketing team, where everyone is keen to hone their skills and capabilities and expand our business across verticals.
• We rapidly expand our full funnel services offerings to our clients, both TikTok-centered and in general, providing an integrated and impactful solution

We also offer

Best of Both Worlds

We are a scale up: the sophistication of a small multinational, with the agility of a start-up. This means you get to work on cutting-edge projects, and besides your 'standard' job description, we love to see you show entrepreneurial initiative and want to see your take on how you can take your role and our company to the next level. Good ideas get implemented. You are the master of your own destiny.

Culture that Brings Out the Best

At Intrepid, culture is not just a buzzword, it is what we practice at work every day. We believe in collaboration over competition, transparency over politics, and willingness to learn over ego. You will be part of a team where people genuinely support one another, celebrate wins together, and face challenges head-on as one. We put our all into the work but we balance it with fun, whether that is through team lunches, after-work hangouts, events or shared laughter in the office. This is a place where you can thrive professionally while having a great time.

Grow Without Limits

Learning at Intrepid is constant and dynamic. You will have access to formal training through face-to-face sessions, coaching and our very own Intrepid Academy. On top of that, real-world experience such as leading clients, working with advanced tech, and mastering best-in-class processes will accelerate your growth every step of the way. Surrounded by a talented team that raises the bar daily, in a rapidly growing and ever-expanding business, the opportunities for your development are endless.

Rewarding You Right

We believe great work deserves great rewards at Intrepid. That’s why we offer competitive compensation and generous benefits, including comprehensive insurance and ample leave, to support you both in and out of the workplace. We want you to feel valued, cared for, and empowered to bring your best self to work every day.

Note: We will not be accepting any unsolicited resumes or CVs from headhunting or recruitment agencies at this point. Any CVs or profiles shared with us will not be entertained, and in the event of dispute, Intrepid will not be liable for any material compensation to third parties. #LI-HG1

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