Full-Time

Social Media Specialist

Pet

Posted on 9/5/2024

Golden Hippo

Golden Hippo

51-200 employees

Direct-to-consumer health and wellness products

Healthcare
Consumer Goods

Compensation Overview

$55.2k - $73.7kAnnually

+ Annual Bonus + Monthly KPI Bonus

Junior, Mid

Canoga Park, Los Angeles, CA, USA

Hybrid position in Woodland Hills, CA.

Category
Social Media Management
Social Media Marketing
Social Media
Required Skills
Communications
Social Media
Marketing
Requirements
  • 2-3 years of experience managing social media in the Pet, Beauty and/or Wellness industry
  • 3+ years Experience managing multiple Direct Response brands in the health, beauty, or pet industries
  • Direct to Consumer (D2C) preferred
  • Bachelor’s Degree (preferred)
  • Experience driving organic follower growth and revenue on social media platforms.
  • Social media management: Proficiency in managing social media platforms and using social media management tools to schedule posts, monitor engagement, and analyze metrics.
  • Content creation: Ability to create engaging content for social media platforms that resonate with the target audience and aligns with the brand's tone and messaging.
  • Creativity: Ability to think outside the box and come up with creative ideas for social media campaigns and content
  • Communication skills: Excellent written and verbal communication skills to effectively communicate with the audience and respond to comments, messages, and inquiries.
  • Strategic Development: Ability to execute social media strategies that align with overall marketing objectives and drive engagement, traffic, and leads.
  • Attention to detail: Strong attention to detail to ensure social media content is error-free and consistent with the brand's style and guidelines.
  • Adaptability: Ability to adapt to changes in social media algorithms and trends and adjust social media strategies accordingly.
Responsibilities
  • Create and publish engaging monthly content on various social media platforms, including but not limited to Facebook, Instagram, TikTok, Twitter, and Pinterest.
  • Develop and execute social media strategies that align with overall marketing objectives and drive engagement and conversion
  • Analyze social media metrics and provide regular reports on the effectiveness of social media activities.
  • Stay up-to-date on social media trends and best practices and incorporate them into social media strategies.
  • Collaborate with marketing and communication teams to develop social media campaigns and promotions.
  • Support other marketing and company initiatives as needed.

Golden Hippo creates and markets popular health, wellness, beauty, and pet care brands, selling directly to consumers through online platforms. This direct-to-consumer model allows the company to build strong relationships with customers and quickly adapt to their needs. Golden Hippo focuses on high-quality products that enhance the health and happiness of people and their pets, serving a diverse clientele. The company emphasizes innovation and continuous improvement, regularly testing new ideas and technologies to stay competitive. With over 1,400 employees, Golden Hippo fosters a supportive work environment that encourages personal and professional growth. As an employee-owned business, it aligns the interests of its workforce with its success, generating over $1 billion in annual revenue.

Company Stage

Debt Financing

Total Funding

$354M

Headquarters

Salt Lake City, Utah

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Subscription models enhance customer loyalty and provide steady revenue streams.
  • Personalized beauty and wellness products meet growing consumer demand for tailored solutions.
  • Pet care spending is increasing, boosting demand for premium health-focused products.

What critics are saying

  • Emerging direct-to-consumer brands increase competition in health and wellness.
  • Rising raw material costs may impact profit margins for beauty and pet care.
  • Changes in digital marketing algorithms could affect online sales strategies.

What makes Golden Hippo unique

  • Golden Hippo is employee-owned, aligning employee and company interests.
  • The company excels in direct-to-consumer sales, bypassing traditional retail channels.
  • Golden Hippo's culture of innovation supports continuous product and process improvement.

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Benefits

Flexible work arrangements

Employee stock ownership plan

Global charity impact

Generous matching 401k plan

Room for growth & results-based pay increases

Recognition programs

Company events

Free on-site gym & fully-stocked kitchen

INACTIVE