Full-Time
Online marketplace for authenticated collectibles.
$180k - $260k/yr
Seattle, WA, USA + 3 more
More locations: San Francisco, CA, USA | Los Angeles, CA, USA | New York, NY, USA
Hybrid
Must live within commuting distance of a listed hub; the role combines remote work with in-person time.
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WhatNot operates an online marketplace for collectibles, focusing on items like Funkos and FiGPiNs. It connects buyers and sellers and ensures every item listed is 100% authentic through a hand-authentication process, providing a trusted environment for collectors. The platform handles listings, payments, and secure shipping, while offering seller protection and low fees to attract both buyers and sellers. Compared to competitors, WhatNot differentiates itself by prioritizing verified authenticity and security within a specialized niche and maintaining lower fees. The companyâs goal is to be a trusted, easy-to-use marketplace for rare and valuable collectibles where collectors can buy and sell with confidence.
Company Size
1,001-5,000
Company Stage
Series G
Total Funding
$1.5B
Headquarters
Marina del Rey, California
Founded
2019
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Competitive base salary and stock options
Unlimited Vacation Policy and No Meeting Holidays
Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability
Work From Home Support
Up to $500 monthly to spend within Whatnot App
Care benefits
Robinhood commits $30M to Whatnot Series G funding round. Robinhood backs Whatnot's $20 billion valuation with a $30 million investment through its publicly traded venture capital fund. Published 2 hours ago · Updated 2 hours ago Key Highlights * Robinhood Ventures Fund I invested approximately $30 million in preferred stock of Whatnot as part of its $545 million Series G funding round. * The financing values Whatnot at $20 billion, with the transaction closing on August 5, 2026. * Robinhood said the investment gives RVI shareholders exposure to a leading private company while highlighting Whatnot's growing live-commerce ecosystem. Robinhood Ventures Fund I, a publicly traded venture capital vehicle by Robinhood, announced on Friday that it has purchased approximately $30 million of preferred stock in Whatnot. The investment forms part of Whatnot's $545 million Series G financing round, which values the company at $20 billion with the transaction closing on August 5, 2026. According to the official announcement, the venture capital made the purchase as part of the larger Series G round. In a statement accompanying the announcement, Sarah Pinto, president of Robinhood Ventures Fund I, said Whatnot is reimagining the live shopping experience for consumers and changing the way people buy and sell online. She added that the firm views Whatnot as a frontier private company to which retail investors should have exposure and that the investment provides that access to RVI shareholders. The announcement also gives details on both the platforms, as Whatnot describes itself as the largest live shopping platform in its operating regions, covering categories such as trading cards, comic books, fashion, beauty, and electronics. Robinhood Ventures Fund I represents the first fund from Robinhood Ventures and is structured to provide shareholders with exposure to private-market investments. Context from recent financial results. The investment follows Robinhood Markets' second-quarter 2026 earnings results, released on July 29. Robinhood reported total net revenues of $1.31 billion for the quarter ended June 30, an increase of 32 percent from the same period a year earlier. Net income reached $573 million, up 48 percent year-over-year, and diluted earnings per share stood at $0.62, also up 48 percent. The earnings release noted that the EPS figure included $0.14, or roughly $129 million, of gains primarily tied to the deconsolidation of Robinhood Ventures Fund I after the sale of part of Robinhood's stake in the fund. Excluding that item, underlying EPS was near $0.48. Adjusted EBITDA rose 35 percent year-over-year to $741 million. Transaction-based revenues increased 44 percent to $776 million. Crypto transaction revenue, however, declined 38 percent year-over-year to $100 million, making it the weakest segment in the results. Total operating expenses rose 33 percent to $734 million. The company attributed part of the increase to marketing, one-time restructuring charges linked to a reduction in force announced in June, and costs associated with new businesses. Closing summary of the deal and financial background. Robinhood Ventures Fund I's $30 million investment in Whatnot forms part of a larger $545 million financing round completed in early August. The announcement provides further detail on the fund's deployment of capital into private companies following its public listing earlier in the year and the deconsolidation gains recorded in Robinhood Markets' second-quarter results. Whatnot continues operations as a live shopping platform, while Robinhood Markets reported mixed segment performance in its most recent quarterly figures, with overall revenue growth offset by a decline in crypto transaction revenue. Disclaimer: The information researched and reported by The Crypto Times is for informational purposes only and is not a substitute for professional financial advice. Investing in crypto assets involves significant risk due to market volatility. Always Do Your Own Research (DYOR) and consult with a qualified Financial Advisor before making any investment decisions. Discover more Merchant Services & Payment Systems Financial Markets News
Whatnot valued at $20 billion in Series G funding round. 2026-08-07 08:14:59 Key takeaways. * Whatnot closed its Series G funding round Friday at $20 billion valuation, nearly doubling from less than a year ago. * Whatnot raised $545 million Series G funding led by Iconiq, Lightspeed and Avra, commanding roughly 60% of live commerce market. * CEO LaFontaine stated Whatnot plans to invest funding in AI tools, seller growth, market expansion and marketplace development. Livestreamed shopping startup Whatnot closed its latest funding round on Friday at a $20 billion valuation, nearly doubling its valuation from less than a year ago. The $545 million Series G round was led by Iconiq, Lightspeed and Avra. The rapid valuation growth reflects the expanding live commerce market, valued at upwards of $22 billion, of which Whatnot says it commands roughly 60%. Whatnot secures $545 million Series G funding. Whatnot announced in a release that the $545 million Series G round was led by Iconiq, Lightspeed and Avra. The company has raised approximately $1.5 billion since its founding in 2019. In October 2025, Whatnot raised a $225 million Series F round led by DST Global and CapitalG, valuing it at $11.5 billion. In January 2025, the company raised $265 million in a Series E round, valuing it at nearly $5 billion. According to Grant LaFontaine, co-founder and CEO of Whatnot, the company plans to invest the funding in ways for sellers to grow on the platform. "This investment allows us to build better tools, bring AI to more parts of the selling experience, help sellers reach more buyers, expand into new markets, and continue building the world's biggest and most trusted marketplace," LaFontaine said in the statement. Platform reports doubled user base and $8 billion GMV. Whatnot said that it has more than 650,000 new people joining its platform each week. The company said in a release that it had already passed the $8 billion in gross merchandise volume it saw last year. Buyers have also more than doubled over the past year. Whatnot ranked No. 8 on this year's CNBC Disruptor 50 list. eBay and TikTok Shop Live compete in live commerce space. Competition in the live commerce space is continuing to grow from e-commerce giants like eBay and Fanatics, as well as TikTok's Shop Live. Faq. What valuation did Whatnot achieve in its latest funding round? Whatnot closed its Series G funding round at a $20 billion valuation, nearly doubling its valuation from less than a year ago. How much funding did Whatnot raise in its Series G round? Whatnot raised $545 million in its Series G round, which was led by Iconiq, Lightspeed and Avra. The company has raised approximately $1.5 billion since its founding in 2019. What market share does Whatnot claim in live commerce? Whatnot says it commands roughly 60% of the live commerce market, which is valued at upwards of $22 billion. Disclaimer: The information on this page may come from third-party sources and is for reference only. It does not represent the views or opinions of Gate and does not constitute any financial, investment, or legal advice. Virtual asset trading involves high risk. Please do not rely solely on the information on this page when making decisions. For details, see the Disclaimer.
The $545 million Series G nearly doubles Whatnot's valuationâa rare consumer-marketplace breakout at a moment when nearly every venture dollar is flowing to AI.
Oh YAAS, Bare Knuckle Fighting Championship (BKFC), and Whatnot will host the first-ever live fighter weigh-in and face-off at The National Sports Collectors Convention on 31 July 2026 in Rosemont, Illinois. The event marks the debut of BKFC's inaugural trading card release, featuring Experiential Collectible technology. Attendees will witness a professional fighter weigh-in, face-off, and interactive Q&A with BKFC champions including Kai Stewart and Britain Hart. BKFC Founder David Feldman will also attend. Free limited-edition sample packs from the upcoming Root collection will be distributed. When activated through the Oh YAAS app, cards unlock exclusive experiences including free tickets to BKFC events and digital rewards. The event will stream live on Whatnot. The Root collection, combining physical cards with digital experiences and augmented reality, launches in September 2026.
Live-shopping app Whatnot is in talks to nearly double its valuation to $20bn. July 30, 2026 - 8:00 am The startup, which sells everything from sneakers to sports cards over livestream, is raising again barely a year after an $11.5bn round, as live commerce catches on in the West. Whatnot, the livestream-shopping platform where hosts sell sneakers, trading cards, and vinyl to a live audience, is in talks to raise money at a valuation of about $20 billion. The figure would nearly double the $11.5 billion the company was worth as recently as late 2024. The pace of the markup is the story. A near-doubling in under a year puts Whatnot among the fastest-appreciating consumer startups around, at a time when venture money has flowed overwhelmingly toward artificial intelligence rather than shopping apps. Whatnot runs live video auctions and sales across categories from fashion to collectables, taking a commission on each transaction, a model that turns online shopping into something closer to entertainment. The mechanics are half the appeal. A host holds up an item, buyers bid or tap to purchase in real time, and the urgency of a live sale, the countdown, the banter, the scarcity, does work that a static product page never could. The numbers behind it are real. The company says it handled about $8 billion in livestream sales over the past year across North America and Europe, the kind of volume that justifies, at least to its backers, a valuation usually reserved for software firms. The investor roster reads like a who's who. Andreessen Horowitz, Sequoia, Lightspeed, and Google's CapitalG have all backed Whatnot, the same names that chase the biggest rounds in technology, now betting that live commerce is more than a novelty. The idea is not new, just newly working in the West. Livestream shopping has been enormous in China for years, where platforms like Taobao turned hosts into salespeople for millions of viewers, and Western investors have long waited for the format to cross over. Whatnot's bet is that it finally has. The company has grown by leaning into niche communities, the collectors and resellers for whom a live auction is both a marketplace and a hangout, rather than trying to be a general store. It has also started buying capability. This month Whatnot acquired Shaped, a startup that builds real-time recommendation systems, a purchase aimed at pointing viewers toward the streams and items most likely to make them spend. That acquisition hints at where the money would go. A larger raise would fund the recommendation engine, expansion in Europe, and the fight for hosts and buyers against social platforms circling the same behaviour. Because the competition is coming. TikTok, Instagram, and Amazon have all pushed into live and social shopping, and Whatnot's independence is both its advantage, a platform built for this alone, and its vulnerability against far larger rivals. The valuation, for now, is a talk rather than a term sheet. Business Insider frames it as a round under discussion, and startup valuations at this stage can move before they are signed, especially in a market as selective as this one. Still, the direction is telling. That investors would price a shopping app at $20 billion, in a year when nearly every large cheque has gone to AI, suggests live commerce has graduated from experiment to category. It also stands out for what it is not. In a funding market fixated on AI models and infrastructure, Whatnot is a reminder that a consumer business with real transactions can still command a software-sized valuation, provided the growth is there. The risk is the one every marketplace faces. Whatnot's value rests on keeping hosts and buyers on the same platform, and that loyalty can erode quickly if a bigger rival offers better terms or a larger audience. For now, the momentum is with the company. A near-$20 billion valuation would confirm that livestream shopping has arrived in the West, and that Whatnot, for the moment, is the name investors are willing to pay up for.