Senior App Store Optimization Manager

Remote Considered

Posted on 6/3/2024



201-500 employees

GPS map apps for outdoor activities

Consumer Software


Missoula, MT, USA

Required Skills
Android Development
  • Bachelor's degree in Marketing, Business, or related field; Master's degree preferred.
  • 5+ years of experience in App Store Optimization (ASO), preferably in B2C Consumer Subscription App.
  • Proven track record of driving organic app installs and improving app store rankings.
  • Strong analytical skills
  • Proficiency in keyword research and optimization techniques.
  • Excellent written and verbal communication skills.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Creative thinker with a passion for innovation and continuous improvement.
  • Strong project management skills and attention to detail.
  • Permanent US work authorization is a condition of employment with onX.
  • Must be available for travel to a corporate office in Montana periodically.
  • Be a key stakeholder in the organic growth of onX’s mobile products.
  • Develop and implement comprehensive ASO strategies to improve app store rankings and visibility on the App Store (iOS) and Google Play Store (Android).
  • Conduct keyword research and analysis to identify relevant keywords and phrases for app store optimization.
  • Optimize app metadata, including app titles, descriptions, keywords, and screen galleries, to improve search rankings and conversion rates.
  • Build relationships with Apple and Google, and maximize featuring opportunities.
  • Collaborate with cross-functional teams to ensure alignment with app store optimization goals and objectives.
  • Monitor and analyze app store performance metrics to identify areas for improvement.
  • Stay up-to-date with industry trends, best practices, and algorithm changes to ensure optimal app store performance.
  • Conduct A/B testing and experiments to optimize app store assets and conversion funnels.
  • Understand all App Store and Google Play products, such as CPP, PPO, and Top Features.
  • Have product marketing acumen on how to merchandise and market onX apps on App Store and Google Play.
  • Work in conjunction with User Acquisition (UA) team to unlock the maximum effectiveness of ASA and ASO.

onX develops GPS map apps for hunting, hiking, and off-roading, offering extensive trail and campground data for outdoor enthusiasts. The suite of apps utilizes digital outdoor navigation technologies to provide comprehensive navigation and information for adventurers.

Company Stage

Series B

Total Funding



Bozeman, Montana



Growth & Insights

6 month growth


1 year growth


2 year growth