Marketing Specialist - Consumer Products, Korea

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. The Role We are looking to grow our Consumer Products team to help amplify member joy and strengthen brand affinity around the Netflix brand and our beloved titles. We do this by developing creative and relevant ways for our members and fans to interact with Netflix off-screen. Consumer products drive meaningful show awareness and buzz with product stories that allow fans to express their love for our brand and titles, while also generating meaningful revenue. Ideally, our products connect members to our content, and to each other, by bringing their favorite stories to life. This role will support the development and execution of Netflix’s Consumer Products marketing for Korea. The Marketing Specialist will shape integrated campaigns and go-to-market plans across multiple categories, working closely with licensees, retailers, agencies, and cross-functional Netflix teams to bring compelling product stories and fan experiences to life. The ideal candidate combines strategic thinking with hands-on execution, has a strong understanding of Korean consumers and culture, and knows how to turn local insights into creative marketing opportunities. They will stay closely aligned with regional and global Consumer Products teams while ensuring that our local marketing initiatives feel relevant and impactful in Korea. This role will report to the Senior Manager of Consumer Products, Korea and will be based in Seoul. This is a 12 month Fixed Term Contract Responsibilities * Marketing Planning: Support the development and execution of Consumer Products marketing plans in Korea across priority titles, product categories, and partnerships. * Campaign Development: Create culturally relevant campaign ideas and product stories that bring Netflix titles to life and deepen fan engagement. * Integrated Go-to-Market: Coordinate campaigns across digital, social, influencer, e-commerce, retail, PR, and experiential channels. * Partner Collaboration: Work closely with licensees, retailers, agencies, and other partners to develop and execute impactful marketing programs. * Cross-Functional Collaboration: Partner with internal teams, including Marketing, Social, PR, Creative, Licensing, Product Development, and regional and global Consumer Products teams. * Campaign Operations: Manage campaign timelines, creative assets, approvals, and deliverables to ensure smooth and timely execution. * Content & Influencer Marketing: Identify relevant platforms, creators, influencers, and media opportunities that can extend campaign reach and drive product awareness and engagement. * Marketing Materials: Develop campaign briefs, partner toolkits, presentations, and other materials needed to support product launches and activations. * Brand Stewardship: Ensure that partner marketing materials and activations align with Netflix’s brand and creative guidelines. * Consumer & Cultural Insights: Monitor Korean consumer behavior, fandom, cultural trends, and emerging marketing practices, translating relevant insights into actionable ideas. * Performance Measurement: Track campaign results against agreed objectives and support reporting, post-campaign analysis, and recommendations for future programs. * Agency & Budget Management: Coordinate with agencies and external vendors while managing project scopes, production timelines, and budget tracking. * Project Management: Manage multiple projects and shifting priorities effectively in a fast-moving, highly collaborative environment. * Strategic Partner Leadership: Lead partners on their marketing strategy and creative development, guiding them to execute high-impact campaigns that elevate both the brand and Netflix titles. * Retail Strategy & Planning: Work closely with the Retail Manager to build comprehensive strategies and promotional plans that maximize brand visibility and commercial impact in the retail space. * Agile Creative Production: Resourcefully source and manage external creative talent, freelancers, and agencies to quickly address dynamic production needs, such as video editing and campaign asset development. What we are looking for * 7+ years of experience in consumer marketing, consumer products, entertainment, licensing, brand partnerships, or an agency environment, with a track record of executing impactful marketing campaigns. * Experience developing and executing integrated campaigns across digital, social, influencer, e-commerce, retail, PR, and experiential channels. * A strong understanding of digital platforms, social media, creators, and emerging content formats, with the ability to identify effective ways to engage fans and drive product awareness. * A strong understanding of Korean consumers, fandom, and cultural trends, with the ability to translate insights into locally relevant marketing ideas. * The ability to turn entertainment IP and products into clear, compelling stories that create conversation and strengthen fan connection. * Experience working with licensees, retailers, agencies, creators, or other external partners to deliver marketing programs from concept through execution. * Strong attention to detail and the ability to manage timelines, creative assets, approvals, budgets, and campaign deliverables. * The ability to define campaign objectives, evaluate performance, and translate results and learnings into actionable recommendations. * The ability to build strong working relationships and navigate local, regional, and global teams in a highly collaborative, matrixed organization. * Proven ability to manage multiple campaigns, launches, and priorities simultaneously in a fast-moving environment. * A proactive, curious, and adaptable approach, with the confidence to take ownership, solve problems, and respond quickly to change. * A genuine passion for entertainment, storytelling, products, and fan culture, with an instinct for creating experiences that amplify fan joy. * Fluency in Korean and strong business proficiency in English, with the ability to communicate ideas clearly to both local partners and global stakeholders. * A bachelor’s degree or equivalent practical experience is preferred. * Experience working with globally recognized brands, major entertainment IP, consumer products, or culturally relevant brand collaborations is a plus. Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner. We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service. 포용성은 넷플릭스의 핵심 가치 중 하나이며, 저희는 모든 지원자에게 의미 있는 면접 경험을 제공하기 위해 노력하고 있습니다. 채용 절차 중 장애나 기타 사유로 지원이나 조정이 필요하신 경우, 귀하의 채용 담당자에게 요청해 주시기 바랍니다. 저희는 고용주로서 균등한 기회를 제공하고 다양성을 존중하며. 저희는 다양성과 포용성에 대해 진지하고 신중하게 받아들이며, 인종, 민족, 종교, 피부색, 출생지, 생물학적 성별, 성별 정체성 및 표현, 성적 지향, 나이, 결혼 여부, 군 복무 또는 장애 여부 등을 이유로 차별하지 않습니다