Full-Time
Dealer Marketing Consultant
Colorado
Updated on 9/3/2026
Shift Digital
501-1,000 employees
Technology-enabled marketing and sales management
Compensation Overview
$95k - $105k/yr
Aurora, CO, USA + 1 more
More locations: Denver, CO, USA
In Person
Extensive travel is required in Northern California, Colorado, and adjacent states.
 Growth & Marketing (1) |
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- Previous automotive experience in a Marketing Manager, eCommerce Director, Internet Manager, or Automotive Digital Resource role is ideal.
- In-depth knowledge of dealership sales strategy, marketing, and operations is required.
- Expert proficiency with dealership websites, search engine optimization, search engine marketing, social media and reputation management, customer relationship management and dealer management systems, Google AdWords, and Google Analytics is required.
- Automotive experience is required.
- The ability to travel extensively is required.
- Work directly with the client and its dealers to implement digital best practices through in-person consultations, training, data analysis, videos, and webinars.
- Optimize dealer digital performance.
- Deliver strategic digital consulting and analytics reporting.
- Establish a premium online customer experience for vehicle shoppers.
- Coordinate digital strategy elements into dealership business plans.
- Build relationships with key stakeholders inside and outside the brand.
Shift Digital helps national brands and their local retailers maximize digital marketing and sales results by providing technology, program management, and support services. Its technology, originally built to handle the automotive industry’s complex needs, now powers campaigns across industries like powersports, home building, healthcare, and more. The platform integrates across multiple marketing and sales programs to measure performance, manage initiatives, and drive improvements, with a team that combines deep industry experience and nationwide support. Compared with competitors, Shift Digital emphasizes end-to-end program coordination and measurable outcomes through an established, cross-industry technology foundation and a focus on helping both brands and retailers achieve business-critical results. The goal is to help customers and their retailers grow revenue and optimize digital marketing and sales efforts, delivering observable improvements and scalable programs.
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Birmingham, Michigan
Founded
2000
Get referred to Shift Digital
See people who can refer or advise you
Simplify's Take
What believers are saying
- Shift Digital said 2025 dealer websites beat third parties on lead quality.
- Its 2026 report highlighted 2.7 calls or chats per website lead, up from 2.0.
- Leadership and hiring in Birmingham signal continued expansion across analytics and program management.
What critics are saying
- Volkswagen and Audi settled a 2021 data breach class action involving Shift Digital.
- Dealer websites still face pressure from third-party marketplaces and AI-driven shopping shifts.
- Shift Digital's automotive concentration ties hiring and revenue to cyclical OEM programs.
What makes Shift Digital unique
- Shift Digital's 2025 report analyzed 80 million leads across 16,000 dealerships.
- The company spans automotive, powersports, home building, and healthcare beyond Detroit auto roots.
- Matt VanDyke joined as president after FordDirect, strengthening OEM-dealer relationships.
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Benefits
Health Insurance
Paid Holidays
Paid Vacation
Gym Membership
Company News
Auto Dealer Websites Need to Check the "Vitals" To Close the Deal FAST. BIRMINGHAM, Mich., Dec. 12, 2024 /PRNewswire/ -- Auto dealer websites are desperately engaged in battle to transition site visitors to customers. However, according to Shift Digital, a Birmingham, Mich.-based company providing technology solutions, advanced analytics, and support services in the automotive, powersports, heavy equipment, marine, hospitality and manufacturer sectors, those dealers may be getting stuck in a different sort of web. Shift Digital's latest Shopper Survey found that the continued adoption of more digital retail tools and plug-ins, such as trade-in calculators, service schedules and chat tools have made dealer websites more complicated and slower
Shift Digital's New Report Highlights "Winning Strategies for Converting Shoppers to Buyers"BIRMINGHAM, Mich., June 7, 2023 /PRNewswire/ -- Car buying has become a version of online dating as customers are swiping through a series of prospective dealers. The goal is a long-term relationship between dealer and shopper, ultimately getting past the hyperbole to get to reality and on the road.Shift Digital, a Birmingham, Mich.-based company providing technology assistance, program management and support services in the automotive retail and manufacturer sectors, has released "Winning Strategies for Converting Shoppers to Buyers," showcasing what dealers are doing right and wrong in developing leads to secure a happily-ever-after feeling for shoppers."The automotive retail sector is facing two gale force fronts," said Phil Oriani, CEO of Shift Digital. "The Shift Digital 2023 Shopper Study indicates even when shoppers are interested, there are certain words and practices on dealer websites that are counterproductive and make the buying experience frustrating to a potential customer."Oriani indicated the second potential roadblock to a dealer's lead success rate is overwhelming an existing system, generating more opportunity but hindering efficiency and response time. This tends to frustrate customers as they wait for a response, sending them to another provider.That frustration falls right in the middle of current conditions to impact leads already in a challenged condition. Stabilizing but still unpredictable inventories, inflation, and interest rates, all out of the customers' control, continue to impact why more "clicks" don't necessarily convert to more "sales."Other highlights of Shift Digital's latest report, "Winning Strategies for Converting Shoppers to Buyers," include:How Do Dealers Increase Leads? Less Is More"If you have ever heard 'less is more,' you already have the idea," said Matt VanDyke, President of Shift Digital. "Simplify the choices of action you ask your potential customer to make on the website
Lightvert Ltd., Shift Digital, and ESG Mobility are potential competitors and alternatives to Duplichecker.
Matt VanDyke, a longtime Ford Motor Co. marketing executive who last year became CEO of the company's FordDirect joint venture with dealers, is leaving the automaker to become president of Shift Digital, a digital marketing vendor.