Senior Media Planner, Brand

Position Summary
As a Senior Media Planner, Brand, you will lead the development and execution of local, national and global brand media plans, owning your plans, measurement, reports, and recommendations from start to finish, with growing autonomy in client-facing strategy and vendor negotiations.
You will plan across brand media channels including but not limited to premium video, programmatic video and display (DSP), audio, OOH, and brand partnerships, and provide dotted-line guidance to Associate Media Planners as you deepen your fluency across the mix.

What You'll Do

• Participate in the development of integrated brand media plans and strategies, contributing directly to plan direction and channel strategy rather than executing decisions made by others
• Plan and execute brand channels including premium video, programmatic video and display (DSP), audio, OOH, and brand partnerships
• Maintain working knowledge of paid social, paid search, and performance platforms to inform how brand strategy translates across the full media ecosystem, even where day-to-day execution sits with the Performance team
• Oversee end-to-end management of brand media campaigns, from planning through execution and reporting
• Prepare estimates, insertion orders, and buy specifications
• Own vendor negotiations for rates, positioning, and added-value opportunities, ensuring outcomes align with plan objectives
• Issue RFPs to print, broadcast, and digital vendors
• Implement and monitor tracking of KPIs and overall campaign performance
• Construct and deliver detailed reports on a monthly basis
• Provide review/oversight of junior team members for client-facing reports through a constructive lens 
• Manage billing alongside Media Planner/Associate Media Planner and Accounting counterparts
• Conduct industry, competitive, and audience research using media tools and agency resources
• Foster partnerships with vendors and other third parties
• Evaluate new media opportunities and develop points-of-view
• Present media plans and strategic recommendations directly to clients, with Supervisor support on complex or sensitive accounts
• Provide dotted-line guidance and day-to-day direction for Associate Media Planners, including quality review and feedback on their work, without formal performance management authority
• Maintain daily pacing and budget tracking
• Stay current on media trends and best practices

What You'll Bring

• Bachelor's degree or equivalent experience
• 4–6 years of advertising or media agency experience
• Strong math and analytical skills
• A creative and innovative thinker
• A track record of gaining trust and respect through sound judgment, including in high-pressure situations
• Exceptional written, verbal, and negotiation skills, with the ability to communicate across all levels of employees, vendors, and clients
• Exceptional initiative and attention to detail
• Ability to multitask, prioritize, and perform under tight deadlines
• Experience guiding or reviewing the work of junior planners a plus

Knowledge & Skill Requirements

• G Suite (Sheets, Docs, Slides), Microsoft Office (Word, PowerPoint, Excel)
• Proficiency with FINN's reporting and dashboard platforms, including Ninjacat and Funnel, or similar tools
• Familiarity with AI tools used across the agency, including Gemini, OpenAI, Copilot, and Claude, to support planning, research, and reporting workflows
• Familiarity with audience research and competitive intelligence platforms such as GWI and MediaRadar, or similar tools
• Google Marketing Platform (Campaign Manager, Google Analytics, Looker Studio)
• Ability to conduct critical analysis and identify key insights
• Strong written, verbal, and visual communication skills
• Proactive and self-motivated
• Excellent problem-solving skills
• Solid project management and organizational skills
• High level of accuracy and attention to detail

Where You’ll Work
Anywhere in the U.S. We're a remote-first workplace with optional in-office days in Boston, Chicago, Detroit, Los Angeles, Nashville, New York, Portland, Washington DC, and more. Eastern Time Zone working hours are preferred to best align with team and client  collaboration hours.

Anticipated Salary: $60,000 - $80,000.  Compensation is based on experience and depending upon workplace location.

Why Join FINN Partners?

• Competitive salary, health, dental, and vision insurance
• 401(k)
• Generous PTO policy, plus paid holidays
• Wellness stipend for physical and mental health programs

#LI-DS1 #LI-REMOTE
 

To Apply:

Please upload your resume and cover letter detailing your prior work experience and indicate your desired hourly salary in $US Dollars that falls within the above stated available salary range for this role. While we appreciate the interest of all candidates, we will only respond to those with whom we have a greater interest.

About FINN Partners:

Founded in 2011 on the core principles of innovation and collaborative partnership, FINN Partners has become one of the fastest-growing independent public relations agencies in the world. Recognized as one of Fast Company’s Most Innovative Companies, PRovoke Media’s 100 Best Agencies in the U.S., 60 Best Agencies in Europe, and Midsize Agency of the Year in 2022, FINN’s success is a result of organic client growth combined with integrating new companies and new people into the agency through a common philosophy. With approximately 1,300 professionals across 37 locations, FINN provides clients with global access and capabilities in the Americas, Europe and Asia. In addition, FINN provides its clients with access to top-tier agencies worldwide through its membership in the global network PROI.

Headquartered in New York, FINN operates in: Abu Dhabi, Atlanta, Bangalore, Bangkok, Beijing, Boston, Chicago, Delhi, Denver, Detroit, Dublin, Fort Lauderdale, Frankfurt, Hong Kong, Honolulu, Jerusalem, Kuala Lumpur, London, Los Angeles, Madison (Wisc.), Manila, Melbourne, Mumbai, Munich, Nashville, Orange County (Calif.), Paris, Portland (Ore.), San Diego, San Francisco, Seattle, Singapore, Sydney, Vancouver (Wash.), Washington D.C. and Yangon. For more information, visit finnpartners.com and follow us on LinkedIn (@finnpartners).