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HireHawk

Email & SMS Manager

Growth MarketingConfirmed live in the last 24 hours
Full-timeRemote in BrazilNo salary listed

About the Job

Requirements

  • At least 3 years of hands-on Email and SMS experience, ideally within direct-to-consumer or e-commerce.
  • Strong experience with Klaviyo and/or other lifecycle marketing platforms.
  • Strong copywriting and messaging instincts, even if not responsible for designing emails.
  • Comfort working in Notion and Figma to create campaign proposals, briefs, flow maps, and presentations.
  • A strong quality-assurance mindset, with the ability to identify issues before they become problems.
  • Ability to work independently.

Responsibilities

  • Own the weekly and monthly Email and SMS calendar.
  • Build and optimize key lifecycle flows, including Welcome, Abandoned Browse, Abandoned Cart, Checkout, Post-Purchase, Winback, and other retention flows.
  • Develop campaign concepts, messaging, and segmentation.
  • Translate strategy into clear briefs and proposals for the Email Designer.
  • Work with the designer to ensure campaigns are executed according to the brief.
  • Manage campaigns from concept through launch.
  • Own the full quality-assurance process before emails and SMS go live, reviewing copy, links, calls to action, segmentation, personalization, offers, mobile and desktop rendering, tracking, and overall customer experience.
  • Monitor campaigns after launch and quickly flag any issues.
  • Own weekly Email and SMS reporting.
  • Track key performance indicators and communicate performance, trends, and areas of concern.
  • Provide actionable recommendations based on reporting.
  • Maintain an organized campaign calendar with campaigns going out on time.
  • Ensure flows are mapped, quality-assured, optimized, and continuously tested.
  • Collaborate across strategy, copy, and design.
  • Provide reliable weekly reporting with clear insights and next steps.
  • Identify problems before they become larger issues.
  • Maintain a structured testing roadmap to continuously improve Email and SMS revenue and retention.

Desired Qualifications

  • Experience within direct-to-consumer or e-commerce is preferred.

About the Company

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