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Sinclair

Telecommunications broadcaster operating TV stations.

Digital Content Creator - Amazing America

Social Content CreationConfirmed live in the last 24 hours
Full-time

About the Job

Requirements

  • At least 5 years of writing and producing original content in print, video, and social media.
  • At least 3 years of hands-on experience in all aspects of video production, including shooting, lighting, sound recording, editing, and operating related equipment such as a DSLR or iPhone.
  • On-camera experience hosting, interviewing, or presenting is required.
  • Strong spelling and grammar; understanding of social media trends and platform-specific content; vertical video editing skills; and ability to shoot well-composed videos on a phone.
  • Extensive familiarity with social media platforms including YouTube, Facebook, Instagram, and TikTok, and understanding of audience analytics.
  • Understanding of layout and design and ability to follow brand guidelines to maintain a consistent aesthetic.
  • Working knowledge of Adobe Creative Suite, including Premiere and Photoshop, and other creative software.
  • Must provide a website and/or reel showcasing work for consideration.

Responsibilities

  • Pitch, shoot, and edit engaging content across digital and social platforms.
  • Attend editorial meetings and proactively develop timely, curiosity-driven story ideas aligned with the Amazing America brand.
  • Collaborate on new recurring series, franchise concepts, and platform-native formats to grow the audience and expand the brand.
  • Lead and host long-form YouTube content using engaging storytelling, strong on-camera presence, and audience-retention practices.
  • Travel regularly to communities across the country to uncover and report on uniquely American stories.
  • Capture high-quality video and audio in studio and field environments, often working independently on location.
  • Write scripts, interview questions, social copy, and promotional content optimized for platform-specific audiences.
  • Research and scout locations and interview subjects, and obtain necessary shooting permissions.
  • Work with the Publishing Operations/Community Manager to maintain and update the editorial calendar and content pipeline.
  • Monitor news, cultural trends, and stories from across the country, including Sinclair local stations, to identify material that can be adapted to the brand’s voice and visual style.
  • Coordinate collaborative publishing plans with other digital teams.
  • Review social and digital analytics and translate them into actionable steps to increase engagement and content performance.
  • Represent the Amazing America brand on camera.

About the Company

Sinclair

Telecommunications broadcaster operating TV stations.

Sinclair Broadcast Group operates television stations across the United States with major network affiliations, regional sports networks, and digital platforms. It monetizes through advertising, retransmission consent fees, and other broadcast services, supported by traditional signals and online content. The company uses NextGen Broadcast (ATSC 3.0) to deliver higher-quality video and interactive datacasting, opening new data-driven revenue opportunities. By combining local stations, sports networks, and digital media, Sinclair aims to grow audience engagement and expand monetization across its multi-channel ecosystem.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Cockeysville, MD
Founded
1986

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