Senior Conceptual Copywriter

Company description

Machine_ is a creative solutions agency represented across Cape Town, Johannesburg and Durban, and is home to over 75 adventurous minds. At Machine_ we don’t believe that intuition and gut feel are enough. That’s why everything we do starts with an insight. Our team of experts uses these insights to create impactful and accountable solutions that touch consumers at every point in their connected world. Machine_ is part of Publicis Groupe, one of the fastest-growing global networks. Machine’s mantra, Never Afraid, underpins our values of; doing the right thing, being curious, solution orientated and at its core ‘giving a s**t!’. Living this mantra daily helps grow our Clients’ businesses and these are the values we look for when recruiting new talent. The right personality is just as important as the right experience. We’re here to work hard and have fun while doing it.

Overview

As a creative you will be responsible for delivering exceptional, integrated concepts that exceed client briefs and expectations. You’ll need to understand briefs & strategy, be media agnostic, agile and a self-starter.

You need to be extremely driven, demonstrate a willingness to learn, grow yourself through your craft, be proactive and a team player.

Must be able to work on one sizable project at a time with assistance, or multiple small jobs.

Responsibilities

What you’ll do everyday

• Be part of the briefing process and interrogate the brief to get answers you need
• Manage the creative process on your projects (no need to be chased)
• Work with other disciplines (Strategists, Developers, Media, Accounts, etc.) to ensure integration and alignment with broader business objectives
• Be a champion for innovative media solutions on every brief
• Understand campaign roll out
• Participate in pitches for new business
• Define the tone of your campaigns
• Manage multiple projects simultaneously
• Generate ideas and sell them into other members of the team
• Consistently produce creative elements against a deliverables list
• Make sure to volunteer for brainstorms
• Compile presentations for clients, and learn to present
• Attend client briefings & if required, present to clients
• Attend recordings & shoots
• Stay on trend by sourcing inspirational material and references for the studio

Qualifications

 OPERATIONAL KPI’S

• Must have a minimum of 5-6 years’ experience.
• Good understanding of the latest digital platforms, use of Mobile, out-of-home, guerrilla, activations etc.
• Present at least 2 unexpected ideas to your CD monthly

BUSINESS KPI’s

• Must be able to work on one sizable and two small size project at any one time with oversight.
• Have the ability to attend every review on a project with 3 new ideas

THE PERSON

• Must demonstrate strong conceptual ability (show at least 2 projects)
• Provide proof of digital thinking (show at least 1 projects)
• Be agile
• Great time management
• Ability to work under pressure & meet tight deadlines
• Adept problem solving skills
• Strong communication skills and clear articulation of ideas

WORKING KNOWLEDGE OF THESE TOOLS

• Microsoft Word
• KeyNote/ PowerPoint

Additional information

Publics Groupe is proud to be an equal opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan. All appointments will be based on qualifications, experience and best fit but preference will be given to all affirmative action candidates or designated groups.

Only shortlisted candidates will be contacted. Should you not hear from us within 2 weeks after submitting your application, please consider your application as unsuccessful.