Director Performance

Position Summary

The role of the Director, Performance is responsible for leading the business unit and ensuring its successful development and growth, from a business perspective and revenue perspective. This role includes the development of strong teams and successful client relationships. This individual will serve as a thought leader for the execution of world-class digital programs.

Key Responsibilities

• Expert in the client’s business and builds trusted partnerships with all levels of client teams.

• Proven expert in paid digital media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy; ability to evaluate and integrate new tools independently into our product suite.

• Oversee team development and client service to ensure all needs are met.

• Lead and mentor a team of professionals. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback, support professional development goals and inspire great results.

• Serves as a high level resource for team members for advice and counsel.

• Build team structure and organize positions as necessary to meet the growing needs of the organization.

• Take part in revenue forecasting and ensure that the business expectations are met.

• Recognizes and acts on opportunities to develop business with clients.

• Proactively seek opportunities to improve processes, methods, systems and/or services to better serve the client and agency.

• Works with partners (Facebook, Instagram, Twitter, Amazon, Google, 3rd party vendors) to participate in quarterly business reviews and ensure that we are meeting/exceeding performance goals.

• Lead by example and play an active role in cultivating the culture of our organization.

• Cultivate relationships with vendors and partners to garner participation in alpha and beta opportunities to ensure our clients stay on the cutting edge of industry innovations.

• Provide strategic direction on presenting strategies/plans through to the client.

• Demonstrate thought-leadership both internally and externally.

• Proactively and independently prepare media POVs.

• Accountable for the achievement of goals and KPI’s for a portfolio of clients to ensure on-time and complete delivery of campaigns.

• Suggest innovative solutions and ad formats to test new technology and keep clients business moving forward and staying ahead of the curve

• Remain up-to-date with new developments in the digital landscape and educate teams and clients as required.

Desired Skills & Experience

• Post-Secondary education – University graduate and/or advertising/marketing college degree preferred.

• Minimum of eight (8) years’ experience paid digital media.

• Full understanding of the roles of various digital channels.

• Strong understanding of trafficking and website tagging processes.

• Proficient with media platforms (e.g. Google Ads, Bing, AMS, Facebook, Instagram, Twitter etc.).

• History of developing positive on-going business relationships, focus on client service.

• Previous experience managing a portfolio of clients or total ownership of one large complex account with multiple lines of business.

• Proven experience delivering inspiring and persuasive presentations.

• Solutions oriented and approaches obstacles with creativity and resolve.

• Ability to manage complexity across multiple groups, clients and interagency partners.

• Active involvement in developing capabilities of direct report(s) and prioritizing and delegating work accordingly.

• Ability to develop and foster strong relationships and partnerships internally and externally.

• Strong understanding of cross channel planning, able to bridge on and offline media efforts.

• Proficient in data analysis, emerging media and technology.

• Strong negotiation skills.

• Strong learning agility, with a passion for continuous development.

• Excellent communication skills (both written and verbal).

• Independent thinker with highly developed organizational skills and a strong attention to detail and accuracy

• Ability to work well under pressure and multi-task in a fast-paced environment.

• Ability to work collaboratively as well as independently.

• Ability to investigate, analyze & solve problems, and clearly communicate results.

• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).