SALT XC
Experiential marketing agency with AI tech
AI Product Development Intern
Hybrid schedule requires 2 days per week in-office.
About the job
- Recently completed a degree in Computer Science, Engineering, Product Design, or related field
- 0-2 years of relevant experience building digital products, automations, or AI-enabled workflows (internships, academic projects, or independent work welcome)
- Ability to vibe code via Cursor or similar IDE, create agentic flows via n8n and other latest development tools
- Comfortable working with engineers and cross-functional teams
- Strong understanding of digital products and workflows
- Able to support testing, feedback collection, and iteration cycles
- Basic understanding of GitHub, Google Cloud Platform, API, Single Sign-On, LLM etc.
- Comfortable using AI tools daily (Gemini, ChatGPT, Claude, etc.)
- Product Coordination: Work closely with engineering to support AI product development, user experience, and backlog management
- Product Coordination: Help define workflow UX: inputs, outputs, handoffs, edge cases, and error handling
- Product Coordination: Support feature testing and iteration cycles by collecting requirements, feedback and identifying friction points
- AI Workflow Development & Management Support: Support the development of AI workflows (n8n and others) from concept→prototype→rollout
- AI Workflow Development & Management Support: Translate team needs into structured workflow requirements, user flows, and implementation notes
- AI Workflow Development & Management Support: Coordinate testing cycles, revisions, and rollout plans
- Rapid Prototyping & Experimentation: Support lightweight prototyping using AI-assisted tools(Cursor,Vercel, Google AI studio etc) to validate ideas quickly
- Rapid Prototyping & Experimentation: Build small workflow helpers, templates, or automation experiments to test feasibility
- Rapid Prototyping & Experimentation: Collaborate with engineers to improve prototypes into stable tools when needed
- Product ops / PM / coordination experience
- Familiarity with UX flows and writing specs/SOPs
- Tools: Miro, Figma, Jira, Airtable, Looker, Google Analytics
- Exposure automation or agentic workflows
About the company
Salt XC is a North American marketing and technology agency focused on Experiential Commerce, which blends consumers’ online and offline journeys to drive measurable actions for brands. It combines strategy, creative, design, media, content, and commerce with a proprietary AI-enabled tech stack, including Media Mob (content marketplace for vetted freelancers), Podium (marketing mix modeling to predict outcomes), Frontrunner (social DSP that automates media buying), and Otto (AI media planning). The company differentiates itself by acting as a hybrid of full‑service agency and tech firm, owning an in‑house tech stack to execute faster and more data-driven campaigns, and expanding through acquisitions to integrate retail media, data analytics, and real‑world experiences. Its goal is to deliver connected, data-informed experiences that convert—scaling across North America for major brands such as Kraft Heinz, Adidas, Coca‑Cola, Visa, Microsoft Xbox, and RBC.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Canada
Founded
2019
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Simplify's Take
What believers are saying
- On March 3, 2026, Salt XC invested in William Thomas Digital's AI personalization stack.
- Craft & Commerce added New York, Chicago, and Florida reach in February 2026.
- Salt XC's careers page listed Atlanta and Austin account executive openings in August 2026.
What critics are saying
- Integrating WTD, Nectar First, and Craft & Commerce strains management and dilutes cultures.
- Salt Media now depends on keeping C&C clients like Chobani, AB InBev, and Kraft-Heinz.
- Platform-native AI from Google, Meta, and Amazon commoditizes agency media work within 24 months.
What makes SALT XC unique
- Experiential Commerce unifies brand activation, commerce, and measurement across offline and online channels.
- Salt XC owns proprietary tools—Media Mob, Podium, Frontrunner, and Otto—for faster planning.
- Its acquisitions fuse creative, CRM, and media into one North American platform.
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Benefits
Health Insurance
401(k) Retirement Plan
Remote Work Options
Paid Vacation
Paid Holidays
Flexible Work Hours
Hybrid Work Options
Wellness Program
Mental Health Support
Conference Attendance Budget
Professional Development Budget
Stock Options
Company Equity
Phone/Internet Stipend
Home Office Stipend
Family Planning Benefits
Fertility Treatment Support
Adoption Assistance
Parental Leave
Paid Sick Leave
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Employee Discounts
Meals
Gym Membership
Relocation Assistance
Commuter Benefits
Tuition Reimbursement
Professional Certification Support
Mentorship Program
Training Programs
Meal Benefits
Employee Referral Bonus
Performance Bonus
Profit Sharing
Paid Holidays
Company News
Agency Moves: Salt XC adds an ACD. 10 hours ago Former Saje and Taxi copywriter moves to Salt XC LB Cooper has joined Salt XC as associate creative director.
How agencies are reshaping junior-level roles and training in the AI era. Published 04.30.2026 * Artificial Intelligence * Culture * Future of the Agency * HR/Talent/Inclusion * Staff Development * Talent More than half of agencies pulled back on entry-level hiring as AI took over many tasks once handled by junior staff, with 57% reporting that they had slowed or paused hiring for such roles, a report last August showed. Stats like that have caused anxiety among emerging talent trying to enter the ad industry, but numbers don't paint a full picture. Experiential commerce agency Salt XC, for example, hired 100 employees within the last two months, with the majority being entry-level. Ad Age spoke with 18 agency executives, hiring managers and other industry leaders who are reworking their team structures to find new jobs and opportunities for juniors. Some of those opportunities have actually opened up as a result of AI. Other agencies are introducing apprenticeships and shadowing that offer training on higher-level skills that AI can't replace. "AI is in its infancy," said Allen & Gerritsen (A&G) CEO Andrew Graff, adding, "We're going to need a whole new set of skills." The 4As is also working on expanding The Face of Talent, its annual summer week of programming around talent initiatives, to provide more year-round training to help agencies restructure their workforces so they can continue to hire junior talent. "We're also going to be looking at things like organizational design within agencies. What does the new talent team need to look like?" said Justin Thomas-Copeland, CEO of the 4As. The guide below shows some of the ways that agencies are placing junior talent, including how they've rewired their workforces to ensure their success.
Salt XC has made a strategic investment in William Thomas Digital (WTD), a Canadian CRM and customer experience consultancy specialising in AI marketing orchestration and personalisation. WTD will continue operating independently under its existing leadership whilst expanding its innovation capabilities. WTD focuses on agentic workflows and generative creative systems, embedding intelligent agents directly into CRM environments to enable adaptive segmentation, real-time decisioning and dynamic content generation. The technology allows creative, data and automation to operate together whilst continuously learning and optimising performance. The investment will support expansion of WTD's strategic and technical teams, advancement of AI-powered personalisation capabilities, and collaboration with Salt XC on shared client initiatives. Salt XC is a North American marketing agency employing over 400 professionals across the continent.
/CNW/ - Salt XC today announced a strategic investment in William Thomas Digital (WTD), a technology-driven CRM and customer experience consultancy...
Toronto-based independent agency Salt XC has acquired Craft & Commerce, a full-service media agency with offices in New York, Chicago and Florida. This marks Salt XC's second US acquisition in a year as it expands its North American presence despite ongoing trade tensions between the US and Canada. The acquisition strengthens Salt XC's regional reach and media capabilities, combining experiential marketing with retail media expertise. Clients include Kraft-Heinz, AB InBev, Adidas and Chobani. Craft & Commerce will continue operating under its own name for now. Salt XC's previous acquisition of AI-driven agency Nectar First has enhanced its technological capabilities. Analyst Andrew Lipsman called the move a natural fit, noting both agencies' forward-thinking approach to retail media and experiential activation. Financial terms were not disclosed.