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Full-Time

Digital Account Director

Social Media and Influencer

Posted on 6/28/2024

Highwire

Highwire

51-200 employees

Strategic communications agency for disruptive industries

Consulting

Compensation Overview

$110k - $150kAnnually

+ Merit-based bonuses + Promotions

Senior, Expert

Remote in USA

Category
Social Media Management
Social Media Strategy
Social Media
Required Skills
Communications
Social Media
SEO
Smartly
Marketing
Requirements
  • 7+ years of client facing social media experience (B2B experience preferred)
  • Agency experience is a plus
  • Demonstrable success at securing new business and increasing client revenues
  • The ability to quickly and smartly adjust digital strategy, voice and tone based on client and audience
  • The ability to take initiative, keep organized and handle multiple projects at once
  • Strong strategic client consultancy skills gained in an agency environment
  • Well-versed in social media and content marketing as an important awareness and lead generating element in the PR and Marketing mix
  • Experience running both paid and organic social campaigns from a content perspective
  • Some experience with SEO/SEM strategy desired, but not essential
  • Track record of retention and the profitable growth of existing accounts
  • Demonstrate strong leadership skills and aptitude to develop and motivate a team
  • The ability to provide social input on PR campaigns as well as broader marketing strategy
Responsibilities
  • Be familiar with required deliverables, contracted service levels and client expectations on each of your accounts
  • Always anticipate client needs - ask the questions which put us one step ahead and keep teams on track to meet client goals and objectives
  • Ensure our collective work product is high quality. Serve as final or near final approver for day-to-day work
  • Keep a close eye on team hours against planned capacity, proactively communicate/work with team leads and members to anticipate account overages, take action to remedy them early, and plan ahead for underages
  • Show a comprehensive understanding of financials behind accounts, ensure billability and utilization of team members
  • Guide the development of digital workflows that ensure effective team management and delivery to expectations
  • Take the lead on client calls - placing the emphasis on ‘take’ by being proactive, making recommendations before being asked and constantly remaining a step ahead of the situation
  • Show an appreciation of client urgency and an ability to prioritize based on context
  • Serve as day-to-day contact, ensuring prompt acknowledgement of requests and questions (usually within the hour, but never longer than four)
  • Be a trusted counselor to clients, consistently anticipating client needs and acting proactively
  • Lead by example to showcase being flexible with priorities and having open and direct communication with clients
  • Drive strategic planning efforts (campaigns, QBRs, etc.) with other senior team members, acting as the key Highwire contact/owner where necessary
  • Provide proactive strategic counsel and recommendations for program optimization and growth, including creative activations, channel/content strategy adjustments, influencer partnership concepts and more
  • Ensure work is aligned with strategy and delivers outcomes that meet and exceed client expectations
  • Have deep knowledge and understanding of social platforms - primarily LinkedIn, Twitter, Instagram, TikTok, Facebook, YouTube - including both organic and paid strategies and capabilities
  • Proactively flag relevant social media and influencer trends/news to digital team, agency and clients with recommended action and impact (if applicable)
  • Share your knowledge with the team proactively, through training, show-and-tells, lunch-and-learns and other teach-in sessions
  • Support the vetting of new business opportunities within practice groups
  • Active participation in an agency cornerstone or committee
  • Participates in new business proposals and proactive outreach efforts
  • Contribute to social and influencer ABM content development
  • Proactively bring new ideas to practice meetings and encourage junior team members to participate as well
  • Be a patient coach to teammates and direct reports
  • Support teams by managing up and down
  • Help the team effectively prioritize responsibilities based on impact, timelines, workflow, and client goals
  • Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead the team by example
  • Being a diplomatic leader that is able to ease tension in a team, without playing favorites
  • Manage 1-2 direct reports [as team structure allows]

Highwire stands out as a modern communications agency that leverages its roots in journalism and Silicon Valley to deliver meaningful business results through strategic and informed communication programs. The company's commitment to inclusivity and diversity fosters a rich work environment where every employee is valued and encouraged to contribute. Highwire's expertise spans across technology, healthcare, financial services, and cybersecurity sectors, making it a versatile partner in crafting compelling brand stories.

Company Stage

N/A

Total Funding

$1.2M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

1%

2 year growth

8%
INACTIVE