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Full-Time

Digital Account Director

Social Media and Influencer

Posted on 6/28/2024

Highwire

Highwire

51-200 employees

Specialized PR agency for tech companies

Consulting

Compensation Overview

$110k - $150kAnnually

+ Merit-based bonuses + Promotions

Senior, Expert

Remote in USA

Category
Social Media Management
Social Media Strategy
Social Media
Required Skills
Communications
Social Media
SEO
Smartly
Marketing
Requirements
  • 7+ years of client facing social media experience (B2B experience preferred)
  • Agency experience is a plus
  • Demonstrable success at securing new business and increasing client revenues
  • The ability to quickly and smartly adjust digital strategy, voice and tone based on client and audience
  • The ability to take initiative, keep organized and handle multiple projects at once
  • Strong strategic client consultancy skills gained in an agency environment
  • Well-versed in social media and content marketing as an important awareness and lead generating element in the PR and Marketing mix
  • Experience running both paid and organic social campaigns from a content perspective
  • Some experience with SEO/SEM strategy desired, but not essential
  • Track record of retention and the profitable growth of existing accounts
  • Demonstrate strong leadership skills and aptitude to develop and motivate a team
  • The ability to provide social input on PR campaigns as well as broader marketing strategy
Responsibilities
  • Be familiar with required deliverables, contracted service levels and client expectations on each of your accounts
  • Always anticipate client needs - ask the questions which put us one step ahead and keep teams on track to meet client goals and objectives
  • Ensure our collective work product is high quality. Serve as final or near final approver for day-to-day work
  • Keep a close eye on team hours against planned capacity, proactively communicate/work with team leads and members to anticipate account overages, take action to remedy them early, and plan ahead for underages
  • Show a comprehensive understanding of financials behind accounts, ensure billability and utilization of team members
  • Guide the development of digital workflows that ensure effective team management and delivery to expectations
  • Take the lead on client calls - placing the emphasis on ‘take’ by being proactive, making recommendations before being asked and constantly remaining a step ahead of the situation
  • Show an appreciation of client urgency and an ability to prioritize based on context
  • Serve as day-to-day contact, ensuring prompt acknowledgement of requests and questions (usually within the hour, but never longer than four)
  • Be a trusted counselor to clients, consistently anticipating client needs and acting proactively
  • Lead by example to showcase being flexible with priorities and having open and direct communication with clients
  • Drive strategic planning efforts (campaigns, QBRs, etc.) with other senior team members, acting as the key Highwire contact/owner where necessary
  • Provide proactive strategic counsel and recommendations for program optimization and growth, including creative activations, channel/content strategy adjustments, influencer partnership concepts and more
  • Ensure work is aligned with strategy and delivers outcomes that meet and exceed client expectations
  • Have deep knowledge and understanding of social platforms - primarily LinkedIn, Twitter, Instagram, TikTok, Facebook, YouTube - including both organic and paid strategies and capabilities
  • Proactively flag relevant social media and influencer trends/news to digital team, agency and clients with recommended action and impact (if applicable)
  • Share your knowledge with the team proactively, through training, show-and-tells, lunch-and-learns and other teach-in sessions
  • Support the vetting of new business opportunities within practice groups
  • Active participation in an agency cornerstone or committee
  • Participates in new business proposals and proactive outreach efforts
  • Contribute to social and influencer ABM content development
  • Proactively bring new ideas to practice meetings and encourage junior team members to participate as well
  • Be a patient coach to teammates and direct reports
  • Support teams by managing up and down
  • Help the team effectively prioritize responsibilities based on impact, timelines, workflow, and client goals
  • Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead the team by example
  • Being a diplomatic leader that is able to ease tension in a team, without playing favorites
  • Manage 1-2 direct reports [as team structure allows]

Highwire provides specialized public relations services to disruptive companies, particularly in the technology sector. The agency uses its background in journalism and its location in Silicon Valley to help clients effectively communicate their innovative products and services. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all tailored to meet the unique needs of each client. This customization allows Highwire to adapt its strategies to the fast-paced and competitive media environment, ensuring that clients' messages reach the right audiences. Unlike many competitors, Highwire focuses specifically on companies that are introducing groundbreaking technologies or business models, positioning itself as a leader in tech communications. The goal of Highwire is to create meaningful business results for its clients through effective communication strategies.

Company Stage

N/A

Total Funding

$1.2M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
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Simplify's Take

What believers are saying

  • Highwire's strategic acquisitions and partnerships, such as with Candor Content, position it for accelerated growth and expanded service offerings.
  • The company's ability to command premium pricing due to its reputation for excellence in the tech industry suggests strong financial health and stability.
  • Highwire's specialized focus on disruptive companies in the tech sector offers employees the opportunity to work on cutting-edge projects with high-impact potential.

What critics are saying

  • The highly competitive and fast-paced nature of the tech communications market requires Highwire to continuously innovate to maintain its edge.
  • Integration challenges from recent acquisitions like Candor Content and Wonderscript could pose operational risks and affect service quality.

What makes Highwire unique

  • Highwire leverages its deep roots in journalism and strategic Silicon Valley location to offer tailored PR services, setting it apart from more generalized agencies.
  • The company's focus on disruptive tech companies allows it to specialize in navigating complex media environments, unlike competitors who may not have such a niche focus.
  • Highwire's recent acquisitions of Candor Content and Wonderscript enhance its digital marketing and content creation capabilities, providing a more comprehensive service offering than many traditional PR firms.

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