Growth Marketing Lead
TikTok
Growth Marketing Lead
TikTok
Short-form video platform with ads
Livestream Team is committed to creating real-time interactive scenes, As a new form of content, livestream creates value for all parties in the ecology. Livestream provides users with a unique consumption experience and further generalizes content. It is also a new way of employment to provide more direct fan interaction and deepen relationships to authors; It provides healthy and objective revenue to the platform and promotes content exclusivity. It also serves as a "new infrastructure" for the expansion of ecological boundaries. - Lead the team to set-up marketing strategy and initiatives, establish growth marketing capability including insights, brand & creative, media and social. - Grow new agencies to join the live business through ads, events, referral and others - Shape the communication strategy and optimize the channels to better engage with existing agencies to increase efficiency and their investment level - Build and maintain relationships with external partners and agencies to support and drive local integrated marketing and campaign strategy, and lead end to end campaign development and reporting - Collaborate closely with other functional teams, locally and globally, to define & deliver our marketing strategy. Lean in with localized approaches but keep a strong synergy with the global teams.
Minimum Qualifications - 5 years’ work experience in marketing at tech companies is highly preferred, especially experience from building high level strategies to campaign development and media management - Data and Insights driven, ability to synthesise data into strategy and execution. - Thorough understanding of the full funnel of industry or creator marketing including Owned, Earned and Paid strategy and execution. - Exceptional attention to detail and ability to prioritise and delegate. - Ability to perform to a brief, executing to a high standard. - Excellent written and presentation skills & negotiation skills, and leadership ability. Preferred Qualifications - Appetite to learn more about and innovate within, the full marketing lifecycle including devising, creating, executing, and tracking consumer paid advertising campaigns to drive key brand metrics - A keen interest in brand and business development, including commercial and brand partnerships
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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